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Thai data-center PUE benchmark

1.5-1.8

As ofFY2024·Sources2·Primary

Thai market PUE runs 1.5-1.8 due to hot/humid climate chiller load, versus global leaders at 1.2-1.4. Every 0.1 PUE improvement translates to ~6-8% TCO saving at scale — a material $/MWh disadvantage.

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Figure in context

Thai market PUE runs 1.5-1.8 due to hot/humid climate chiller load, versus global leaders at 1.2-1.4. Every 0.1 PUE improvement translates to ~6-8% TCO saving at scale — a material $/MWh disadvantage.

Thai market PUE runs 1.5-1.8 due to hot/humid climate chiller load, versus global leaders at 1.2-1.4. Every 0.1 PUE improvement translates to ~6-8% TCO saving at scale — a material $/MWh disadvantage.

Time scope

FY2024

Source basis

Primary source

Interpretation notes

What this tells you

Thai market PUE runs 1.5-1.8 due to hot/humid climate chiller load, versus global leaders at 1.2-1.4. Every 0.1 PUE improvement translates to ~6-8% TCO saving at scale — a material $/MWh disadvantage.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024-25
~USD 5B

AWS Bangkok region investment

AWS Bangkok region announcement

FY2030 forecast
+3-5 GW

Incremental data-center demand by 2030

PDP 2024, EPPO, EGAT

FY2024
30-50+ kW

AI/HPC per-rack power density

Uptime Institute, DCD, Structure Research

FY2024
~6-8%

Per-0.1 PUE TCO saving

Uptime Institute, Structure Research

FY2024
~150MW

Bangkok data-centre capacity

Cushman & Wakefield APAC DC, Data Center Map Thailand

2024-2030
>USD 7B

Hyperscale announced Thailand investment

AWS, Google Cloud, Microsoft Azure announcements

Report context

Thailand Data Center Power & Cooling Economics Deep Dive

Deep-dive into Thailand's data-center power, cooling economics. All 3 US hyperscalers now have Thailand regions: AWS Bangkok (2025, ~USD 5B), Azure Thailand (May 2024, ~USD 1B), Google Cloud Thailand (Sep 2024). Co-lo leaders: STT GDC Thailand, ST Telemedia, True IDC (True SET: TRUE), CS Loxinfo, NTT Data, Supernap/Switch Thailand. Per-rack power density rising from 6-10 kW baseline to 30-50+ kW for AI/HPC workloads. PDP 2024 forecasts +3-5 GW DC demand by 2030 — material grid-interconnect question for EGAT, MEA, PEA. Cooling: chilled water, CRAH, CRAC, liquid immersion, direct-to-chip; PUE global benchmark 1.2-1.4 vs Thai ~1.5-1.8 (hot/humid climate penalty). REC market, wheeling regulation shapes renewable-PPA pricing. Gulf Energy, GPSC are the principal power-PPA partners.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

AWS Thailand (Bangkok Region)

AWS Bangkok Region launched January 2025 — first US hyperscale cloud region in Thailand; USD 5B+ 15-year commitment.

EGAT (Electricity Generating Authority of Thailand)

Thailand's state-owned electricity generator, transmission operator, single-buyer PPA counterparty; ~15-20 GW own capacity.

Gulf Energy Development

Thailand's largest listed IPP — THB 110B+ FY2024; gas, renewables, data centres, AIS/Intouch via SingTel JV.

True Corporation

Post-2023 TRUE × DTAC merger; ~50M mobile subs; FY2024 revenue ~THB 210B; CP Group, Telenor, China Mobile parents.

AWS Bangkok Region (Amazon Web Services Thailand)

Amazon Web Services' Thailand cloud region launched 2024; USD 5 billion investment commitment anchoring enterprise and government cloud adoption in Thailand.

Google Cloud Bangkok Region

Google Cloud's Thailand region; part of a USD 1 billion-plus Thailand infrastructure investment backing AI, digital government, and enterprise cloud adoption.

Thai data-center PUE benchmark · Insight