Insight

Reference

·

Primary source

MICE revenue vs 2019 peak

~103%

As ofFY2024 vs FY2019·Sources3·Primary

2024 MICE revenue surpassed 2019 pre-COVID baseline — domestic corporate, exhibitions fully recovered; international convention pillar still lags.

Download CSV ↓Compare plans →

Figure in context

2024 MICE revenue surpassed 2019 pre-COVID baseline — domestic corporate, exhibitions fully recovered; international convention pillar still lags.

2024 MICE revenue surpassed 2019 pre-COVID baseline — domestic corporate, exhibitions fully recovered; international convention pillar still lags.

Time scope

FY2024 vs FY2019

Source basis

Primary source

Interpretation notes

What this tells you

2024 MICE revenue surpassed 2019 pre-COVID baseline — domestic corporate, exhibitions fully recovered; international convention pillar still lags.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
~THB 185B

Thailand MICE revenue

TCEB, MOTS

FY2024
~40%

Exhibitions, trade fairs share

TCEB segmentation

FY2024
~140k sqm

IMPACT Muang Thong Thani indoor size

IMPACT / BLAND disclosures

FY2022+
~78k sqm

QSNCC convention space

QSNCC, NCC Management

Report context

Thailand MICE & Events Market Intelligence

Thailand MICE (Meetings, Incentives, Conventions, Exhibitions) revenue ~THB 185B in 2024 (~USD 5.3B), ~103% of 2019 pre-COVID peak per TCEB, MOTS estimates. Four pillars: exhibitions, trade fairs ~40%, conventions, congresses ~28%, corporate meetings ~18%, incentive travel ~14%. Venue anchors: Queen Sirikit National Convention Centre (QSNCC, reopened Sept 2022, ~78k sqm), IMPACT Muang Thong Thani (BGR Group/BLAND, ~140k sqm indoor — ASEAN's largest), BITEC Bangna (N.C.C. / TCC Group), CentralWorld Convention (CPN). TCEB (Thailand Convention & Exhibition Bureau) government promotion body. International pillar still lags 2019 (ICCA rank recovery incomplete); domestic corporate, exhibitions fully recovered. MICE Year 2025 campaign, Medical MICE, EEC-adjacent exhibitions drive.

Open report →

Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Bangkok Airways

Regional premium carrier with structural Samui-Airport pricing power.

Thai Airways International

Thailand's flag full-service carrier; post-2023 court rehabilitation; FY2024 revenue ~THB 180B.

Thai Beverage (ThaiBev)

TCC Group beverage flagship; Chang beer, SangSom spirits, F&N, Oishi; FY2024 revenue ~THB 290B; SGX-listed.

MICE revenue vs 2019 peak · Insight