Insight

Reference

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Supporting source

·Preview

Exhibitions, trade fairs share

~40%

As ofFY2024·Sources1·Supporting

Exhibitions, trade fairs is the largest MICE pillar — anchored by IMPACT Muang Thong Thani (~140k sqm indoor, ASEAN's largest), BITEC Bangna, and QSNCC.

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Figure in context

Exhibitions, trade fairs is the largest MICE pillar — anchored by IMPACT Muang Thong Thani (~140k sqm indoor, ASEAN's largest), BITEC Bangna, and QSNCC.

Exhibitions, trade fairs is the largest MICE pillar — anchored by IMPACT Muang Thong Thani (~140k sqm indoor, ASEAN's largest), BITEC Bangna, and QSNCC.

Time scope

FY2024

Source basis

Supporting source

Interpretation notes

What this tells you

Exhibitions, trade fairs is the largest MICE pillar — anchored by IMPACT Muang Thong Thani (~140k sqm indoor, ASEAN's largest), BITEC Bangna, and QSNCC.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
~THB 185B

Thailand MICE revenue

TCEB, MOTS

FY2024 vs FY2019
~103%

MICE revenue vs 2019 peak

TCEB, MOTS, ICCA

FY2024
~140k sqm

IMPACT Muang Thong Thani indoor size

IMPACT / BLAND disclosures

FY2022+
~78k sqm

QSNCC convention space

QSNCC, NCC Management

Report context

Thailand MICE & Events Market Intelligence

Thailand MICE (Meetings, Incentives, Conventions, Exhibitions) revenue ~THB 185B in 2024 (~USD 5.3B), ~103% of 2019 pre-COVID peak per TCEB, MOTS estimates. Four pillars: exhibitions, trade fairs ~40%, conventions, congresses ~28%, corporate meetings ~18%, incentive travel ~14%. Venue anchors: Queen Sirikit National Convention Centre (QSNCC, reopened Sept 2022, ~78k sqm), IMPACT Muang Thong Thani (BGR Group/BLAND, ~140k sqm indoor — ASEAN's largest), BITEC Bangna (N.C.C. / TCC Group), CentralWorld Convention (CPN). TCEB (Thailand Convention & Exhibition Bureau) government promotion body. International pillar still lags 2019 (ICCA rank recovery incomplete); domestic corporate, exhibitions fully recovered. MICE Year 2025 campaign, Medical MICE, EEC-adjacent exhibitions drive.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Bangkok Airways

Regional premium carrier with structural Samui-Airport pricing power.

Thai Airways International

Thailand's flag full-service carrier; post-2023 court rehabilitation; FY2024 revenue ~THB 180B.

Thai Beverage (ThaiBev)

TCC Group beverage flagship; Chang beer, SangSom spirits, F&N, Oishi; FY2024 revenue ~THB 290B; SGX-listed.

Exhibitions, trade fairs share · Insight