Reference
·Primary source
Thailand wellness economy size
USD 42.7B
Global Wellness Institute (Feb 2026 release) reports Thailand's wellness market expanded from USD 38.8B in 2023 to USD 42.7B in 2024, a 10.1% jump that ranked Thailand #7 among the world's top-25 wellness markets for growth. Thailand is the world's 24th-largest wellness economy (9th in Asia-Pacific); wellness-tourism spending surged 36.4% to USD 14B (15th globally) and the spa segment grew ~18% annually.
Figure in context
Global Wellness Institute (Feb 2026 release) reports Thailand's wellness market expanded from USD 38.8B in 2023 to USD 42.7B in 2024, a 10.1% jump that ranked Thailand #7 among the world's top-25 wellness markets for growth. Thailand is the world's 24th-largest wellness economy (9th in Asia-Pacific); wellness-tourism spending surged 36.4% to USD 14B (15th globally) and the spa segment grew ~18% annually.
Global Wellness Institute (Feb 2026 release) reports Thailand's wellness market expanded from USD 38.8B in 2023 to USD 42.7B in 2024, a 10.1% jump that ranked Thailand #7 among the world's top-25 wellness markets for growth. Thailand is the world's 24th-largest wellness economy (9th in Asia-Pacific); wellness-tourism spending surged 36.4% to USD 14B (15th globally) and the spa segment grew ~18% annually.
Time scope
FY2024
Source basis
Primary source
Interpretation notes
What this tells you
Global Wellness Institute (Feb 2026 release) reports Thailand's wellness market expanded from USD 38.8B in 2023 to USD 42.7B in 2024, a 10.1% jump that ranked Thailand #7 among the world's top-25 wellness markets for growth. Thailand is the world's 24th-largest wellness economy (9th in Asia-Pacific); wellness-tourism spending surged 36.4% to USD 14B (15th globally) and the spa segment grew ~18% annually.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Traditional Thai spa, massage share
TSPA, TAT segmentation
Luxury, destination wellness share
GWI, industry disclosures
Medical wellness, longevity share
BDMS, clinic disclosures
Global wellness tourism rank
Global Wellness Institute
Thailand total wellness economy (2020-2024)
Global Wellness Institute Country Rankings 2026, GWI Wellness Economy Monitor, Travel Daily News Asia
Top Thailand spa and wellness operators by revenue (2024)
Siam Wellness Group annual report, Minor International annual report, SET filings
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.