Reference
·Supporting source
Premium Korean SKU Shelf Velocity at Peak Endcap
4-7 units per facing per week
Top-decile premium Korean snack SKUs (Samyang Buldak, Nongshim Shin Ramyun Black, CJ Bibigo seaweed) clock 4-7 units per facing per week at peak 7-Eleven endcap placement versus 1.5-2.5 units per facing per week for an average Thai mass snack SKU. At THB 50 shelf ASP and 30% channel-take, a Buldak endcap facing throws off THB 105-185 retailer gross margin per week, supporting aggressive Korean SKU planogram reallocation.
Figure in context
Top-decile premium Korean snack SKUs (Samyang Buldak, Nongshim Shin Ramyun Black, CJ Bibigo seaweed) clock 4-7 units per facing per week at peak 7-Eleven endcap placement versus 1.5-2.5 units per facing per week for an average Thai mass snack SKU. At THB 50 shelf ASP and 30% channel-take, a Buldak endcap facing throws off THB 105-185 retailer gross margin per week, supporting aggressive Korean SKU planogram reallocation.
Top-decile premium Korean snack SKUs (Samyang Buldak, Nongshim Shin Ramyun Black, CJ Bibigo seaweed) clock 4-7 units per facing per week at peak 7-Eleven endcap placement versus 1.5-2.5 units per facing per week for an average Thai mass snack SKU. At THB 50 shelf ASP and 30% channel-take, a Buldak endcap facing throws off THB 105-185 retailer gross margin per week, supporting aggressive Korean SKU planogram reallocation.
Time scope
FY2024
Source basis
Supporting source
Interpretation notes
What this tells you
Top-decile premium Korean snack SKUs (Samyang Buldak, Nongshim Shin Ramyun Black, CJ Bibigo seaweed) clock 4-7 units per facing per week at peak 7-Eleven endcap placement versus 1.5-2.5 units per facing per week for an average Thai mass snack SKU. At THB 50 shelf ASP and 30% channel-take, a Buldak endcap facing throws off THB 105-185 retailer gross margin per week, supporting aggressive Korean SKU planogram reallocation.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Premium Korean Snack Market Size (2027E)
NielsenIQ Thailand, Euromonitor, TFDA registrations, KOTRA Bangkok
Modern-Trade Korean SKU Shelf Share (2027E)
NielsenIQ Thailand category tracking, CP All
Top Three Korean Parent Brand Combined Share (2027E)
Samyang Foods, Nongshim, CJ CheilJedang FY2024 annual reports; NielsenIQ Thailand
E-commerce Direct Channel Share of Premium Korean Snack (2027E)
Coupang Thailand launch disclosure, Lazada Korean Snack Premium pilot data, NielsenIQ
Premium Korean Snack ASP Versus Thai Mass Snack
NielsenIQ Thailand retail-audit data, retailer pricing pages, operator SKU disclosures
Importer Gross Margin on Premium Korean Snack
Samyang Foods IR, Tao Kae Noi, NielsenIQ Thailand, MAFTA tariff schedule
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.