Reference
·Supporting source
Thailand HNW wealth management AUM (2020-2024)
~USD 176B (2024)
Thailand high-net-worth (HNW, ≥USD 1 million investable assets) onshore-managed AUM reached approximately USD 176 billion at end-2024 per Asian Private Banker market sizing and Securities and Exchange Commission (SEC) Private Fund tracking. Local players (SCB Wealth, KAsset Wealth, BBL Bualuang, Phatra) reported average AUM growth of 9% in 2024 while international platforms (UBS, Credit Suisse legacy, Julius Baer, Lombard Odier) grew 12%. The market base sits below comparable AUM in Singapore (USD 1.6T offshore) and Hong Kong but is the second-largest onshore HNW pool in ASEAN behind Malaysia.
Figure in context
Thailand high-net-worth (HNW, ≥USD 1 million investable assets) onshore-managed AUM reached approximately USD 176 billion at end-2024 per Asian Private Banker market sizing and Securities and Exchange Commission (SEC) Private Fund tracking. Local players (SCB Wealth, KAsset Wealth, BBL Bualuang, Phatra) reported average AUM growth of 9% in 2024 while international platforms (UBS, Credit Suisse legacy, Julius Baer, Lombard Odier) grew 12%. The market base sits below comparable AUM in Singapore (USD 1.6T offshore) and Hong Kong but is the second-largest onshore HNW pool in ASEAN behind Malaysia.
Interpretation notes
What this tells you
Thailand high-net-worth (HNW, ≥USD 1 million investable assets) onshore-managed AUM reached approximately USD 176 billion at end-2024 per Asian Private Banker market sizing and Securities and Exchange Commission (SEC) Private Fund tracking. Local players (SCB Wealth, KAsset Wealth, BBL Bualuang, Phatra) reported average AUM growth of 9% in 2024 while international platforms (UBS, Credit Suisse legacy, Julius Baer, Lombard Odier) grew 12%. The market base sits below comparable AUM in Singapore (USD 1.6T offshore) and Hong Kong but is the second-largest onshore HNW pool in ASEAN behind Malaysia.
What not to do with it
Values in USD billions. Onshore-managed HNW investable assets only; excludes corporate treasury, offshore-direct holdings, and pension trust assets.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand HNW household count
Capgemini World Wealth Report; KBank Private Banking client disclosures; Hubbis Thailand market overview; National Statistical Office household income survey
Thailand UHNW individual count
Wealth-X World Ultra Wealth Report; Knight Frank Wealth Report Asia; Hubbis Thailand Wealth Management Forum disclosures
BOI LTR Wealthy Global Citizen visa approvals (2022-2025)
Thailand Board of Investment LTR Visa quarterly statistics; LTR Visa Centre disclosures; Bangkok Post visa coverage
Top wealth manager AUM share (2024)
SCB Group annual report; Kasikornbank annual report; Bangkok Bank disclosures; KKP Phatra Wealth disclosures; Asian Private Banker league table
Kasikorn Asset Management AUM
Kasikornbank annual report; KAsset
Por.161/2566 offshore income tax remittance rule impact
Revenue Department of Thailand Order Por.161/2566; Mazars Thailand tax advisory; Bangkok Post tax coverage
Report context
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