Tellscore
Tellscore is a Thai influencer-marketing and creator-economy platform that connects brands, agencies, and online creators. It is relevant to Thailand’s TikTok, YouTube, and social commerce ecosystem because it helps formalize creator discovery, campaign management, performance tracking, and brand collaboration. Rather than being a media publisher, Tellscore sits in the monetisation infrastructure layer, helping advertisers access creator audiences while giving influencers a pathway to paid campaigns and repeat commercial work.
Profile overview
Tellscore is a Thai influencer-marketing and creator-economy platform that connects brands, agencies, and online creators. It is relevant to Thailand’s TikTok, YouTube, and social commerce ecosystem because it helps formalize creator discovery, campaign management, performance tracking, and brand collaboration. Rather than being a media publisher, Tellscore sits in the monetisation infrastructure layer, helping advertisers access creator audiences while giving influencers a pathway to paid campaigns and repeat commercial work.
Platform segments
Creator discovery
Managed network of 30,000 creators
Tellscore maintains a curated database of over 30,000 Thai influencers across TikTok, Instagram, YouTube, and Facebook. Brands query the platform by category, reach, engagement rate, and audience demographics to identify suitable campaign partners without direct agency negotiation.
Campaign management
End-to-end campaign workflow
Brands and agencies use Tellscore's SaaS dashboard to launch, brief, approve content, and track performance for influencer campaigns. The platform automates contract generation, content submission, revision cycles, and final reporting across hundreds of simultaneous micro-campaigns.
Performance analytics
Post-campaign measurement and ROI
Tellscore provides reach, impressions, earned-media value, and conversion tracking per campaign, integrating with TikTok and Meta APIs. Advertisers use this data for budget optimisation and creator re-booking decisions. Analytics is a key differentiator versus informal creator-booking.
Creator monetisation
Revenue pathway for micro-influencers
For creators with 1,000–500,000 followers, Tellscore provides a reliable paid-work pipeline. Campaign fees range from $14.5–50,000 per post, with Tellscore taking a 20–30% platform commission. The platform competes with AnyMind Group and Revu for Thailand creator-network market share.
Influencer platform peer comparison — Thailand
Parent / listing
Private, Thai-founded
Est. creator network
30,000+
Focus
Thai-market micro-influencer campaigns
Parent / listing
TSE:5027 (Tokyo-listed)
Est. creator network
200,000+ (APAC)
Focus
Pan-APAC creator commerce
Revu Thailand
Parent / listing
Korean-affiliated
Est. creator network
15,000+
Focus
Product-review micro-influencer
TikTok Creator Marketplace
Parent / listing
ByteDance
Est. creator network
Millions (global)
Focus
TikTok-native affiliate commerce
Involve Asia
Parent / listing
Private, Malaysian
Est. creator network
N/A (affiliate focus)
Focus
Performance affiliate, SEA
| Platform | Parent / listing | Est. creator network | Focus |
|---|---|---|---|
| Tellscore | Private, Thai-founded | 30,000+ | Thai-market micro-influencer campaigns |
| AnyMind Group | TSE:5027 (Tokyo-listed) | 200,000+ (APAC) | Pan-APAC creator commerce |
| Revu Thailand | Korean-affiliated | 15,000+ | Product-review micro-influencer |
| TikTok Creator Marketplace | ByteDance | Millions (global) | TikTok-native affiliate commerce |
| Involve Asia | Private, Malaysian | N/A (affiliate focus) | Performance affiliate, SEA |
Watchpoints 2025–2026
TikTok Shop
Creator-to-commerce convergence
TikTok Shop's affiliate programme gives creators a direct commerce revenue stream, partially displacing brand-managed campaigns. Tellscore's response — integrating TikTok Shop affiliate tracking into its dashboard — will determine whether it remains a workflow layer or becomes disintermediated.
Consolidation
AnyMind regional competition
AnyMind Group's Tokyo listing and Pan-APAC creator network represent the most credible competitive threat. If AnyMind deepens Thai-market investment, Tellscore may face margin compression on larger brand budgets migrating to a regional platform.
AI content tools
Automated content generation risk
AI-generated marketing content (using tools like Midjourney, HeyGen, Sora) reduces reliance on human influencer creative in certain brand-awareness categories. Tellscore's long-term moat depends on authentic creator relationships in categories where AI substitution is low.
Source-pack context
Tellscore is linked to existing Insight report coverage through tracked source packs. The cited sources provide the current evidence trail for market context, regulatory exposure, operator positioning, or sector structure; exact numeric claims should still be checked against raw snapshots before being surfaced as headline metrics.[, , ]
Deep operating read
Tellscore is a Thai influencer-marketing and creator-economy platform that connects brands, agencies, and online creators. What's the structural size? Triangulating academic research and industry coverage points to THB 8-15B annual for combined luk thung and mor lam segments — structurally massive Northeast-Thailand mass-market music economy invisible to Western analysts. Top mor-lam-Isan-Lao stars: Tai Orathai (top female), Got Jakrapan, Phai Pongsathorn, Phimphi Suwanyamol, Mike Phiromphon. Top luk-thung stars: Yinglee Srijumpol, Lampang Phimchat, Took Wirayut.[, , ]
Execution watchpoints
Sugar Bangkok plus several Asian-regional sugar-dating apps operate Thai market with mixed legal-status — no formal regulation but mixed enforcement. Mass-market mor-lam-luk-thung music economy is structural Northeast-Thai economic force invisible to Western analysts. Concert-tour circuit, livestream-monetisation is durable. Generational shift (younger Isan-generation Westernising) is structural watch. Watch GMM Grammy, RS Group label-strategy evolution.[, , ]
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