GMM Grammy
GMM Grammy (SET: GRAMMY) is Thailand's largest music label, media conglomerate. Founded 1983 by Paiboon Damrongchaitham family. Operations: music (largest Thai label with iconic artists, back catalogue), GMM 25, ONE 31 TV channels, concert, events, festival production, artist management, KTV/karaoke music licensing. Strategic content-IP platform bridging music, TV, live events.
Snapshot
Headline numbers a buyer checks first.
Ticker
SET: GRAMMY
Listed
Music
Largest Thai label
Ongoing
TV
GMM 25, ONE 31
Ongoing
Founded
1983
Paiboon family
What this company actually does
GMM Grammy operates largest Thai music label, GMM 25, ONE 31 TV, concerts, events, artist mgmt, music licensing. Content-IP, cross-platform synergy.[]
Competitive set: RS (music, media, commerce), BEC, Workpoint (TV peers). GMM differentiates on music-IP library depth, events production, multi-channel leverage.[, ]
Business segments
Music
Largest Thai music label
GMM Grammy holds Thailand's deepest music-IP library: pop, luk thung, country, indie. Revenue from streaming royalties, KTV licensing, sync deals, and physical. Artist roster includes top Thai pop and country acts.
Television
GMM 25, ONE 31 digital channels
Two digital-TV licences under NBTC framework. GMM 25 targets youth, variety; ONE 31 targets drama and mainstream entertainment. Ad revenue is primary; 2029 licence renewal is a regulatory milestone.
Live entertainment
Concert, events, festival production
Post-COVID live-music recovery is GMM's highest-growth segment. GMM produces major concert series, music festivals, and international artist tour partnerships. Bangkok Impact Arena and outdoor festivals are primary venues.
Artist, content
Artist management, GMMTV content
GMMTV produces Thai BL (Boys' Love) series with strong regional and international streaming demand. Artist management and content IP licensing to streaming platforms (Netflix, LINE TV, YouTube) are growing fee streams.
Thai media and entertainment listed peers
Ticker
SET:GRAMMY
Core business
Music label, GMM 25, ONE 31 TV, concerts, events
Ticker
SET:RS
Core business
Music, TV, home-shopping (Lifestar), multi-commerce
Ticker
SET:WORK
Core business
Digital TV Channel 23, variety, content production
Ticker
SET:MAJOR
Core business
Cinema, bowling, entertainment F&B
| Company | Ticker | Core business |
|---|---|---|
| GMM Grammy | SET:GRAMMY | Music label, GMM 25, ONE 31 TV, concerts, events |
| RS Group | SET:RS | Music, TV, home-shopping (Lifestar), multi-commerce |
| BEC World (Channel 3) | SET:BEC | Free-TV Channel 3, production, content |
| Workpoint Entertainment | SET:WORK | Digital TV Channel 23, variety, content production |
| Major Cineplex | SET:MAJOR | Cinema, bowling, entertainment F&B |
Key drivers 2025-2026
Music-IP library monetisation
Streaming, KTV, sync licensing; catalogue value increasing with global Thai pop demand.
GMM 25, ONE 31 TV share
NBTC digital-TV competition, 2029 renewal; ad revenue vs subscription shift.
Concert, events cycle
Post-COVID live-music recovery; venue capacity, international artist demand.
Streaming, creator partnerships
Thai artist cross-platform monetisation; GMMTV BL series international licensing.
Watchpoints
IP value
Streaming royalty growth
GMM Grammy's music-IP catalogue generates streaming royalties from Spotify, Apple Music, YouTube, and Thai platforms. Thai music streaming penetration is still growing; royalty-per-stream rates and catalogue breadth drive the revenue floor.
TV
Digital-TV ad market share
NBTC digital-TV advertising revenue is concentrated among top-5 channels. GMM 25 and ONE 31 compete for a shrinking linear-TV ad budget. 2029 licence renewal is the structural regulatory catalyst.
Live
Concert venue economics
Live-entertainment margin depends on ticketing revenue, F&B, sponsorship, and artist-fee structure. International act partnerships (K-pop, Western tours) can command premium pricing but also higher guarantees.
Related Market profiles
Peers, parents, partners, agencies, and other Media & Entertainment actors.
Competitor
RS Group
Music, media, home-shopping competitor.
Open Market profile →
Competitor
BEC World
Channel 3 TV competitor.
Open Market profile →
Sector peer
Apichatpong Weerasethakul (Filmmaker)
Thai filmmaker and Palme d'Or laureate (Uncle Boonmee Who Can Recall His Past Lives, 2010), the highest-profile Thai auteur in the global art-house cinema circuit.
Open Market profile →
Sector peer
Auspicious Licence Plate Auctions (DLT Thailand)
Thai Department of Land Transport programme auctioning auspicious vehicle registration numbers; generates hundreds of millions of baht annually from superstition-driven demand.
Open Market profile →
Sources + data provenance
Every filing, filing-adjacent register, or trusted industry source cited in this profile.
GMM Grammy (SET: GRAMMY) FY2024 Form 56-1
RS Group (SET: RS) FY2024 Form 56-1
Publisher
RS PCL
Grade
Primary
As of
2025-03-31
| Source | Publisher | Grade | As of |
|---|---|---|---|
| GMM Grammy (SET: GRAMMY) FY2024 Form 56-1 | GMM Grammy PCL | Primary | 2025-03-31 |
| RS Group (SET: RS) FY2024 Form 56-1 | RS PCL | Primary | 2025-03-31 |
Reports featuring this profile
Thailand Streaming Originals & Platform Co-Production 2027 Market Intelligence
Music IP and drama format; GMMTV parent and ONE 31 secondary distribution
Open report →
Sits alongside 8 other Atlas profilesThailand Influencer & Creator Economy: TikTok-Led Path to 2027
Listed (SET: GRAMMY) talent house, BL drama pipeline feeding luxury brand-ambassador EMV
Open report →
Sits alongside 5 other Atlas profilesThailand Film & TV Production Market Intelligence
SET-listed entertainment conglomerate; music, film, TV
Open report →
Sits alongside 4 other Atlas profilesThailand Music Industry, Streaming & Live Market Intelligence
Largest Thai music conglomerate; labels, showbiz, copyright (SET: GRAMMY)
Open report →
Sits alongside 2 other Atlas profilesT-Pop Goes Global: BNK48, BamBam, Jackson Wang, Lalisa, and the Thai Pop Cultural Wave
Japanese AKB48-format Thai version; debuted 2017.
Open report →
Sits alongside 5 other Atlas profilesThai Cinema: GTH-Workpoint, GMM Tai Hub, Apichatpong, and the Bangkok International Film Festival
SET-listed; tier-1 Thai film, music conglomerate.
Open report →
Sits alongside 5 other Atlas profilesThailand Media & Entertainment Market Intelligence
Largest Thai music label, GMM 25 / ONE 31 TV, concerts, events.
Open report →
Sits alongside 5 other Atlas profilesThai Soft Power: Content Export and the Creative Economy Build
Parent of GMMTV; Thai music IP catalogue and concert engine in the soft-power export stack.
Open report →
Sits alongside 8 other Atlas profiles