Major Cineplex
Major Cineplex Group (SET: MAJOR) is Thailand's dominant cinema exhibitor with ~800 screens across Thailand, regional SEA (Cambodia, Laos). Founded 1995. Brands: Major Cineplex, EGV, Paragon Cineplex, Esplanade Cineplex, Quartier CineArt, Imax. Diversification: bowling (Blu-O), karaoke (Major Bowl), F&B, advertising (pre-roll), and property (Major Hollywood). COVID-damaged; partial recovery vs streaming substitution.
Snapshot
Headline numbers a buyer checks first.
Ticker
SET: MAJOR
Listed
Screens
~800 Thailand, regional
FY2024
Share
~80% Thai cinema exhibitor
FY2024
Founded
1995
Vicha Phoolvoralaks
What this company actually does
Major operates Thailand's dominant cinema chain (~80% share, ~800 screens), bowling, karaoke, F&B, advertising. Brands: Major Cineplex, EGV, Paragon Cineplex, Imax. Regional: Cambodia, Laos.[]
Competitive set: SF Cinema (private, ~20% share). Streaming-at-home (Netflix, Disney+, Viu) competes for leisure time. Major differentiates on experience, premium-screen, event-premiere, F&B.[]
Business segments
Cinema
~800 screens in Thailand
Dominant cinema exhibitor with ~80% national market share across 180+ multiplex locations. Premium formats: IMAX, 4DX, Onyx, ScreenX, and Dolby Atmos. Paragon Cineplex and Quartier CineArt target Bangkok luxury segments.
Entertainment
Bowling and karaoke (Blu-O)
Blu-O Rhythm and Bowl operates bowling alleys and karaoke in Major-anchored malls. Diversification reduces cinema ticket-cycle revenue dependence and extends dwell time in Major-tenanted mall properties.
Advertising
Pre-roll and in-cinema media
Cinema pre-roll advertising sold to FMCG, automotive, and financial brands. ~ $29M+ annual advertising revenue. Captive high-attention audience provides CPM premium versus digital channels — resilient segment even in attendance-soft quarters.
Regional
Cambodia and Laos operations
Majority Lao and Cambodian cinema operations through local joint ventures. Regional revenue is small share of group total but contributes ASEAN entertainment footprint relevant to regional brand licensing and film-distribution discussions.
Thai cinema exhibitor comparison
Key metrics, FY2024
Major Cineplex Group
Thailand total market
Ticker
—
Screens
~1,000+
Market share
100%
Premium formats
Multiple formats
| Entity | Ticker | Screens | Market share | Premium formats |
|---|---|---|---|---|
| Major Cineplex Group | MAJOR | ~800 | ~80% | IMAX, 4DX, Onyx, ScreenX |
| SF Cinema | Private | ~200 | ~20% | SFX Cinema, LUXE |
| Thailand total market | — | ~1,000+ | 100% | Multiple formats |
Key drivers 2025-2026
Content
Hollywood and Thai blockbuster slate
Thai cinema attendance correlates strongly with Hollywood tentpole release schedules and domestic Thai-language blockbusters. Studio merger consolidation at Disney, Warner, Universal affects frequency of THB 100M+ Thai gross titles.
Streaming
OTT window compression
Shorter theatrical-to-streaming windows (45-75 days vs 90+ days pre-COVID) reduce cinema exclusivity advantage. Premium-format attendance (IMAX, 4DX) is most resistant to OTT substitution due to experience differentiation.
Property
Mall anchor economics
Major's cinema anchor status in leading Bangkok and provincial malls (Central, MBK, Siam Paragon) provides below-market lease rates. Any mall-portfolio restructuring by Central or SF changes Major's cost structure materially.
Watchpoints
Cinema recovery vs streaming
Thai cinema-attendance vs Netflix, Disney+ substitution.
Premium format expansion
IMAX, 4DX, premium-seat contribution.
Pre-roll advertising share
In-cinema ad-spend monetisation.
Diversification performance
Bowling, karaoke, F&B contribution.
Related Market profiles
Peers, parents, partners, agencies, and other Media & Entertainment actors.
Partner
Central Retail Corporation
Central Group anchor partner in many malls.
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Partner
GMM Grammy
Film, content distribution partner.
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Sector peer
Apichatpong Weerasethakul (Filmmaker)
Thai filmmaker and Palme d'Or laureate (Uncle Boonmee Who Can Recall His Past Lives, 2010), the highest-profile Thai auteur in the global art-house cinema circuit.
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Sector peer
Auspicious Licence Plate Auctions (DLT Thailand)
Thai Department of Land Transport programme auctioning auspicious vehicle registration numbers; generates hundreds of millions of baht annually from superstition-driven demand.
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Sources + data provenance
Every filing, filing-adjacent register, or trusted industry source cited in this profile.
Major Cineplex (SET: MAJOR) FY2024 Form 56-1
| Source | Publisher | Grade | As of |
|---|---|---|---|
| Major Cineplex (SET: MAJOR) FY2024 Form 56-1 | Major Cineplex Group PCL | Primary | 2025-03-31 |
Reports featuring this profile
Thailand Film & TV Production Market Intelligence
SET-listed cinema chain; distribution, film investment
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Sits alongside 4 other Atlas profilesThai Cinema Multiplex: Major Cineplex, SF Cinema City, Bangkok Cineplex, and the Mall-Anchor Tier
Tier-1 ~70-75% screen share; ~700-800 screens.
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Sits alongside 3 other Atlas profilesThai Cinema Multiplex: Major Cineplex, SF Cinema, and the Premium-Format Wave
~70% market share; ~800 screens at 180+ multiplexes.
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Sits alongside 4 other Atlas profilesThailand Media & Entertainment Market Intelligence
Listed Thai dominant cinema exhibitor; ~800 screens; ~80% share, diversification.
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Sits alongside 5 other Atlas profiles