Workpoint Entertainment
Workpoint Entertainment (SET: WORK) is a listed Thai content production, broadcasting company. Channel 23 TV (Workpoint TV), content production for Thai, regional distribution. Founded 1989 by Panya Nirankul, Prapas Cholsaranon. Strengths: game-show, reality-TV formats (The Mask Singer Thailand, I Can See Your Voice Thailand, etc.). Content-factory model with licensing, format-export scalability.
Snapshot
Headline numbers a buyer checks first.
Ticker
SET: WORK
Listed
Channel
Channel 23 (Workpoint TV)
Ongoing
Content
Game-show, reality-TV formats
Ongoing
Founded
1989
Panya, Prapas
What this company actually does
Workpoint operates Channel 23 TV, game-show, reality-TV content production. Format-licensing, content-factory model. Iconic Thai shows (The Mask Singer TH, I Can See Your Voice TH).[]
Competitive set: BEC, GMM Grammy, MCOT (broadcasters); Workpoint differentiates on content-production IP, format scalability.[]
Business segments
Channel 23 broadcasting
Workpoint TV — Thai digital free-TV
Channel 23 (Workpoint TV) operates as one of Thailand's 22 digital free-TV licences under NBTC regulation. Average prime-time audience share approximately 8-12%, placing Workpoint in the top tier of digital TV channels (behind Channel 3 and Channel 7 old-guard but competitive). Licence renewed to 2029.
Content production
Game-show, reality, drama IP factory
Workpoint is Thailand's leading game-show and reality-TV format creator. Signature formats: The Mask Singer Thailand (adapted from Korean format), I Can See Your Voice Thailand, Kerd Ma Lui, The Wall Thailand. Studio capacity approximately 3-5 simultaneous productions. Format licences exported regionally to other ASEAN, Asian markets.
Streaming and digital distribution
Content licensing to OTT platforms
Workpoint content licensed to Netflix Thailand, Viu (PCCW), WeTV (Tencent), and LINE TV. Library of game-show and reality episodes is an asset for OTT platform content deals. FY2024 streaming-rights revenue approximately $5.8-400M — growing as global streamers compete for Thai content slots.
Advertising revenue
TV advertising and digital ad monetisation
TV advertising is the primary revenue stream; approximately 70-80% of group revenue. Digital advertising (YouTube, Workpoint YouTube channels with 10+ million subscribers combined) adds a growing secondary stream. Key advertiser segments: FMCG, automotive, financial services, and telcos.
Thai digital TV broadcaster comparison
FY2024 estimates. Sources: NBTC, Nielsen Thailand, company filings.
| Entity | Ticker | Channel | Avg. audience share | Content strength |
|---|---|---|---|---|
| Workpoint Entertainment | SET:WORK | Ch. 23 | ~8-12% | Game-show, reality formats |
| BEC World (Ch.3) | SET:BEC | Ch. 3 | ~20-25% | Soap opera, drama |
| MCOT (Ch.9) | SET:MCOT | Ch. 9 | ~6-9% | News, political |
| GMM Grammy (One 31/GMM25) | SET:GMM | One 31 | ~8-12% | Music, entertainment |
Key drivers 2025-2026
Format IP exports
Regional licensing revenue diversification
Workpoint's game-show formats (The Mask Singer Thailand, I Can See Your Voice Thailand) have been licensed in Vietnam, Indonesia, and other ASEAN markets. Any expansion of format licensing agreements to new markets or global format-rights partnerships would directly reduce dependence on Thai TV advertising cycle.
Digital TV advertising
TV ad market structural decline
Thai TV advertising spend has declined approximately 3-5% annually as digital video (YouTube, TikTok, Facebook) captures a growing share of advertiser budgets. Workpoint's YouTube channels and social media accounts partially recapture digital-native eyeballs; the net digital-shift impact on total group revenue is the key structural variable.
OTT content deals
Netflix, Viu deal pipeline
Netflix Thailand's 2024-2025 content commissioning slate has included several Thai original productions; Workpoint's content factory positioning makes it a logical co-production partner. Watch for any multi-season Netflix commission announcement, which would provide 3-5 year visible revenue at significantly better economics than domestic TV advertising.
Watchpoints
Format IP monetisation
Licensing, regional format export.
Channel 23 ad-share
Digital-TV competition, 2029 licence renewal.
Streaming-platform partnerships
Content licensing to Netflix, Viu, WeTV.
Content-production capacity
Studio, production scaling.
Related Market profiles
Peers, parents, partners, agencies, and other Media & Entertainment actors.
Competitor
BEC World
Channel 3 TV competitor.
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Competitor
GMM Grammy
GMM 25, ONE 31 TV competitor.
Open Market profile →
Sector peer
Apichatpong Weerasethakul (Filmmaker)
Thai filmmaker and Palme d'Or laureate (Uncle Boonmee Who Can Recall His Past Lives, 2010), the highest-profile Thai auteur in the global art-house cinema circuit.
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Sector peer
Auspicious Licence Plate Auctions (DLT Thailand)
Thai Department of Land Transport programme auctioning auspicious vehicle registration numbers; generates hundreds of millions of baht annually from superstition-driven demand.
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Sources + data provenance
Every filing, filing-adjacent register, or trusted industry source cited in this profile.
Workpoint Entertainment (SET: WORK) FY2024 Form 56-1
| Source | Publisher | Grade | As of |
|---|---|---|---|
| Workpoint Entertainment (SET: WORK) FY2024 Form 56-1 | Workpoint Entertainment PCL | Primary | 2025-03-31 |
Reports featuring this profile
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Sits alongside 5 other Atlas profilesThai Cinema: GTH-Workpoint, GMM Tai Hub, Apichatpong, and the Bangkok International Film Festival
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Sits alongside 3 other Atlas profiles