Thai Cinema: GTH-Workpoint, GMM Tai Hub, Apichatpong, and the Bangkok International Film Festival
Thai film industry ~USD 200-400M annual segment β GMM Grammy, GTH-Workpoint (parent T Moments, GMM Tai Hub), Five Star Production tier-1 Thai film studios. Apichatpong Weerasethakul Cannes Palme d'Or 2010. ~30-50 Thai films released annually. Watchpoints: Netflix, Disney+, iQIYI Thai-film production deals, Bangkok International Film Festival cycle, K-drama, J-anime competitive intensity.
Key takeaways
- 1
- 2
Tier-1 studios: GMM Tai Hub (GMM Grammy), GTH-Workpoint, Five Star Production, Sahamongkol.
- 3
Major hits: Pee Mak (2013), Bad Genius (2017), Shutter (2004), Ong Bak (2003).
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Apichatpong Weerasethakul Cannes Palme d'Or 2010; Memoria 2021 Jury Prize.
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~30-50 Thai films released annually.
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Watchpoints: Netflix, Disney+, iQIYI co-production, BKKIFF cycle, K-drama competition.
Questions this report answers
How big is Thai film industry? Per Bangkok Post / Variety: Thai film industry runs ~ annual segment (rolling 2024-2025; box-office, streaming, TV-spinoff revenue combined). ~30-50 Thai films released annually. Tier-1 studios: GMM Tai Hub (GMM Grammy SET-listed parent), GTH (Grammy, T Moments, Hub merger), Workpoint Entertainment, Five Star Production, M Pictures, Sahamongkol Film International, BEC Tero Entertainment, Phranakorn Film.[, ]
What about international tier? Per Cannes, Bangkok Post: Apichatpong 'Joe' Weerasethakul (Uncle Boonmee Cannes Palme d'Or 2010; Memoria 2021 Cannes Jury Prize; Tropical Malady 2004 Cannes Jury Prize), Pen-ek Ratanaruang, Wisit Sasanatieng, Aditya Assarat. Major box-office hits: Pee Mak (2013), Bad Genius (2017), Shutter (2004), Ong Bak (2003 Tony Jaa Muay-Thai action). Hormones TV series.[]
What's streaming, watchpoint structure? Per Variety: Netflix Thailand, Disney+ Thailand, iQIYI Thailand co-production deals expanding 2022-2026. Watchpoints: streaming-platform Thai-film co-production, BKKIFF cycle, K-drama, J-anime competitive intensity, Thai-LGBT-cinema (Boys' Love series global breakthrough), Thai-cinema, tourism-promotion intersection.[]
Executive summary
Thai film industry ~ annual segment. ~30-50 Thai films released annually.[]
Tier-1 studios: GMM Tai Hub, GTH-Workpoint, Five Star Production, Sahamongkol. Apichatpong Cannes Palme d'Or 2010.[, ]
Major hits: Pee Mak, Bad Genius, Shutter, Ong Bak. Watchpoints: Netflix/Disney+/iQIYI co-production, BKKIFF, K-drama competition.[]
Thai film industry structure
Total segment
Value
~USD 200-400M annual
Notes
Box-office, streaming, TV.
Annual Thai films
Value
~30-50 released
Notes
Rolling estimate.
Value
Tier-1 conglomerate
Notes
SET-listed GMM.
GTH-Workpoint
Value
Tier-1 film, TV studio
Notes
Pee Mak, Bad Genius producer.
Value
Cannes Palme d'Or 2010
Notes
Uncle Boonmee.
Streaming co-production
Value
Netflix, Disney+, iQIYI
Notes
Expansion 2022-2026.
| Metric | Value | Notes |
|---|---|---|
| Total segment | ~USD 200-400M annual | Box-office, streaming, TV. |
| Annual Thai films | ~30-50 released | Rolling estimate. |
| GMM Grammy | Tier-1 conglomerate | SET-listed GMM. |
| GTH-Workpoint | Tier-1 film, TV studio | Pee Mak, Bad Genius producer. |
| Apichatpong Weerasethakul | Cannes Palme d'Or 2010 | Uncle Boonmee. |
| Streaming co-production | Netflix, Disney+, iQIYI | Expansion 2022-2026. |
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