Reference
·Primary source
Bangkok premium sushi and omakase ASP per cover (2027)
THB 2.4K-28K per cover
Bangkok premium sushi and omakase ASP per cover spans an order-of-magnitude envelope from THB 2,400 at the mid-premium Sushi Edomae tier to THB 28,000 at the Sushi Masato three-MICHELIN-Star ceiling. Premium counter tier sits at THB 4,800 (Sushi Iwa) to THB 8,000 (Sushi Cyu) to THB 18,000 (Sushi Ichizu). Hybrid Japanese-European omakase (Sühring Atelier) prices at THB 6,500-9,500. Beverage pairing adds 30-50 percent revenue lift at the three-star tier. The full envelope plus pairing yields an average ticket size THB 3,000-43,000 across the Bangkok premium-sushi cohort.
Figure in context
Bangkok premium sushi and omakase ASP per cover spans an order-of-magnitude envelope from THB 2,400 at the mid-premium Sushi Edomae tier to THB 28,000 at the Sushi Masato three-MICHELIN-Star ceiling. Premium counter tier sits at THB 4,800 (Sushi Iwa) to THB 8,000 (Sushi Cyu) to THB 18,000 (Sushi Ichizu). Hybrid Japanese-European omakase (Sühring Atelier) prices at THB 6,500-9,500. Beverage pairing adds 30-50 percent revenue lift at the three-star tier. The full envelope plus pairing yields an average ticket size THB 3,000-43,000 across the Bangkok premium-sushi cohort.
Interpretation notes
What this tells you
Bangkok premium sushi and omakase ASP per cover spans an order-of-magnitude envelope from THB 2,400 at the mid-premium Sushi Edomae tier to THB 28,000 at the Sushi Masato three-MICHELIN-Star ceiling. Premium counter tier sits at THB 4,800 (Sushi Iwa) to THB 8,000 (Sushi Cyu) to THB 18,000 (Sushi Ichizu). Hybrid Japanese-European omakase (Sühring Atelier) prices at THB 6,500-9,500. Beverage pairing adds 30-50 percent revenue lift at the three-star tier. The full envelope plus pairing yields an average ticket size THB 3,000-43,000 across the Bangkok premium-sushi cohort.
What not to do with it
ASP per cover (THB thousands), excluding beverage pairing. Pairing adds 30-50 percent at the three-star tier.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand premium sushi and omakase market (2024-2028)
SCB EIC premium-dining outlook, Kasikorn Research Japanese restaurant cluster outlook, JETRO Bangkok census, Michelin Guide Thailand 2025, operator coverage
Bangkok premium sushi and omakase tier mix (2027 estimate)
Michelin Guide Thailand 2025, JETRO Bangkok census, SCB EIC, Kasikorn Research, operator coverage
Bangkok premium sushi and Japanese fine-dining venue count (2024-2027)
JETRO Bangkok Japanese restaurant census, operator and hotel-group disclosures, Michelin Guide Thailand 2025
Thailand imported bluefin tuna landed price envelope (2024-2027)
Toyosu Fish Market auction reference, Thai Airways Cargo, ANA Cargo, operator coverage
Bangkok middle-class fine-dining frequency (2024-2027)
SCB EIC Thailand premium-dining outlook, Kasikorn Research consumer panel, Bangkok Post omakase coverage
Thailand hotel-anchor sushi amenity occupancy uplift (2027)
Hotel-group disclosures, Capella, Six Senses), operator coverage, BOI Section 8 promotion records
Report context
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