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Supporting source

Thailand imported bluefin tuna landed price envelope (2024-2027)

THB 8K-22K per kg (otoro top-tier)

As of2024-2027·Sources4·Supporting·Historical series (6 points)

Sushi-grade bluefin tuna landed in Bangkok via Toyosu daily air-freight (Thai Airways Cargo and ANA Cargo) prices in three quality bands: akami (lean) at THB 4K-6K per kg, chutoro (medium-fat) at THB 6K-12K per kg, otoro (fattiest belly) at THB 8K-22K per kg at the top-tier auction grade. Yen-baht movement and Toyosu auction volatility drive 15-30 percent annual landed-price swings. Daily air-freight tonnage from Tokyo Narita-Haneda to Bangkok BKK doubled 2024-2026 on the back of Sushi Masato three-star demand plus mid-premium tier expansion.

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Figure in context

Sushi-grade bluefin tuna landed in Bangkok via Toyosu daily air-freight (Thai Airways Cargo and ANA Cargo) prices in three quality bands: akami (lean) at THB 4K-6K per kg, chutoro (medium-fat) at THB 6K-12K per kg, otoro (fattiest belly) at THB 8K-22K per kg at the top-tier auction grade. Yen-baht movement and Toyosu auction volatility drive 15-30 percent annual landed-price swings. Daily air-freight tonnage from Tokyo Narita-Haneda to Bangkok BKK doubled 2024-2026 on the back of Sushi Masato three-star demand plus mid-premium tier expansion.

Otoro top-tier (THB 22…Otoro top-tier (THB 22K/kg)100Chutoro top-tier (THB …Chutoro top-tier (THB 12K/kg)55Otoro mid-tier (THB 8K…Otoro mid-tier (THB 8K/kg)36Chutoro mid-tier (THB …Chutoro mid-tier (THB 6K/kg)27Akami top-tier (THB 6K…Akami top-tier (THB 6K/kg)27Akami mid-tier (THB 4K…Akami mid-tier (THB 4K/kg)18
Interpretation notes

What this tells you

Sushi-grade bluefin tuna landed in Bangkok via Toyosu daily air-freight (Thai Airways Cargo and ANA Cargo) prices in three quality bands: akami (lean) at THB 4K-6K per kg, chutoro (medium-fat) at THB 6K-12K per kg, otoro (fattiest belly) at THB 8K-22K per kg at the top-tier auction grade. Yen-baht movement and Toyosu auction volatility drive 15-30 percent annual landed-price swings. Daily air-freight tonnage from Tokyo Narita-Haneda to Bangkok BKK doubled 2024-2026 on the back of Sushi Masato three-star demand plus mid-premium tier expansion.

What not to do with it

Landed price envelopes; values vary by Toyosu auction date, yen-baht rate, and air-freight broker margin.

Related figures

Adjacent numbers that add context without drowning the value.

2024-2028
THB 14-22B (2027E)

Thailand premium sushi and omakase market (2024-2028)

SCB EIC premium-dining outlook, Kasikorn Research Japanese restaurant cluster outlook, JETRO Bangkok census, Michelin Guide Thailand 2025, operator coverage

2027 estimate
Premium counter 28%, mid-premium 32%

Bangkok premium sushi and omakase tier mix (2027 estimate)

Michelin Guide Thailand 2025, JETRO Bangkok census, SCB EIC, Kasikorn Research, operator coverage

2024-2027
280-380 by 2027 (vs 140 in 2024)

Bangkok premium sushi and Japanese fine-dining venue count (2024-2027)

JETRO Bangkok Japanese restaurant census, operator and hotel-group disclosures, Michelin Guide Thailand 2025

2027
THB 2.4K-28K per cover

Bangkok premium sushi and omakase ASP per cover (2027)

Michelin Guide Thailand 2025, operator coverage, Bangkok Post omakase coverage

2024-2027
0.8x to 1.6x per month

Bangkok middle-class fine-dining frequency (2024-2027)

SCB EIC Thailand premium-dining outlook, Kasikorn Research consumer panel, Bangkok Post omakase coverage

2027 estimate
18-26% premium-tier room uplift

Thailand hotel-anchor sushi amenity occupancy uplift (2027)

Hotel-group disclosures, Capella, Six Senses), operator coverage, BOI Section 8 promotion records

Report context

Thailand Premium Sushi & Omakase 2027 Market Intelligence

Bangkok's premium sushi and omakase scene matures into ASEAN's deepest Japanese fine-dining cluster by 2027. Sushi Masato (Thailand's first three-MICHELIN-Star sushi; THB 28K per cover) anchors the top tier alongside Sushi Ichizu (THB 18K), Sühring Atelier (one-star hybrid; THB 6.5K-9.5K), Sushi Cyu (THB 8K), Sushi Iwa (THB 4.8K) and Sushi Ko, with a Sushi Edomae mid-premium cohort at THB 2.4K per cover. The 2027 catalyst stack: Bangkok adds 35-65 premium sushi and Japanese fine-dining venues 2025-2027 reaching 280-380 total (from 140 in 2024); direct Toyosu daily sourcing via Thai Airways and ANA Cargo at 24-hour cold-chain; bluefin tuna landed at THB 8K-22K per kg, Tasmanian Atlantic salmon THB 1.4K-3.2K per kg, Hokkaido sea urchin THB 4.8K-12K per kg; Bangkok middle-class fine-dining frequency lifts from 0.8x to 1.6x per month; hotel-anchor sushi amenity (Mandarin Oriental, Conrad, Park Hyatt, Capella, Six Senses) drives 18-26% premium-occupancy uplift with chef and crew packages USD 0.4-0.8M annual. Read: 2027 Thai premium sushi, omakase and Japanese fine-dining market reaches THB 14-22B (vs THB 3.4-5.8B 2024), with Sushi Masato, Ichizu, Cyu, Iwa, Sühring, plus 22-32 mid-premium operators capturing 75 percent or more of share.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Capella Bangkok

Chao Phraya ultra-luxury hotel at the top end of Bangkok hospitality.

Six Senses Yao Noi

Luxury eco-resort on Koh Yao Noi island (Phang Nga Bay) operated by Six Senses Hotels Resorts Spas (IHG subsidiary); private-villa format with Phang Nga Bay views.

Thailand imported bluefin tuna landed price envelope (2024-2027) · Insight