Reference
·Supporting source
KFC Thailand — estimated store network
~800–900 stores
KFC Thailand is operated by Yum! Brands' local master franchisee, Restaurant Development Co. (RD), a joint-venture entity. The chain has grown to an estimated 800–900 outlets, making it the largest Western QSR brand by store count in Thailand. KFC's Thai menu has been substantially localised — rice-based sets, spicy variants, and seasonal Thai flavours drive a higher proportion of revenue than in Western markets. Drive-through and delivery (through GrabFood and Foodpanda) now account for a material share of transactions. Exact outlet count is not publicly disclosed since RD is not separately listed on the SET; estimates are derived from industry tracker data and Yum! Brands global disclosure notes.
Figure in context
KFC Thailand is operated by Yum! Brands' local master franchisee, Restaurant Development Co. (RD), a joint-venture entity. The chain has grown to an estimated 800–900 outlets, making it the largest Western QSR brand by store count in Thailand. KFC's Thai menu has been substantially localised — rice-based sets, spicy variants, and seasonal Thai flavours drive a higher proportion of revenue than in Western markets. Drive-through and delivery (through GrabFood and Foodpanda) now account for a material share of transactions. Exact outlet count is not publicly disclosed since RD is not separately listed on the SET; estimates are derived from industry tracker data and Yum! Brands global disclosure notes.
KFC Thailand is operated by Yum! Brands' local master franchisee, Restaurant Development Co. (RD), a joint-venture entity. The chain has grown to an estimated 800–900 outlets, making it the largest Western QSR brand by store count in Thailand. KFC's Thai menu has been substantially localised — rice-based sets, spicy variants, and seasonal Thai flavours drive a higher proportion of revenue than in Western markets. Drive-through and delivery (through GrabFood and Foodpanda) now account for a material share of transactions. Exact outlet count is not publicly disclosed since RD is not separately listed on the SET; estimates are derived from industry tracker data and Yum! Brands global disclosure notes.
Time scope
FY2024
Source basis
Supporting source
Interpretation notes
What this tells you
KFC Thailand is operated by Yum! Brands' local master franchisee, Restaurant Development Co. (RD), a joint-venture entity. The chain has grown to an estimated 800–900 outlets, making it the largest Western QSR brand by store count in Thailand. KFC's Thai menu has been substantially localised — rice-based sets, spicy variants, and seasonal Thai flavours drive a higher proportion of revenue than in Western markets. Drive-through and delivery (through GrabFood and Foodpanda) now account for a material share of transactions. Exact outlet count is not publicly disclosed since RD is not separately listed on the SET; estimates are derived from industry tracker data and Yum! Brands global disclosure notes.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand food-service market total size
Kasikorn Research Center, Thai Restaurant Association
MK Restaurant Group — total Thai outlet count
SET filings — MK Restaurant Group
Minor Food — Thai and overseas brand portfolio size
SET filings — Minor International, Minor Food annual report
Thai independent restaurant 3-year survival rate
Thai Restaurant Association, Department of Business Development
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.