Reference
·Primary source
Minor Food — Thai and overseas brand portfolio size
~30+ brands, 2,000+ outlets globally
Minor Food Group, the F&B arm of Minor International (SET: MINT), operates or franchises more than 30 restaurant brands including The Pizza Company, Burger King Thailand, Swensen's, Sizzler, and Dairy Queen. Globally the group manages over 2,000 outlets across Southeast Asia, China, Australia, and the Middle East. In Thailand, Minor Food holds the Burger King master franchise and is the dominant QSR pizza operator through The Pizza Company brand, which competes directly with Pizza Hut. Minor Food's Thailand business contributes roughly half of group F&B revenue, with the remainder coming from overseas markets that MINT has aggressively expanded into since 2015.
Figure in context
Minor Food Group, the F&B arm of Minor International (SET: MINT), operates or franchises more than 30 restaurant brands including The Pizza Company, Burger King Thailand, Swensen's, Sizzler, and Dairy Queen. Globally the group manages over 2,000 outlets across Southeast Asia, China, Australia, and the Middle East. In Thailand, Minor Food holds the Burger King master franchise and is the dominant QSR pizza operator through The Pizza Company brand, which competes directly with Pizza Hut. Minor Food's Thailand business contributes roughly half of group F&B revenue, with the remainder coming from overseas markets that MINT has aggressively expanded into since 2015.
Minor Food Group, the F&B arm of Minor International (SET: MINT), operates or franchises more than 30 restaurant brands including The Pizza Company, Burger King Thailand, Swensen's, Sizzler, and Dairy Queen. Globally the group manages over 2,000 outlets across Southeast Asia, China, Australia, and the Middle East. In Thailand, Minor Food holds the Burger King master franchise and is the dominant QSR pizza operator through The Pizza Company brand, which competes directly with Pizza Hut. Minor Food's Thailand business contributes roughly half of group F&B revenue, with the remainder coming from overseas markets that MINT has aggressively expanded into since 2015.
Time scope
FY2024
Source basis
Primary source
Interpretation notes
What this tells you
Minor Food Group, the F&B arm of Minor International (SET: MINT), operates or franchises more than 30 restaurant brands including The Pizza Company, Burger King Thailand, Swensen's, Sizzler, and Dairy Queen. Globally the group manages over 2,000 outlets across Southeast Asia, China, Australia, and the Middle East. In Thailand, Minor Food holds the Burger King master franchise and is the dominant QSR pizza operator through The Pizza Company brand, which competes directly with Pizza Hut. Minor Food's Thailand business contributes roughly half of group F&B revenue, with the remainder coming from overseas markets that MINT has aggressively expanded into since 2015.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand food-service market total size
Kasikorn Research Center, Thai Restaurant Association
MK Restaurant Group — total Thai outlet count
SET filings — MK Restaurant Group
KFC Thailand — estimated store network
Yum! Brands annual report, industry tracker estimates
Thai independent restaurant 3-year survival rate
Thai Restaurant Association, Department of Business Development
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.