Reference
·Primary source
Thailand food-delivery platform commission range
25-30%
LINE MAN Wongnai and GrabFood charge platform commissions of 25-30 percent of order gross value to chained restaurants and independents, with negotiated brackets toward the lower end for large QSR chains (KFC via CRG, McDonald's via McThai, MINT brands) that bring scale GMV. The 25-30 percent take compresses chained-restaurant operating margins materially — for a chained QSR running 12-15 percent EBITDA at dine-in, delivery channel EBITDA after commission can be 2-5 percent. Chains respond with first-party app investment (1112 Delivery, McThai app, KFC TH app, Pizza Hut TH app) which retains the commission spread, plus exclusive bundles and loyalty redemption. The Foodpanda Thailand 2025 exit and Robinhood 2024 wind-down have reduced bargaining-power options for restaurants.
Figure in context
LINE MAN Wongnai and GrabFood charge platform commissions of 25-30 percent of order gross value to chained restaurants and independents, with negotiated brackets toward the lower end for large QSR chains (KFC via CRG, McDonald's via McThai, MINT brands) that bring scale GMV. The 25-30 percent take compresses chained-restaurant operating margins materially — for a chained QSR running 12-15 percent EBITDA at dine-in, delivery channel EBITDA after commission can be 2-5 percent. Chains respond with first-party app investment (1112 Delivery, McThai app, KFC TH app, Pizza Hut TH app) which retains the commission spread, plus exclusive bundles and loyalty redemption. The Foodpanda Thailand 2025 exit and Robinhood 2024 wind-down have reduced bargaining-power options for restaurants.
LINE MAN Wongnai and GrabFood charge platform commissions of 25-30 percent of order gross value to chained restaurants and independents, with negotiated brackets toward the lower end for large QSR chains (KFC via CRG, McDonald's via McThai, MINT brands) that bring scale GMV. The 25-30 percent take compresses chained-restaurant operating margins materially — for a chained QSR running 12-15 percent EBITDA at dine-in, delivery channel EBITDA after commission can be 2-5 percent. Chains respond with first-party app investment (1112 Delivery, McThai app, KFC TH app, Pizza Hut TH app) which retains the commission spread, plus exclusive bundles and loyalty redemption. The Foodpanda Thailand 2025 exit and Robinhood 2024 wind-down have reduced bargaining-power options for restaurants.
Time scope
2024-2025
Source basis
Primary source
Interpretation notes
What this tells you
LINE MAN Wongnai and GrabFood charge platform commissions of 25-30 percent of order gross value to chained restaurants and independents, with negotiated brackets toward the lower end for large QSR chains (KFC via CRG, McDonald's via McThai, MINT brands) that bring scale GMV. The 25-30 percent take compresses chained-restaurant operating margins materially — for a chained QSR running 12-15 percent EBITDA at dine-in, delivery channel EBITDA after commission can be 2-5 percent. Chains respond with first-party app investment (1112 Delivery, McThai app, KFC TH app, Pizza Hut TH app) which retains the commission spread, plus exclusive bundles and loyalty redemption. The Foodpanda Thailand 2025 exit and Robinhood 2024 wind-down have reduced bargaining-power options for restaurants.
What not to do with it
Commissions are negotiated; large QSR chains operate at the lower end of the range, independents and SME restaurants at the higher end. Excludes payment-processing fees.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand food-service total revenue (2020-2024)
SCB EIC Food Service Outlook, Krungsri Research Restaurant Industry, National Statistical Office Food Service Establishment Survey
Thailand chained restaurant and QSR segment revenue (2020-2024)
SCB EIC, Krungsri Research, MINT, CRG
Minor Food (MINT) segment revenue (2020-2024)
Minor International 56-1 annual filing, MINT investor relations, SET disclosures
Central Restaurants Group (CRG) revenue (FY2024)
Central Retail Corporation 56-1, CRG operating disclosures, Yum Brands Thailand market commentary
Thailand chained restaurant format mix (FY2024)
SCB EIC Food Service, Krungsri Research, Listed operator 56-1 segment disclosures
LMWN-GrabFood post-Foodpanda duopoly share
LINE MAN Wongnai funding announcements, Grab Holdings Thailand segment reporting, Delivery Hero Asia exit announcement, SCB EIC
Report context
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