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Primary source

Thailand alternative protein market size

~THB 7B

As ofFY2024·Sources3·Primary

Early-stage emerging market (~USD 200M) across plant-based meat, plant-based dairy, beverage, insect protein, fermentation, mycoprotein, and cultivated meat R&D.

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Figure in context

Early-stage emerging market (~USD 200M) across plant-based meat, plant-based dairy, beverage, insect protein, fermentation, mycoprotein, and cultivated meat R&D.

Early-stage emerging market (~USD 200M) across plant-based meat, plant-based dairy, beverage, insect protein, fermentation, mycoprotein, and cultivated meat R&D.

Time scope

FY2024

Source basis

Primary source

Interpretation notes

What this tells you

Early-stage emerging market (~USD 200M) across plant-based meat, plant-based dairy, beverage, insect protein, fermentation, mycoprotein, and cultivated meat R&D.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
~50%

Plant-based meat, seafood share

NFI, brand disclosures

FY2024
~22%

Plant-based dairy, beverage share

Euromonitor, retailer triangulation

FY2024
~12%

Insect protein share

NIA, BOI Future Food

2024 regulatory status
Pilot / no commercial approval

Cultivated meat regulatory status

Thai FDA, NIA

Report context

Thailand Alternative Proteins Market Intelligence

Thai alternative protein market ~THB 7B emerging (~USD 200M) — early-stage but fast-growing. Plant-based meat, seafood ~50% (Let's Plant Meat, Meat Avatar, More Meat, V Farm, Nithi Foods NXT, Thai Union plant-based, CP Foods alternative protein, global MNC imports Beyond Meat, Impossible, OmniFoods); plant-based dairy, beverage ~22% (oat milk, almond, soy); insect protein ~12% (cricket, silkworm; Entomo Foods, Kanlayavet); fermentation, mycoprotein ~10%; cultivated meat ~6% (R&D, pilot, no commercial approval yet). Foodservice adoption: Starbucks, Burger King, MK Restaurants, Sizzler, After You feature plant-based items. BOI Future Food Category 1.5 incentive, NIA innovation grants, NFI support. Drivers: vegetarian, vegan, flexitarian demographic shift, health, wellness, sustainability, religious, cultural (Buddhist, Muslim) dietary alignment.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Charoen Pokphand Foods

CP Group's agri-food flagship; FY2024 revenue ~THB 580-600B; pork, chicken, aquaculture, processed foods, pet food across 18 countries.

McThai (McDonald's Thailand)

McDonald's Thailand franchise operator; 250+ outlets; private.

Starbucks Thailand (Coffee Concepts Thailand)

Starbucks Thailand franchise; Maxim's Group (HK) operator since 2019; 450+ outlets.

Thai Union Group

The branded-seafood anchor with a pet care growth pillar — Petkind, ~74% i-Tail.

Bugsolutely

Bangkok-based edible-insect food brand founded 2015; creator of Cricket Pasta, one of the first commercially launched insect-flour pasta products globally.

FAO Thailand — Edible Insect Programme

FAO's Thailand office has been the foundational global authority on edible-insect policy since co-publishing the landmark 2013 'Edible Insects' report, and continues to support DLD's cricket-farming certification framework.

Thailand alternative protein market size · Insight