Bugsolutely
Bugsolutely is a Bangkok-based edible-insect food startup founded in 2015 by Massimo Reverberi. The company created Cricket Pasta, one of the world's first commercially marketed pasta products incorporating cricket flour, achieving listings in Whole Foods and specialty retailers across Europe, North America, and Asia. Bugsolutely sources cricket flour from Thai-certified farms, leveraging Thailand's position as the world's most developed commercial cricket-farming ecosystem. The brand serves as a global reference case for transitioning insect protein from novelty to mainstream food-product formats. Bugsolutely competes with other insect-protein food brands including Entomo Farms and Jimini's for international specialty-retail shelf space. Thai FDA novel-food registration underpins its export compliance.
Profile overview
Bugsolutely is a Bangkok-based edible-insect food startup founded in 2015 by Massimo Reverberi. The company created Cricket Pasta, one of the world's first commercially marketed pasta products incorporating cricket flour, achieving listings in Whole Foods and specialty retailers across Europe, North America, and Asia. Bugsolutely sources cricket flour from Thai-certified farms, leveraging Thailand's position as the world's most developed commercial cricket-farming ecosystem. The brand serves as a global reference case for transitioning insect protein from novelty to mainstream food-product formats. Bugsolutely competes with other insect-protein food brands including Entomo Farms and Jimini's for international specialty-retail shelf space. Thai FDA novel-food registration underpins its export compliance.
Brand portfolio
Cricket Pasta
Flagship insect-flour pasta
Cricket Pasta (20% cricket flour) was one of the world's first commercial insect-based pasta products, listed in Whole Foods and European specialty retailers. Positioned as a high-protein, sustainable alternative to conventional wheat pasta.
Cricket flour
B2B ingredient supply
Wholesale cricket-flour supply to food manufacturers and specialty-food brands. Thai-farm sourcing and GMP processing credentials enable food-safety compliance for ingredient buyers in Europe and North America.
Retail products
Specialty snacks and meal kits
Beyond pasta, Bugsolutely has developed insect-based snack formats. Small pack sizes and on-pack novelty messaging target health-food and adventurous-consumer retail channels.
Export compliance
Novel-food registration
EU house-cricket novel-food authorisation (2021) and Thai FDA registration create the compliance infrastructure for international sales. Singapore's 2024 novel-food framework opened an additional ASEAN export corridor.
Peer comparison β global insect-protein food brands
Selected brands by product format and market, 2024β2025
Origin
Thailand (Italian-founded)
Primary product
Cricket Pasta, cricket flour
Key export markets
US, EU, Japan, ASEAN
Entomo Farms
Origin
Canada
Primary product
Cricket protein powder, snacks
Key export markets
North America, EU
Jimini's
Origin
France
Primary product
Insect snacks, protein bars
Key export markets
EU
ΕΈnsect
Origin
France
Primary product
Insect protein ingredient (mealworm)
Key export markets
EU B2B
Next Protein
Origin
France
Primary product
Cricket-based pet food, protein
Key export markets
EU
| Brand | Origin | Primary product | Key export markets |
|---|---|---|---|
| Bugsolutely | Thailand (Italian-founded) | Cricket Pasta, cricket flour | US, EU, Japan, ASEAN |
| Entomo Farms | Canada | Cricket protein powder, snacks | North America, EU |
| Jimini's | France | Insect snacks, protein bars | EU |
| ΕΈnsect | France | Insect protein ingredient (mealworm) | EU B2B |
| Next Protein | France | Cricket-based pet food, protein | EU |
Watchpoints 2025β2026
Regulation
Novel-food approvals expansion
Additional EU novel-food authorisations for insect species (mealworm, locust) widen the product palette. Singapore and Gulf markets are developing novel-food frameworks that will determine ASEAN and MENA market access timelines.
Consumer acceptance
Overcoming novelty fatigue
Early adopter excitement around insect protein has faced a plateau in repeat purchases. Bugsolutely must convert trial into routine consumption by embedding cricket flour into familiar staple formats rather than relying on novelty alone.
Scale
Thai farm supply and cost trajectory
Thailand's commercial cricket-farming sector is the most mature globally, with over 20,000 registered farms. Further scaling of certified-farm supply and GMP processing will determine whether Thai-origin insect protein achieves cost-competitive positioning versus plant-based alternatives.
Source-pack context
Bugsolutely is linked to existing Insight report coverage through tracked source packs. The cited sources provide the current evidence trail for market context, regulatory exposure, operator positioning, or sector structure; exact numeric claims should still be checked against raw snapshots before being surfaced as headline metrics.[, , ]
Deep operating read
Bugsolutely is a Bangkok-based edible-insect food brand using Thai cricket-farming capability to create exportable consumer products such as Cricket Pasta. Its strategic value is proof-of-market: Thailand has one of the world's most developed commercial cricket-farming ecosystems, and branded processed foods can capture more value than raw insect protein alone.[, , ]
Execution watchpoints
Watch novel-food approvals, food-safety documentation and consumer acceptance in export markets. EU house-cricket authorisation and Singapore's 2024 novel-food framework create regulatory pathways, but the hard part is turning Thai farm supply and processing standards into repeat retail listings without novelty fatigue.[, , ]
Related Market profiles
Peers, parents, partners, agencies, and other Alternative Proteins actors.
Competitor
FAO Thailand β Edible Insect Programme
FAO's Thailand office has been the foundational global authority on edible-insect policy since co-publishing the landmark 2013 'Edible Insects' report, and continues to support DLD's cricket-farming certification framework.
Open Market profile β
Competitor
Khon Kaen University β Cricket Farming Research Programme
Thailand's leading academic centre for commercial cricket-farming R&D, based in Khon Kaen; has trained thousands of Thai farmers and produced foundational cricket-husbandry science.
Open Market profile β
Reports featuring this profile
Related Market profiles
competitor
FAO Thailand β Edible Insect Programme
FAO's Thailand office has been the foundational global authority on edible-insect policy since co-publishing the landmark 2013 'Edible Insects' report, and continues to support DLD's cricket-farming certification framework.
competitor
Khon Kaen University β Cricket Farming Research Programme
Thailand's leading academic centre for commercial cricket-farming R&D, based in Khon Kaen; has trained thousands of Thai farmers and produced foundational cricket-husbandry science.