Reference
·Supporting source
Thailand Bubble Tea Storefront Count (2027E)
~11,500-14,000 stores (vs 6,500-9,200 in 2024)
Thailand's bubble-tea storefront base is projected to expand from 6,500-9,200 stores in 2024 to 11,500-14,000 stores by 2027, with Mixue alone targeting 1,500+ Thai outlets, Cha Tra Mue scaling beyond 600, KOI The above 300, and Heytea, Naixue, Chagee adding combined 250+ premium storefronts.
Figure in context
Thailand's bubble-tea storefront base is projected to expand from 6,500-9,200 stores in 2024 to 11,500-14,000 stores by 2027, with Mixue alone targeting 1,500+ Thai outlets, Cha Tra Mue scaling beyond 600, KOI The above 300, and Heytea, Naixue, Chagee adding combined 250+ premium storefronts.
Thailand's bubble-tea storefront base is projected to expand from 6,500-9,200 stores in 2024 to 11,500-14,000 stores by 2027, with Mixue alone targeting 1,500+ Thai outlets, Cha Tra Mue scaling beyond 600, KOI The above 300, and Heytea, Naixue, Chagee adding combined 250+ premium storefronts.
Time scope
2027E
Source basis
Supporting source
Interpretation notes
What this tells you
Thailand's bubble-tea storefront base is projected to expand from 6,500-9,200 stores in 2024 to 11,500-14,000 stores by 2027, with Mixue alone targeting 1,500+ Thai outlets, Cha Tra Mue scaling beyond 600, KOI The above 300, and Heytea, Naixue, Chagee adding combined 250+ premium storefronts.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Specialty Tea, Bubble Beverage Market Size (2027E)
SCB EIC beverage outlook, Euromonitor Thailand RTD-tea report, operator triangulation
Mixue Bingcheng Thailand Outlet Count (Mid-2025)
Mixue Ice Cream and Tea HKEX listing prospectus, Thailand subsidiary disclosures
Chinese Tea Giant Thai Capex (Mixue, Heytea, Naixue, Chagee, 2024-2026)
HKEX listing prospectus filings, SEC 20-F Chagee, operator press releases
Single-Origin Thai Tea Export ASP (2027E)
Doi Tung Development Project disclosures, Chiang Rai tea growers cooperative, UN Comtrade HS 0902
Thailand Functional Tea Segment CAGR (Kombucha, Adaptogen, CBD, Mushroom)
Euromonitor Thailand RTD-tea outlook, SCB EIC functional-beverage segment analysis
Thailand Excise Sugar Tax Tier 5 Effective Date
Thailand Excise Department sugar-tax schedule, Ministry of Finance gazette notification