Reference
·Supporting source
Mixue Bingcheng Thailand Outlet Count (Mid-2025)
~800+ Thai outlets
Mixue Bingcheng reached approximately 800+ Thai outlets by mid-2025 (per HKEX prospectus and franchise filings), making Thailand its priority Southeast Asia market. The value-tier THB 25-45 per cup positioning competes against street-vendor independents rather than the premium tier; Mixue is targeting 1,500+ Thai outlets by end-2027.
Figure in context
Mixue Bingcheng reached approximately 800+ Thai outlets by mid-2025 (per HKEX prospectus and franchise filings), making Thailand its priority Southeast Asia market. The value-tier THB 25-45 per cup positioning competes against street-vendor independents rather than the premium tier; Mixue is targeting 1,500+ Thai outlets by end-2027.
Mixue Bingcheng reached approximately 800+ Thai outlets by mid-2025 (per HKEX prospectus and franchise filings), making Thailand its priority Southeast Asia market. The value-tier THB 25-45 per cup positioning competes against street-vendor independents rather than the premium tier; Mixue is targeting 1,500+ Thai outlets by end-2027.
Time scope
2025
Source basis
Supporting source
Interpretation notes
What this tells you
Mixue Bingcheng reached approximately 800+ Thai outlets by mid-2025 (per HKEX prospectus and franchise filings), making Thailand its priority Southeast Asia market. The value-tier THB 25-45 per cup positioning competes against street-vendor independents rather than the premium tier; Mixue is targeting 1,500+ Thai outlets by end-2027.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Specialty Tea, Bubble Beverage Market Size (2027E)
SCB EIC beverage outlook, Euromonitor Thailand RTD-tea report, operator triangulation
Thailand Bubble Tea Storefront Count (2027E)
Mixue HKEX prospectus, operator factsheets, SCB EIC outlet-count triangulation
Chinese Tea Giant Thai Capex (Mixue, Heytea, Naixue, Chagee, 2024-2026)
HKEX listing prospectus filings, SEC 20-F Chagee, operator press releases
Single-Origin Thai Tea Export ASP (2027E)
Doi Tung Development Project disclosures, Chiang Rai tea growers cooperative, UN Comtrade HS 0902
Thailand Functional Tea Segment CAGR (Kombucha, Adaptogen, CBD, Mushroom)
Euromonitor Thailand RTD-tea outlook, SCB EIC functional-beverage segment analysis
Thailand Excise Sugar Tax Tier 5 Effective Date
Thailand Excise Department sugar-tax schedule, Ministry of Finance gazette notification