Reference
·Supporting source
Thailand Excise Sugar Tax Tier 5 Effective Date
April 2027
Thailand's Excise Department Sugar-Sweetened Beverage Tax Tier 5 takes effect in April 2027, levying THB 5/litre on beverages above 18g/100ml sugar content. The tier reshapes bubble-tea margin economics, making less-sugar plus functional positioning structurally price-justified versus the standard-sugar baseline.
Figure in context
Thailand's Excise Department Sugar-Sweetened Beverage Tax Tier 5 takes effect in April 2027, levying THB 5/litre on beverages above 18g/100ml sugar content. The tier reshapes bubble-tea margin economics, making less-sugar plus functional positioning structurally price-justified versus the standard-sugar baseline.
Thailand's Excise Department Sugar-Sweetened Beverage Tax Tier 5 takes effect in April 2027, levying THB 5/litre on beverages above 18g/100ml sugar content. The tier reshapes bubble-tea margin economics, making less-sugar plus functional positioning structurally price-justified versus the standard-sugar baseline.
Time scope
April 2027
Source basis
Supporting source
Interpretation notes
What this tells you
Thailand's Excise Department Sugar-Sweetened Beverage Tax Tier 5 takes effect in April 2027, levying THB 5/litre on beverages above 18g/100ml sugar content. The tier reshapes bubble-tea margin economics, making less-sugar plus functional positioning structurally price-justified versus the standard-sugar baseline.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Specialty Tea, Bubble Beverage Market Size (2027E)
SCB EIC beverage outlook, Euromonitor Thailand RTD-tea report, operator triangulation
Thailand Bubble Tea Storefront Count (2027E)
Mixue HKEX prospectus, operator factsheets, SCB EIC outlet-count triangulation
Mixue Bingcheng Thailand Outlet Count (Mid-2025)
Mixue Ice Cream and Tea HKEX listing prospectus, Thailand subsidiary disclosures
Chinese Tea Giant Thai Capex (Mixue, Heytea, Naixue, Chagee, 2024-2026)
HKEX listing prospectus filings, SEC 20-F Chagee, operator press releases
Single-Origin Thai Tea Export ASP (2027E)
Doi Tung Development Project disclosures, Chiang Rai tea growers cooperative, UN Comtrade HS 0902
Thailand Functional Tea Segment CAGR (Kombucha, Adaptogen, CBD, Mushroom)
Euromonitor Thailand RTD-tea outlook, SCB EIC functional-beverage segment analysis