Reference
·Supporting source
Designer Frame ASP at Branded Optical Chains and Brand Monobrand
THB 4,800-22,000 per frame (USD 135-625)
Ray-Ban Aviator and Wayfarer, Oakley Holbrook, Persol PO3268, Prada Linea Rossa, Gucci Eyewear, Saint Laurent SL-Classic, Tom Ford TF-5 series and Cartier Premiere de Cartier run at THB 4,800 to 22,000 per frame at Thai branded-chain and brand-monobrand retail. The entry-designer tier (THB 4,800 to 8,500) covers core Ray-Ban and Oakley silhouettes; the mid-designer tier (THB 9,000 to 15,000) covers Persol, Prada Linea Rossa, Gucci basic; the luxury tier (THB 16,000 to 22,000) covers Saint Laurent, Tom Ford, Cartier and limited edition Persol and Prada. Mahatas Optical, Top Charoen Optical, Better Vision and Owndays designer-frame share of GMV ran 22 to 38 percent in FY2024 and is on track for 30 to 45 percent by 2027 against the Korean-wave fashion-frame demand and EssilorLuxottica plus Kering distribution support.
Figure in context
Ray-Ban Aviator and Wayfarer, Oakley Holbrook, Persol PO3268, Prada Linea Rossa, Gucci Eyewear, Saint Laurent SL-Classic, Tom Ford TF-5 series and Cartier Premiere de Cartier run at THB 4,800 to 22,000 per frame at Thai branded-chain and brand-monobrand retail. The entry-designer tier (THB 4,800 to 8,500) covers core Ray-Ban and Oakley silhouettes; the mid-designer tier (THB 9,000 to 15,000) covers Persol, Prada Linea Rossa, Gucci basic; the luxury tier (THB 16,000 to 22,000) covers Saint Laurent, Tom Ford, Cartier and limited edition Persol and Prada. Mahatas Optical, Top Charoen Optical, Better Vision and Owndays designer-frame share of GMV ran 22 to 38 percent in FY2024 and is on track for 30 to 45 percent by 2027 against the Korean-wave fashion-frame demand and EssilorLuxottica plus Kering distribution support.
Ray-Ban Aviator and Wayfarer, Oakley Holbrook, Persol PO3268, Prada Linea Rossa, Gucci Eyewear, Saint Laurent SL-Classic, Tom Ford TF-5 series and Cartier Premiere de Cartier run at THB 4,800 to 22,000 per frame at Thai branded-chain and brand-monobrand retail. The entry-designer tier (THB 4,800 to 8,500) covers core Ray-Ban and Oakley silhouettes; the mid-designer tier (THB 9,000 to 15,000) covers Persol, Prada Linea Rossa, Gucci basic; the luxury tier (THB 16,000 to 22,000) covers Saint Laurent, Tom Ford, Cartier and limited edition Persol and Prada. Mahatas Optical, Top Charoen Optical, Better Vision and Owndays designer-frame share of GMV ran 22 to 38 percent in FY2024 and is on track for 30 to 45 percent by 2027 against the Korean-wave fashion-frame demand and EssilorLuxottica plus Kering distribution support.
Time scope
FY2024-FY2027 list pricing
Source basis
Supporting source
Interpretation notes
What this tells you
Ray-Ban Aviator and Wayfarer, Oakley Holbrook, Persol PO3268, Prada Linea Rossa, Gucci Eyewear, Saint Laurent SL-Classic, Tom Ford TF-5 series and Cartier Premiere de Cartier run at THB 4,800 to 22,000 per frame at Thai branded-chain and brand-monobrand retail. The entry-designer tier (THB 4,800 to 8,500) covers core Ray-Ban and Oakley silhouettes; the mid-designer tier (THB 9,000 to 15,000) covers Persol, Prada Linea Rossa, Gucci basic; the luxury tier (THB 16,000 to 22,000) covers Saint Laurent, Tom Ford, Cartier and limited edition Persol and Prada. Mahatas Optical, Top Charoen Optical, Better Vision and Owndays designer-frame share of GMV ran 22 to 38 percent in FY2024 and is on track for 30 to 45 percent by 2027 against the Korean-wave fashion-frame demand and EssilorLuxottica plus Kering distribution support.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Premium Eyewear Optical Lens Designer Frame Smart Glasses Market Size
Insight derivation from Euromonitor 2025, EssilorLuxottica FY2024, Hoya FY2024, Zeiss APAC FY2025, Mahatas, Better Vision, Top Charoen disclosures
Mahatas Optical Store Network Roll-Out Target
Mahatas Optical Store Expansion Programme 2025-2027, FY2024 operational disclosure
Thailand Smart Glasses Cumulative Unit Shipments
Meta Ray-Ban Thailand launch Oct 2025, Apple Vision Pro Thailand Apr 2026, Bangkok Post smart-glasses feature Mar 2026, Insight triangulation
Premium Optical Lens ASP at Branded Optical Chains
Essilor, Zeiss FY2025 APAC briefing, Hoya FY2024 integrated report, Mahatas, Top Charoen, Better Vision dispensing disclosure
Bangkok Eye Hospital and Bumrungrad Medical-Tourism Cross-Sell to Premium Frame and Lens
Bangkok Eye Hospital FY2024 disclosure, BDMS Form 56-1 FY2024, Bumrungrad annual report FY2024, TRSC International disclosure
BOI Section 8 Medical Device and Optical Equipment Incentive
BOI A4 Guide 2024 Section 8, Thai Customs Department HS 9001 and HS 9004 tariff schedule, BOI project filings 2024-2026