Reference
·Supporting source
Premium Optical Lens ASP at Branded Optical Chains
THB 8,000-32,000 per lens (USD 230-910)
Essilor Crizal, Zeiss Drive Safe and SmartLife, Hoya iD MyStyle and Rodenstock Multigressiv premium-progressive lenses run at THB 8,000 to 32,000 per lens depending on coating tier, prescription complexity, photochromic technology and progressive geometry. The mid-tier (THB 8,000 to 14,000) covers Crizal Sapphire, Hoya iD LifeStyle, Zeiss SmartLife Individual; the premium tier (THB 18,000 to 32,000) covers Drive Safe, iD MyStyle, Multigressiv MyView and similar individualised free-form designs. Attach rate at Mahatas, Top Charoen and Better Vision FY2024 ranged 28 to 42 percent of dispensing volume; the 2027 ramp assumes attach to 45 to 58 percent against the aging-society presbyopia and smartphone-strain digital-eye-strain wave.
Figure in context
Essilor Crizal, Zeiss Drive Safe and SmartLife, Hoya iD MyStyle and Rodenstock Multigressiv premium-progressive lenses run at THB 8,000 to 32,000 per lens depending on coating tier, prescription complexity, photochromic technology and progressive geometry. The mid-tier (THB 8,000 to 14,000) covers Crizal Sapphire, Hoya iD LifeStyle, Zeiss SmartLife Individual; the premium tier (THB 18,000 to 32,000) covers Drive Safe, iD MyStyle, Multigressiv MyView and similar individualised free-form designs. Attach rate at Mahatas, Top Charoen and Better Vision FY2024 ranged 28 to 42 percent of dispensing volume; the 2027 ramp assumes attach to 45 to 58 percent against the aging-society presbyopia and smartphone-strain digital-eye-strain wave.
Essilor Crizal, Zeiss Drive Safe and SmartLife, Hoya iD MyStyle and Rodenstock Multigressiv premium-progressive lenses run at THB 8,000 to 32,000 per lens depending on coating tier, prescription complexity, photochromic technology and progressive geometry. The mid-tier (THB 8,000 to 14,000) covers Crizal Sapphire, Hoya iD LifeStyle, Zeiss SmartLife Individual; the premium tier (THB 18,000 to 32,000) covers Drive Safe, iD MyStyle, Multigressiv MyView and similar individualised free-form designs. Attach rate at Mahatas, Top Charoen and Better Vision FY2024 ranged 28 to 42 percent of dispensing volume; the 2027 ramp assumes attach to 45 to 58 percent against the aging-society presbyopia and smartphone-strain digital-eye-strain wave.
Time scope
FY2024-FY2027 list pricing
Source basis
Supporting source
Interpretation notes
What this tells you
Essilor Crizal, Zeiss Drive Safe and SmartLife, Hoya iD MyStyle and Rodenstock Multigressiv premium-progressive lenses run at THB 8,000 to 32,000 per lens depending on coating tier, prescription complexity, photochromic technology and progressive geometry. The mid-tier (THB 8,000 to 14,000) covers Crizal Sapphire, Hoya iD LifeStyle, Zeiss SmartLife Individual; the premium tier (THB 18,000 to 32,000) covers Drive Safe, iD MyStyle, Multigressiv MyView and similar individualised free-form designs. Attach rate at Mahatas, Top Charoen and Better Vision FY2024 ranged 28 to 42 percent of dispensing volume; the 2027 ramp assumes attach to 45 to 58 percent against the aging-society presbyopia and smartphone-strain digital-eye-strain wave.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Premium Eyewear Optical Lens Designer Frame Smart Glasses Market Size
Insight derivation from Euromonitor 2025, EssilorLuxottica FY2024, Hoya FY2024, Zeiss APAC FY2025, Mahatas, Better Vision, Top Charoen disclosures
Mahatas Optical Store Network Roll-Out Target
Mahatas Optical Store Expansion Programme 2025-2027, FY2024 operational disclosure
Thailand Smart Glasses Cumulative Unit Shipments
Meta Ray-Ban Thailand launch Oct 2025, Apple Vision Pro Thailand Apr 2026, Bangkok Post smart-glasses feature Mar 2026, Insight triangulation
Designer Frame ASP at Branded Optical Chains and Brand Monobrand
EssilorLuxottica FY2024, Safilo FY2024, Kering Eyewear annual review, Mahatas, Top Charoen, Better Vision FY2024 disclosure
Bangkok Eye Hospital and Bumrungrad Medical-Tourism Cross-Sell to Premium Frame and Lens
Bangkok Eye Hospital FY2024 disclosure, BDMS Form 56-1 FY2024, Bumrungrad annual report FY2024, TRSC International disclosure
BOI Section 8 Medical Device and Optical Equipment Incentive
BOI A4 Guide 2024 Section 8, Thai Customs Department HS 9001 and HS 9004 tariff schedule, BOI project filings 2024-2026