Reference
·Supporting source
Doi Tung Premium Lemongrass Essential Oil Retail ASP
USD 180-450/L (vs USD 60-120/L commodity)
Doi Tung Brand (Mae Fah Luang Foundation, Chiang Rai royal project) lemongrass essential oil retails at USD 180 to 450 per litre through Doi Tung Brand stores, partner specialty retailers and EU aromatherapy buyers, against a commodity lemongrass essential oil baseline of USD 60 to 120 per litre, a 3 to 4x premium. The premium holds because Royal Project Specialty Certification combines with on-estate single-pot distillation and certified single-origin Pho Singha highland lemongrass to support a credentialing claim that buyers underwrite. Doi Tung Brand serves both culinary (Williams-Sonoma Reserve adjacency) and cosmetic and aromatherapy channels. Annual unit shipment is estimated at 18,000 to 32,000 litres across the Doi Tung essential-oil line.
Figure in context
Doi Tung Brand (Mae Fah Luang Foundation, Chiang Rai royal project) lemongrass essential oil retails at USD 180 to 450 per litre through Doi Tung Brand stores, partner specialty retailers and EU aromatherapy buyers, against a commodity lemongrass essential oil baseline of USD 60 to 120 per litre, a 3 to 4x premium. The premium holds because Royal Project Specialty Certification combines with on-estate single-pot distillation and certified single-origin Pho Singha highland lemongrass to support a credentialing claim that buyers underwrite. Doi Tung Brand serves both culinary (Williams-Sonoma Reserve adjacency) and cosmetic and aromatherapy channels. Annual unit shipment is estimated at 18,000 to 32,000 litres across the Doi Tung essential-oil line.
Doi Tung Brand (Mae Fah Luang Foundation, Chiang Rai royal project) lemongrass essential oil retails at USD 180 to 450 per litre through Doi Tung Brand stores, partner specialty retailers and EU aromatherapy buyers, against a commodity lemongrass essential oil baseline of USD 60 to 120 per litre, a 3 to 4x premium. The premium holds because Royal Project Specialty Certification combines with on-estate single-pot distillation and certified single-origin Pho Singha highland lemongrass to support a credentialing claim that buyers underwrite. Doi Tung Brand serves both culinary (Williams-Sonoma Reserve adjacency) and cosmetic and aromatherapy channels. Annual unit shipment is estimated at 18,000 to 32,000 litres across the Doi Tung essential-oil line.
Time scope
FY2026 retail pricing
Source basis
Supporting source
Interpretation notes
What this tells you
Doi Tung Brand (Mae Fah Luang Foundation, Chiang Rai royal project) lemongrass essential oil retails at USD 180 to 450 per litre through Doi Tung Brand stores, partner specialty retailers and EU aromatherapy buyers, against a commodity lemongrass essential oil baseline of USD 60 to 120 per litre, a 3 to 4x premium. The premium holds because Royal Project Specialty Certification combines with on-estate single-pot distillation and certified single-origin Pho Singha highland lemongrass to support a credentialing claim that buyers underwrite. Doi Tung Brand serves both culinary (Williams-Sonoma Reserve adjacency) and cosmetic and aromatherapy channels. Annual unit shipment is estimated at 18,000 to 32,000 litres across the Doi Tung essential-oil line.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
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