Reference
·Supporting source
Yala Pak Pueng GI Single-Origin Chili Powder ASP Envelope
USD 38-68/kg (vs USD 8-14/kg commodity)
Yala Pak Pueng GI-registered (2023) single-origin bird chili powder clears USD 38 to 68 per kilogram at the US specialty-grocer level (Trader Joe's Thai Specialty Spice Programme 2025, Aldi Reserve, Whole Foods Market) against a commodity bird chili powder baseline of USD 8 to 14 per kilogram, a 4 to 5x premium. The premium holds because Yala Pak Pueng GI registration enforces terroir-specific cultivar provenance from the Yala-Pattani border zone; ACFS ThaiGAP Plus farm-level traceability satisfies EU CSRD disclosure in a single audit pass; and the Pak Pueng cultivar carries Scoville and aromatic profile that buyers cannot substitute. The ASP envelope is the most defensible premium in the segment and is the structural anchor of the 2027 thesis.
Figure in context
Yala Pak Pueng GI-registered (2023) single-origin bird chili powder clears USD 38 to 68 per kilogram at the US specialty-grocer level (Trader Joe's Thai Specialty Spice Programme 2025, Aldi Reserve, Whole Foods Market) against a commodity bird chili powder baseline of USD 8 to 14 per kilogram, a 4 to 5x premium. The premium holds because Yala Pak Pueng GI registration enforces terroir-specific cultivar provenance from the Yala-Pattani border zone; ACFS ThaiGAP Plus farm-level traceability satisfies EU CSRD disclosure in a single audit pass; and the Pak Pueng cultivar carries Scoville and aromatic profile that buyers cannot substitute. The ASP envelope is the most defensible premium in the segment and is the structural anchor of the 2027 thesis.
Yala Pak Pueng GI-registered (2023) single-origin bird chili powder clears USD 38 to 68 per kilogram at the US specialty-grocer level (Trader Joe's Thai Specialty Spice Programme 2025, Aldi Reserve, Whole Foods Market) against a commodity bird chili powder baseline of USD 8 to 14 per kilogram, a 4 to 5x premium. The premium holds because Yala Pak Pueng GI registration enforces terroir-specific cultivar provenance from the Yala-Pattani border zone; ACFS ThaiGAP Plus farm-level traceability satisfies EU CSRD disclosure in a single audit pass; and the Pak Pueng cultivar carries Scoville and aromatic profile that buyers cannot substitute. The ASP envelope is the most defensible premium in the segment and is the structural anchor of the 2027 thesis.
Time scope
FY2026-FY2027 list pricing
Source basis
Supporting source
Interpretation notes
What this tells you
Yala Pak Pueng GI-registered (2023) single-origin bird chili powder clears USD 38 to 68 per kilogram at the US specialty-grocer level (Trader Joe's Thai Specialty Spice Programme 2025, Aldi Reserve, Whole Foods Market) against a commodity bird chili powder baseline of USD 8 to 14 per kilogram, a 4 to 5x premium. The premium holds because Yala Pak Pueng GI registration enforces terroir-specific cultivar provenance from the Yala-Pattani border zone; ACFS ThaiGAP Plus farm-level traceability satisfies EU CSRD disclosure in a single audit pass; and the Pak Pueng cultivar carries Scoville and aromatic profile that buyers cannot substitute. The ASP envelope is the most defensible premium in the segment and is the structural anchor of the 2027 thesis.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
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