Insight

Reference

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Supporting source

Thailand Pet Insurance Gross Written Premium

USD 80-140M GWP by 2027 (CAGR ~28-34%)

As ofFY2024 to FY2027·Sources3·Supporting

Cherie Pet Insurance, Bupa Pet, Krungthai-AXA Pet and AIA Pet collectively drove an estimated USD 28M of pet insurance gross written premium in 2024 and the Insight derivation reaches USD 80 to 140M GWP by 2027 at an approximate compound annual growth rate of 28 to 34 percent. Cherie alone disclosed THB 720M GWP and 138,000 in-force policies in FY2024 per its 2025 annual report. The primary product is an annual premium policy bundling outpatient, hospitalisation and surgical cover with optional dental and wellness riders; average annual premium runs THB 2,800 to 7,500. Premium veterinary network partnerships (BDMS Animal Hospital, Thonglor Pet Hospital, Sasama Pet Clinic, Better Care Pet Hospital) anchor the claim adjudication backbone.

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Figure in context

Cherie Pet Insurance, Bupa Pet, Krungthai-AXA Pet and AIA Pet collectively drove an estimated USD 28M of pet insurance gross written premium in 2024 and the Insight derivation reaches USD 80 to 140M GWP by 2027 at an approximate compound annual growth rate of 28 to 34 percent. Cherie alone disclosed THB 720M GWP and 138,000 in-force policies in FY2024 per its 2025 annual report. The primary product is an annual premium policy bundling outpatient, hospitalisation and surgical cover with optional dental and wellness riders; average annual premium runs THB 2,800 to 7,500. Premium veterinary network partnerships (BDMS Animal Hospital, Thonglor Pet Hospital, Sasama Pet Clinic, Better Care Pet Hospital) anchor the claim adjudication backbone.

Cherie Pet Insurance, Bupa Pet, Krungthai-AXA Pet and AIA Pet collectively drove an estimated USD 28M of pet insurance gross written premium in 2024 and the Insight derivation reaches USD 80 to 140M GWP by 2027 at an approximate compound annual growth rate of 28 to 34 percent. Cherie alone disclosed THB 720M GWP and 138,000 in-force policies in FY2024 per its 2025 annual report. The primary product is an annual premium policy bundling outpatient, hospitalisation and surgical cover with optional dental and wellness riders; average annual premium runs THB 2,800 to 7,500. Premium veterinary network partnerships (BDMS Animal Hospital, Thonglor Pet Hospital, Sasama Pet Clinic, Better Care Pet Hospital) anchor the claim adjudication backbone.

Time scope

FY2024 to FY2027

Source basis

Supporting source

Interpretation notes

What this tells you

Cherie Pet Insurance, Bupa Pet, Krungthai-AXA Pet and AIA Pet collectively drove an estimated USD 28M of pet insurance gross written premium in 2024 and the Insight derivation reaches USD 80 to 140M GWP by 2027 at an approximate compound annual growth rate of 28 to 34 percent. Cherie alone disclosed THB 720M GWP and 138,000 in-force policies in FY2024 per its 2025 annual report. The primary product is an annual premium policy bundling outpatient, hospitalisation and surgical cover with optional dental and wellness riders; average annual premium runs THB 2,800 to 7,500. Premium veterinary network partnerships (BDMS Animal Hospital, Thonglor Pet Hospital, Sasama Pet Clinic, Better Care Pet Hospital) anchor the claim adjudication backbone.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

Projection to end-2027
~25% of households (vs 18% in 2024)

Thai Pet-Owning Household Share Reaches 25 Percent in 2027

NSO Household Socio-Economic Survey 2024, DLD Companion Animal Registration 2025, Ipsos Thailand Pet Spending Survey 2025

2027 forecast
USD 0.8-1.4B by 2027 (vs USD 280-540M 2024)

Thailand Premium Pet Boutique, Daycare, Concierge and Adjacent Market Size

Insight derivation from BDMS Form 56-1 FY2024, Pets at Home Bangkok 2025 store update, Petmart Premium 2025 update, Euromonitor APAC premium pet care 2025

FY2025 baseline through 2027
THB 38,000-95,000 per pet per year

Premium-Tier Per-Pet Annual Spend (Bangkok Upper-Middle and HNW)

Ipsos Thailand Pet Spending Survey 2025, Pet Lounge Thonglor tariff 2025, Petmart Premium 2025 update, Cherie Pet Insurance 2025 disclosure

FY2025-FY2027 list pricing
Daycare THB 980-2,800; grooming THB 1,800-8,800; boarding THB 3,800-12,000/night

Premium Daycare, Grooming and Luxury Boarding ASP

Pet Lounge Thonglor tariff 2025, Bangkok Pet Resort 2025 facility disclosure, The Pawty Club 2025 launch, Bangkok Post premium pet feature 2026

FY2025 baseline through 2027
~62% of Bangkok premium pet-food category

Royal Canin and Hill's Combined Premium Pet Food Share

Royal Canin Thailand 2025 premium-channel update, Pets at Home Bangkok 2025 store update, Petmart Premium 2025 update, Euromonitor APAC premium pet care 2025

FY2025 baseline to FY2027 target
~320 certified hotels, THB 6.2B pet-tourism revenue target

Thailand TAT Certified Pet-Friendly Hotel Count Target by 2027

TAT Pet-Friendly Tourism Strategy 2025-2027, BOI Section 8 Pet-Friendly Tourism 2025, hotel-operator press releases 2024-2025

Report context

Thailand Premium Pet Boutique, Daycare & Concierge 2027 Market Intelligence

Thai middle-class pet ownership reaches roughly 14.5 million cats and dogs across approximately 25 percent of households (versus 18 percent in 2024) by 2027, with premium-tier per-pet annual spend of THB 38,000 to 95,000. The 2026 to 2027 catalyst stack: Bangkok premium boutique and daycare operators (Pets at Home Bangkok, Petmart Premium, Pet Lounge Thonglor, The Pawty Club, Doggy Daycare Bangkok, Bangkok Pet Resort) reaching USD 280 to 540M; premium daycare ASP THB 980 to 2,800, grooming THB 1,800 to 8,800, luxury boarding THB 3,800 to 12,000 per night; premium veterinary anchored by BDMS Animal Hospital, Better Care, Thonglor and Sasama; pet insurance Cherie, Bupa Pet, Krungthai-AXA Pet and AIA Pet driving USD 80 to 140M GWP; TAT-certified pet-friendly hotel network at W Bangkok, Pullman G, COMO Metropolitan and Six Senses Yao Noi; premium food category dominated by Royal Canin and Hill's at roughly 62 percent share. Our read: the 2027 Thai premium pet boutique, daycare, concierge and adjacent market reaches USD 0.8 to 1.4 billion (versus USD 280 to 540M 2024), with Pets at Home, Petmart Premium, Pet Lounge Thonglor, The Pawty Club, Bangkok Pet Resort, BDMS Animal Hospital and Royal Canin and Hill's capturing 70 percent or more of credentialed share.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Bangkok Dusit Medical Services

Thailand's largest listed hospital group — 50+ hospitals across six brand families; >THB 110B FY2024 revenue.

Thailand Pet Insurance Gross Written Premium · Insight