Reference

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Supporting source

Royal Canin and Hill's Combined Premium Pet Food Share

~62% of Bangkok premium pet-food category

As ofFY2025 baseline through 2027·Sources4·Supporting

Royal Canin Thailand and Hill's Prescription Diet collectively hold roughly 62 percent of the Bangkok premium pet-food category by retail-channel value per the Royal Canin Thailand 2025 premium-channel market update, against a long tail of Acana, Orijen, Wellness, Stella and Chewy and emerging Thai-domestic premium entrants. Pets at Home Bangkok and Petmart Premium store-level basket data shows premium-food penetration at 32 to 42 percent of revenue at both chains. The premium-food category is the highest-LTV anchor for boutique retail because it generates monthly repeat purchase against a captive audience and ties the buyer back into in-store grooming and daycare cross-sell.

Figure in context

Royal Canin Thailand and Hill's Prescription Diet collectively hold roughly 62 percent of the Bangkok premium pet-food category by retail-channel value per the Royal Canin Thailand 2025 premium-channel market update, against a long tail of Acana, Orijen, Wellness, Stella and Chewy and emerging Thai-domestic premium entrants. Pets at Home Bangkok and Petmart Premium store-level basket data shows premium-food penetration at 32 to 42 percent of revenue at both chains. The premium-food category is the highest-LTV anchor for boutique retail because it generates monthly repeat purchase against a captive audience and ties the buyer back into in-store grooming and daycare cross-sell.

Royal Canin Thailand and Hill's Prescription Diet collectively hold roughly 62 percent of the Bangkok premium pet-food category by retail-channel value per the Royal Canin Thailand 2025 premium-channel market update, against a long tail of Acana, Orijen, Wellness, Stella and Chewy and emerging Thai-domestic premium entrants. Pets at Home Bangkok and Petmart Premium store-level basket data shows premium-food penetration at 32 to 42 percent of revenue at both chains. The premium-food category is the highest-LTV anchor for boutique retail because it generates monthly repeat purchase against a captive audience and ties the buyer back into in-store grooming and daycare cross-sell.

Time scope

FY2025 baseline through 2027

Source basis

Supporting source

Interpretation notes

What this tells you

Royal Canin Thailand and Hill's Prescription Diet collectively hold roughly 62 percent of the Bangkok premium pet-food category by retail-channel value per the Royal Canin Thailand 2025 premium-channel market update, against a long tail of Acana, Orijen, Wellness, Stella and Chewy and emerging Thai-domestic premium entrants. Pets at Home Bangkok and Petmart Premium store-level basket data shows premium-food penetration at 32 to 42 percent of revenue at both chains. The premium-food category is the highest-LTV anchor for boutique retail because it generates monthly repeat purchase against a captive audience and ties the buyer back into in-store grooming and daycare cross-sell.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

Projection to end-2027
~25% of households (vs 18% in 2024)

Thai Pet-Owning Household Share Reaches 25 Percent in 2027

NSO Household Socio-Economic Survey 2024, DLD Companion Animal Registration 2025, Ipsos Thailand Pet Spending Survey 2025

2027 forecast
USD 0.8-1.4B by 2027 (vs USD 280-540M 2024)

Thailand Premium Pet Boutique, Daycare, Concierge and Adjacent Market Size

Insight derivation from BDMS Form 56-1 FY2024, Pets at Home Bangkok 2025 store update, Petmart Premium 2025 update, Euromonitor APAC premium pet care 2025

FY2025 baseline through 2027
THB 38,000-95,000 per pet per year

Premium-Tier Per-Pet Annual Spend (Bangkok Upper-Middle and HNW)

Ipsos Thailand Pet Spending Survey 2025, Pet Lounge Thonglor tariff 2025, Petmart Premium 2025 update, Cherie Pet Insurance 2025 disclosure

FY2025-FY2027 list pricing
Daycare THB 980-2,800; grooming THB 1,800-8,800; boarding THB 3,800-12,000/night

Premium Daycare, Grooming and Luxury Boarding ASP

Pet Lounge Thonglor tariff 2025, Bangkok Pet Resort 2025 facility disclosure, The Pawty Club 2025 launch, Bangkok Post premium pet feature 2026

FY2024 to FY2027
USD 80-140M GWP by 2027 (CAGR ~28-34%)

Thailand Pet Insurance Gross Written Premium

Cherie Pet Insurance 2025 disclosure, OIC Thailand non-life insurance statistics 2024, Insight derivation from carrier press releases

FY2025 baseline to FY2027 target
~320 certified hotels, THB 6.2B pet-tourism revenue target

Thailand TAT Certified Pet-Friendly Hotel Count Target by 2027

TAT Pet-Friendly Tourism Strategy 2025-2027, BOI Section 8 Pet-Friendly Tourism 2025, hotel-operator press releases 2024-2025

Report context

Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Royal Canin and Hill's Combined Premium Pet Food Share · Insight