Reference
·Primary source
Premium-Tier Per-Pet Annual Spend (Bangkok Upper-Middle and HNW)
THB 38,000-95,000 per pet per year
The 2025 Ipsos Thailand Pet Spending and Premiumisation Survey of 2,400 Bangkok pet-owning households places premium-tier per-pet annual spend at THB 38,000 to 95,000, against a national pet-owning household median of THB 8,500 to 14,000. The premium spend cuts roughly as follows: premium food THB 14,000 to 28,000, daycare and boarding THB 8,000 to 22,000, grooming THB 6,000 to 14,000, veterinary including dental THB 5,500 to 18,000, insurance premium THB 2,800 to 7,500, accessories and apparel THB 1,500 to 5,000. Gen Z and millennial cohorts skew 2.4x higher on premium-service adoption than Gen X. The premium spend is sticky against macroeconomic shocks because the buyer cohort treats pets as family members rather than discretionary spend.
Figure in context
The 2025 Ipsos Thailand Pet Spending and Premiumisation Survey of 2,400 Bangkok pet-owning households places premium-tier per-pet annual spend at THB 38,000 to 95,000, against a national pet-owning household median of THB 8,500 to 14,000. The premium spend cuts roughly as follows: premium food THB 14,000 to 28,000, daycare and boarding THB 8,000 to 22,000, grooming THB 6,000 to 14,000, veterinary including dental THB 5,500 to 18,000, insurance premium THB 2,800 to 7,500, accessories and apparel THB 1,500 to 5,000. Gen Z and millennial cohorts skew 2.4x higher on premium-service adoption than Gen X. The premium spend is sticky against macroeconomic shocks because the buyer cohort treats pets as family members rather than discretionary spend.
The 2025 Ipsos Thailand Pet Spending and Premiumisation Survey of 2,400 Bangkok pet-owning households places premium-tier per-pet annual spend at THB 38,000 to 95,000, against a national pet-owning household median of THB 8,500 to 14,000. The premium spend cuts roughly as follows: premium food THB 14,000 to 28,000, daycare and boarding THB 8,000 to 22,000, grooming THB 6,000 to 14,000, veterinary including dental THB 5,500 to 18,000, insurance premium THB 2,800 to 7,500, accessories and apparel THB 1,500 to 5,000. Gen Z and millennial cohorts skew 2.4x higher on premium-service adoption than Gen X. The premium spend is sticky against macroeconomic shocks because the buyer cohort treats pets as family members rather than discretionary spend.
Time scope
FY2025 baseline through 2027
Source basis
Primary source
Interpretation notes
What this tells you
The 2025 Ipsos Thailand Pet Spending and Premiumisation Survey of 2,400 Bangkok pet-owning households places premium-tier per-pet annual spend at THB 38,000 to 95,000, against a national pet-owning household median of THB 8,500 to 14,000. The premium spend cuts roughly as follows: premium food THB 14,000 to 28,000, daycare and boarding THB 8,000 to 22,000, grooming THB 6,000 to 14,000, veterinary including dental THB 5,500 to 18,000, insurance premium THB 2,800 to 7,500, accessories and apparel THB 1,500 to 5,000. Gen Z and millennial cohorts skew 2.4x higher on premium-service adoption than Gen X. The premium spend is sticky against macroeconomic shocks because the buyer cohort treats pets as family members rather than discretionary spend.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thai Pet-Owning Household Share Reaches 25 Percent in 2027
NSO Household Socio-Economic Survey 2024, DLD Companion Animal Registration 2025, Ipsos Thailand Pet Spending Survey 2025
Thailand Premium Pet Boutique, Daycare, Concierge and Adjacent Market Size
Insight derivation from BDMS Form 56-1 FY2024, Pets at Home Bangkok 2025 store update, Petmart Premium 2025 update, Euromonitor APAC premium pet care 2025
Premium Daycare, Grooming and Luxury Boarding ASP
Pet Lounge Thonglor tariff 2025, Bangkok Pet Resort 2025 facility disclosure, The Pawty Club 2025 launch, Bangkok Post premium pet feature 2026
Thailand Pet Insurance Gross Written Premium
Cherie Pet Insurance 2025 disclosure, OIC Thailand non-life insurance statistics 2024, Insight derivation from carrier press releases
Royal Canin and Hill's Combined Premium Pet Food Share
Royal Canin Thailand 2025 premium-channel update, Pets at Home Bangkok 2025 store update, Petmart Premium 2025 update, Euromonitor APAC premium pet care 2025
Thailand TAT Certified Pet-Friendly Hotel Count Target by 2027
TAT Pet-Friendly Tourism Strategy 2025-2027, BOI Section 8 Pet-Friendly Tourism 2025, hotel-operator press releases 2024-2025
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.