Reference
·Supporting source
Top-Seven Thai Specialty Tea, Bubble-Beverage Brand Combined Share (2027E)
~55-60% of category revenue
Cha Tra Mue, KOI The, Mixue, Heytea, Naixue, Brown Cafe, and The Alley together are projected to capture roughly 55-60% of Thailand's specialty-tea and bubble-beverage category revenue by 2027. The long tail of independent boba operators, single-origin tea producers, and emerging Chinese tea brands captures the remainder.
Figure in context
Cha Tra Mue, KOI The, Mixue, Heytea, Naixue, Brown Cafe, and The Alley together are projected to capture roughly 55-60% of Thailand's specialty-tea and bubble-beverage category revenue by 2027. The long tail of independent boba operators, single-origin tea producers, and emerging Chinese tea brands captures the remainder.
Cha Tra Mue, KOI The, Mixue, Heytea, Naixue, Brown Cafe, and The Alley together are projected to capture roughly 55-60% of Thailand's specialty-tea and bubble-beverage category revenue by 2027. The long tail of independent boba operators, single-origin tea producers, and emerging Chinese tea brands captures the remainder.
Time scope
2027E
Source basis
Supporting source
Interpretation notes
What this tells you
Cha Tra Mue, KOI The, Mixue, Heytea, Naixue, Brown Cafe, and The Alley together are projected to capture roughly 55-60% of Thailand's specialty-tea and bubble-beverage category revenue by 2027. The long tail of independent boba operators, single-origin tea producers, and emerging Chinese tea brands captures the remainder.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Specialty Tea, Bubble Beverage Market Size (2027E)
SCB EIC beverage outlook, Euromonitor Thailand RTD-tea report, operator triangulation
Thailand Bubble Tea Storefront Count (2027E)
Mixue HKEX prospectus, operator factsheets, SCB EIC outlet-count triangulation
Mixue Bingcheng Thailand Outlet Count (Mid-2025)
Mixue Ice Cream and Tea HKEX listing prospectus, Thailand subsidiary disclosures
Chinese Tea Giant Thai Capex (Mixue, Heytea, Naixue, Chagee, 2024-2026)
HKEX listing prospectus filings, SEC 20-F Chagee, operator press releases
Single-Origin Thai Tea Export ASP (2027E)
Doi Tung Development Project disclosures, Chiang Rai tea growers cooperative, UN Comtrade HS 0902
Thailand Functional Tea Segment CAGR (Kombucha, Adaptogen, CBD, Mushroom)
Euromonitor Thailand RTD-tea outlook, SCB EIC functional-beverage segment analysis