CP Intertrade
CP Intertrade is Charoen Pokphand Group's rice trading, export arm. Major Thai rice exporter TREA-ranked. Vertically integrated with retail brands Royal Umbrella (รีโมบัตร), Tra Chang (ตราช้าง) sold in Thai supermarkets, 7-Eleven convenience stores (CP All owned). Strategic: only major rice exporter with group, retail, distribution vertical integration.
Snapshot
Headline numbers a buyer checks first.
Rice export rank
Top-3 TREA-ranked Thai exporter
FY2024
Brands
Royal Umbrella, Tra Chang
Ongoing
TREA export share
~10% Thai rice export
FY2024
Distribution
7-Eleven (CP All) nationwide
Ongoing
What this company actually does
CP Intertrade exports Thai rice (Hom Mali, white, parboiled) globally, retails via Royal Umbrella and Tra Chang brands in Thai supermarkets, 7-Eleven. CP Group, CP All vertical integration provides distribution, brand, supply-chain advantages.[]
Competitive set: Asia Golden, CR Asahi, Ponglarp (pure exporters); CP is only exporter with group, retail vertical. Scale, brand, distribution moat.[]
Watchpoints
CP Group integration
Royal Umbrella, 7-Eleven distribution synergy.
Export-retail mix
Global export vs Thai retail brand contribution.
Variety brand premium
Hom Mali, premium retail positioning.
CP Group strategic direction
Parent-group capital, strategic priorities.
Competitive moat analysis
Integration
The only exporter with retail brand at 7-Eleven
CP Intertrade's Royal Umbrella and Tra Chang rice brands are stocked in 14,000+ 7-Eleven outlets across Thailand via CP All. No other major Thai rice exporter has this retail-endpoint integration.
Export
TREA top-tier rank, ~10% share
CP Intertrade is consistently among TREA's top-5 Thai rice exporters by volume, with strength in Hom Mali (jasmine) premium, white rice, and parboiled. The group's global trading and logistics network accelerates shipment velocity.
Brand
Royal Umbrella — jasmine premium positioning
Royal Umbrella is the premium Hom Mali brand targeting Thai consumers and Asian diaspora grocery markets in North America, Europe, and Australia. Tra Chang is the everyday-value complement sold through traditional-trade channels.
Supply chain
CP Group vertical — farm to shelf
CP Group's agricultural and logistics affiliates give CP Intertrade access to assured paddy supply, milling capacity, and refrigerated freight at scale. This reduces raw-material cost volatility that affects smaller pure exporters.
Thai rice exporters: top players and positioning
CR Asahi (Charoen Rice)
Ponglarp Panich
Structure
Private
Estimated export share
~5%
Key differentiation
Parboiled, long-grain specialty
| Exporter | Structure | Estimated export share | Key differentiation |
|---|---|---|---|
| CP Intertrade | CP Group subsidiary | ~10% Thai rice export | Royal Umbrella retail brand, 7-Eleven distribution |
| Asia Golden Rice | Private | ~8-10% | Pure-export bulk, price-competitive |
| CR Asahi (Charoen Rice) | Private | ~5-7% | Quality milling, Japan-market focus |
| Ponglarp Panich | Private | ~5% | Parboiled, long-grain specialty |
Related Market profiles
Peers, parents, partners, agencies, and other Rice & Grain actors.
Partner
CP ALL (7-Eleven Thailand)
Sister company; 7-Eleven retail distribution for CP Intertrade brands.
Open Market profile →
Competitor
Asia Golden Rice
Top private Thai rice exporter peer.
Open Market profile →
Sector peer
Capital Rice
Top private Thai rice exporter; consistently top-five exporter by volume in Thai jasmine and white-rice trade.
Open Market profile →
Sector peer
CR Asahi
Private top-tier Thai rice exporter; Hom Mali, white, parboiled; African, Middle East destination strength.
Open Market profile →
Sources + data provenance
Every filing, filing-adjacent register, or trusted industry source cited in this profile.
Charoen Pokphand Intertrade (CP Group rice arm)
Thai Rice Exporters Association (TREA) — Export Statistics
| Source | Publisher | Grade | As of |
|---|---|---|---|
| Charoen Pokphand Intertrade (CP Group rice arm) | CP Intertrade Co., Ltd. (Charoen Pokphand Group) | Well established | 2025-12-31 |
| Thai Rice Exporters Association (TREA) — Export Statistics | Thai Rice Exporters Association | Primary | 2026-03-31 |
Reports featuring this profile
Thai Paddy-Rice Millers and the Export-Policy Cycle
CP Group rice trading and Royal Umbrella retail brand; jasmine premium positioning at the consumer end of the chain rather than pure-bulk export.
Open report →
Sits alongside 4 other Atlas profilesThai Jasmine Rice Export and the China Corridor
CP Group rice trading and Royal Umbrella retail brand; jasmine premium positioning at the consumer end of the chain.
Open report →
Sits alongside 3 other Atlas profilesThai Broken-Rice and Second-Grade Export Economics
CP Group rice trading arm; Royal Umbrella consumer brand; broken and parboiled volumes routed through food-aid and institutional channels.
Open report →
Sits alongside 5 other Atlas profilesThailand Rice Market Intelligence
CP Group's rice export, retail arm; Royal Umbrella, Tra Chang brands.
Open report →
Sits alongside 3 other Atlas profilesThailand Rice Export Policy Deep Dive
CP Intertrade CP Group rice trading division; integrated with CPF, CP All.
Open report →
Sits alongside 4 other Atlas profilesThailand Durian Premium Export to China Deep Dive
CP Intertrade fruit, durian, agri-trading division.
Open report →
Sits alongside 2 other Atlas profiles