Reference
·Supporting source
Thailand Branded Podcast and Corporate Audio Spend
USD 28-55M by 2027 (vs USD 12-22M 2024)
Thai branded podcast and corporate audio spend by SET-100 corporates (Kasikornbank, Siam Commercial Bank, PTT, Bangkok Bank, AIS, True, CP Group, Charoen Pokphand Foods cohort) scales from USD 12 to 22 million in 2024 to USD 28 to 55 million by 2027 on Kasikornbank The Wisdom Podcast, SCB Future Podcast and SCB Economic Intelligence Center pair, PTT EnergyTalk and Bangkok Bank Money Talk lead-buyer adoption. A Thai-language six-episode branded podcast for an SET-100 client clears THB 1.8 to 4.5 million all-in (production plus host fees plus distribution plus media amplification). A single-episode branded slot on a top-decile podcast clears THB 280,000 to 750,000 inclusive of pre-roll, mid-roll, post-roll and 30 to 45 day social amplification.
Figure in context
Thai branded podcast and corporate audio spend by SET-100 corporates (Kasikornbank, Siam Commercial Bank, PTT, Bangkok Bank, AIS, True, CP Group, Charoen Pokphand Foods cohort) scales from USD 12 to 22 million in 2024 to USD 28 to 55 million by 2027 on Kasikornbank The Wisdom Podcast, SCB Future Podcast and SCB Economic Intelligence Center pair, PTT EnergyTalk and Bangkok Bank Money Talk lead-buyer adoption. A Thai-language six-episode branded podcast for an SET-100 client clears THB 1.8 to 4.5 million all-in (production plus host fees plus distribution plus media amplification). A single-episode branded slot on a top-decile podcast clears THB 280,000 to 750,000 inclusive of pre-roll, mid-roll, post-roll and 30 to 45 day social amplification.
Thai branded podcast and corporate audio spend by SET-100 corporates (Kasikornbank, Siam Commercial Bank, PTT, Bangkok Bank, AIS, True, CP Group, Charoen Pokphand Foods cohort) scales from USD 12 to 22 million in 2024 to USD 28 to 55 million by 2027 on Kasikornbank The Wisdom Podcast, SCB Future Podcast and SCB Economic Intelligence Center pair, PTT EnergyTalk and Bangkok Bank Money Talk lead-buyer adoption. A Thai-language six-episode branded podcast for an SET-100 client clears THB 1.8 to 4.5 million all-in (production plus host fees plus distribution plus media amplification). A single-episode branded slot on a top-decile podcast clears THB 280,000 to 750,000 inclusive of pre-roll, mid-roll, post-roll and 30 to 45 day social amplification.
Time scope
FY2024 baseline, FY2027 forecast
Source basis
Supporting source
Interpretation notes
What this tells you
Thai branded podcast and corporate audio spend by SET-100 corporates (Kasikornbank, Siam Commercial Bank, PTT, Bangkok Bank, AIS, True, CP Group, Charoen Pokphand Foods cohort) scales from USD 12 to 22 million in 2024 to USD 28 to 55 million by 2027 on Kasikornbank The Wisdom Podcast, SCB Future Podcast and SCB Economic Intelligence Center pair, PTT EnergyTalk and Bangkok Bank Money Talk lead-buyer adoption. A Thai-language six-episode branded podcast for an SET-100 client clears THB 1.8 to 4.5 million all-in (production plus host fees plus distribution plus media amplification). A single-episode branded slot on a top-decile podcast clears THB 280,000 to 750,000 inclusive of pre-roll, mid-roll, post-roll and 30 to 45 day social amplification.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Podcast Audio Streaming and Audiobook Market Size
Insight derivation from Spotify, Apple, JOOX, AIS Play, TrueID, Salmon Podcast Network, Mission to the Moon, Storytel, DAAT digital ad spend outlook, Edison Research, IMARC
Spotify Thailand MAU and Premium Subscribers
Spotify Q4 2025 letter Feb 2026, Spotify Q1 2026 letter Apr 2026, Spotify Thailand podcast charts, Spotify Southeast Asia podcast trends 2026, Insight derivation
Thailand Podcast Programmatic and Host-Read Ad CPM
Salmon Podcast Network catalogue Apr 2026, Mission to the Moon Mar 2026, DAAT IAB Thailand digital ad spend Feb 2026, Spotify Southeast Asia podcast trends 2026, Insight derivation
Thailand Audiobook Market: Storytel, Audible, Get Audiobooks
Storytel Thailand catalogue Jan 2026, Audible Thailand catalogue, Amarin and Matichon publishing house disclosures, Insight derivation
Thailand Monthly Podcast Listenership Penetration (12-plus)
Edison Research Infinite Dial Southeast Asia 2026, Spotify Southeast Asia podcast trends 2026, DAAT 2025-2026 digital outlook
Thailand Anchor by Spotify Active Creator Base
Spotify Q4 2025 letter, Spotify Southeast Asia podcast trends 2026, Anchor by Spotify creator disclosures, Insight derivation