Insight

Reference

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Supporting source

Thailand Podcast Audio Streaming and Audiobook Market Size

USD 0.4-0.8B by 2027 (vs USD 80-180M 2024)

As of2027 forecast·Sources11·Supporting

Insight derivation triangulating Spotify Thailand 5.8M MAU 2024 trending to 9.4M 2027 against disclosed regional ARPU, Apple Podcasts Thailand iOS chart coverage, JOOX VIP tariff THB 89 to 149 per month, AIS Play Audio and TrueID Audio bundle math, Salmon Podcast Network and Mission to the Moon sponsorship rate cards, Storytel Thailand THB 199 to 399 monthly tier and Audible Thailand catalogue, plus DAAT digital ad spend audio line and the IMARC global podcast benchmark places Thai podcast, audio-streaming and audiobook segment at USD 0.4 to 0.8 billion by 2027, up from USD 80 to 180 million in 2024. Bottom-up build: subscription USD 220 to 305M, podcast advertising USD 95 to 140M, branded podcast USD 28 to 55M, audiobook USD 35 to 65M, creator tipping and Patreon Audio USD 18 to 32M, live audio and event monetisation USD 12 to 28M.

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Figure in context

Insight derivation triangulating Spotify Thailand 5.8M MAU 2024 trending to 9.4M 2027 against disclosed regional ARPU, Apple Podcasts Thailand iOS chart coverage, JOOX VIP tariff THB 89 to 149 per month, AIS Play Audio and TrueID Audio bundle math, Salmon Podcast Network and Mission to the Moon sponsorship rate cards, Storytel Thailand THB 199 to 399 monthly tier and Audible Thailand catalogue, plus DAAT digital ad spend audio line and the IMARC global podcast benchmark places Thai podcast, audio-streaming and audiobook segment at USD 0.4 to 0.8 billion by 2027, up from USD 80 to 180 million in 2024. Bottom-up build: subscription USD 220 to 305M, podcast advertising USD 95 to 140M, branded podcast USD 28 to 55M, audiobook USD 35 to 65M, creator tipping and Patreon Audio USD 18 to 32M, live audio and event monetisation USD 12 to 28M.

Insight derivation triangulating Spotify Thailand 5.8M MAU 2024 trending to 9.4M 2027 against disclosed regional ARPU, Apple Podcasts Thailand iOS chart coverage, JOOX VIP tariff THB 89 to 149 per month, AIS Play Audio and TrueID Audio bundle math, Salmon Podcast Network and Mission to the Moon sponsorship rate cards, Storytel Thailand THB 199 to 399 monthly tier and Audible Thailand catalogue, plus DAAT digital ad spend audio line and the IMARC global podcast benchmark places Thai podcast, audio-streaming and audiobook segment at USD 0.4 to 0.8 billion by 2027, up from USD 80 to 180 million in 2024. Bottom-up build: subscription USD 220 to 305M, podcast advertising USD 95 to 140M, branded podcast USD 28 to 55M, audiobook USD 35 to 65M, creator tipping and Patreon Audio USD 18 to 32M, live audio and event monetisation USD 12 to 28M.

Time scope

2027 forecast

Source basis

Supporting source

Interpretation notes

What this tells you

Insight derivation triangulating Spotify Thailand 5.8M MAU 2024 trending to 9.4M 2027 against disclosed regional ARPU, Apple Podcasts Thailand iOS chart coverage, JOOX VIP tariff THB 89 to 149 per month, AIS Play Audio and TrueID Audio bundle math, Salmon Podcast Network and Mission to the Moon sponsorship rate cards, Storytel Thailand THB 199 to 399 monthly tier and Audible Thailand catalogue, plus DAAT digital ad spend audio line and the IMARC global podcast benchmark places Thai podcast, audio-streaming and audiobook segment at USD 0.4 to 0.8 billion by 2027, up from USD 80 to 180 million in 2024. Bottom-up build: subscription USD 220 to 305M, podcast advertising USD 95 to 140M, branded podcast USD 28 to 55M, audiobook USD 35 to 65M, creator tipping and Patreon Audio USD 18 to 32M, live audio and event monetisation USD 12 to 28M.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024 baseline, FY2027 forecast
9.4M MAU and 1.8-3.2M Premium subscribers by 2027

Spotify Thailand MAU and Premium Subscribers

Spotify Q4 2025 letter Feb 2026, Spotify Q1 2026 letter Apr 2026, Spotify Thailand podcast charts, Spotify Southeast Asia podcast trends 2026, Insight derivation

FY2025-FY2026 published rate cards
USD 8-18 programmatic, USD 22-45 host-read per thousand impressions

Thailand Podcast Programmatic and Host-Read Ad CPM

Salmon Podcast Network catalogue Apr 2026, Mission to the Moon Mar 2026, DAAT IAB Thailand digital ad spend Feb 2026, Spotify Southeast Asia podcast trends 2026, Insight derivation

FY2024 baseline, FY2027 forecast
USD 28-55M by 2027 (vs USD 12-22M 2024)

Thailand Branded Podcast and Corporate Audio Spend

KBank The Wisdom Podcast Feb 2026, SCB Future Podcast Mar 2026, Salmon Podcast Network rate cards, Mission to the Moon Mar 2026, DAAT digital ad spend outlook 2026, Insight derivation

FY2027 forecast
USD 35-65M by 2027; 160-310K combined paying subscribers

Thailand Audiobook Market: Storytel, Audible, Get Audiobooks

Storytel Thailand catalogue Jan 2026, Audible Thailand catalogue, Amarin and Matichon publishing house disclosures, Insight derivation

FY2025-FY2026 survey data
28-34% monthly, 18-22% weekly listening (Edison Research 2026)

Thailand Monthly Podcast Listenership Penetration (12-plus)

Edison Research Infinite Dial Southeast Asia 2026, Spotify Southeast Asia podcast trends 2026, DAAT 2025-2026 digital outlook

FY2024 baseline, FY2027 forecast
24,000-42,000 active Thai podcasters by 2027 (5-8x 2024)

Thailand Anchor by Spotify Active Creator Base

Spotify Q4 2025 letter, Spotify Southeast Asia podcast trends 2026, Anchor by Spotify creator disclosures, Insight derivation

Report context

Thailand Podcast & Audio Streaming 2027 Market Intelligence

Thailand's podcast, audio-streaming and audiobook market generated USD 80 to 180 million in 2024 across Spotify Thailand (9.4M MAU 2027E), Apple Podcasts Thailand, JOOX, AIS Play Audio, TrueID Audio, Castbox Thailand, Anchor by Spotify and Patreon Audio. The 2027 thesis: Spotify Premium subscribers reach 1.8 to 3.2 million paying THB 129 per month, Anchor creator base grows five to eight times with 24,000 to 42,000 active Thai podcasters, branded podcast spend by Kasikornbank, Siam Commercial Bank, PTT, Bangkok Bank and the SET-100 cohort scales to USD 28 to 55 million, audiobook segment (Storytel, Audible, Get Audiobooks) clears USD 35 to 65 million, and the MICT Creative Economy plan plus BOI Section 8 digital-content incentives plus DIP streaming-rights framework Q3 2026 land. Read: 2027 segment USD 0.4 to 0.8 billion with Spotify Thailand, Apple Podcasts, JOOX, Salmon Podcast Network, Mission to the Moon, Get Talk, Storytel Thailand and Audible Thailand capturing roughly 75 percent of credentialed share.

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Thailand Podcast Audio Streaming and Audiobook Market Size · Insight