Reference
·Supporting source
Spotify Thailand MAU and Premium Subscribers
9.4M MAU and 1.8-3.2M Premium subscribers by 2027
Spotify Thailand monthly active user base scales from approximately 3.8 million in 2022 to 5.8 million in 2024 to 9.4 million by 2027 on Thai-language original-podcast commissioning, JOOX competitive pressure offset and family and duo plan uptake. Premium subscribers paying THB 129 per month individual tier (or THB 199 for Family six-account, THB 169 Duo) scale from approximately 850,000 in 2024 to 1.8 to 3.2 million by 2027. Blended Premium ARPU clusters USD 2.40 to USD 2.85 per subscriber per month after Family and Duo plan dilution. Spotify Thailand and the Spotify Southeast Asia trends report quantify Thai-language podcast share of listening time at roughly 38 percent in 2024 trending to 55 percent by 2027.
Figure in context
Spotify Thailand monthly active user base scales from approximately 3.8 million in 2022 to 5.8 million in 2024 to 9.4 million by 2027 on Thai-language original-podcast commissioning, JOOX competitive pressure offset and family and duo plan uptake. Premium subscribers paying THB 129 per month individual tier (or THB 199 for Family six-account, THB 169 Duo) scale from approximately 850,000 in 2024 to 1.8 to 3.2 million by 2027. Blended Premium ARPU clusters USD 2.40 to USD 2.85 per subscriber per month after Family and Duo plan dilution. Spotify Thailand and the Spotify Southeast Asia trends report quantify Thai-language podcast share of listening time at roughly 38 percent in 2024 trending to 55 percent by 2027.
Spotify Thailand monthly active user base scales from approximately 3.8 million in 2022 to 5.8 million in 2024 to 9.4 million by 2027 on Thai-language original-podcast commissioning, JOOX competitive pressure offset and family and duo plan uptake. Premium subscribers paying THB 129 per month individual tier (or THB 199 for Family six-account, THB 169 Duo) scale from approximately 850,000 in 2024 to 1.8 to 3.2 million by 2027. Blended Premium ARPU clusters USD 2.40 to USD 2.85 per subscriber per month after Family and Duo plan dilution. Spotify Thailand and the Spotify Southeast Asia trends report quantify Thai-language podcast share of listening time at roughly 38 percent in 2024 trending to 55 percent by 2027.
Time scope
FY2024 baseline, FY2027 forecast
Source basis
Supporting source
Interpretation notes
What this tells you
Spotify Thailand monthly active user base scales from approximately 3.8 million in 2022 to 5.8 million in 2024 to 9.4 million by 2027 on Thai-language original-podcast commissioning, JOOX competitive pressure offset and family and duo plan uptake. Premium subscribers paying THB 129 per month individual tier (or THB 199 for Family six-account, THB 169 Duo) scale from approximately 850,000 in 2024 to 1.8 to 3.2 million by 2027. Blended Premium ARPU clusters USD 2.40 to USD 2.85 per subscriber per month after Family and Duo plan dilution. Spotify Thailand and the Spotify Southeast Asia trends report quantify Thai-language podcast share of listening time at roughly 38 percent in 2024 trending to 55 percent by 2027.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Podcast Audio Streaming and Audiobook Market Size
Insight derivation from Spotify, Apple, JOOX, AIS Play, TrueID, Salmon Podcast Network, Mission to the Moon, Storytel, DAAT digital ad spend outlook, Edison Research, IMARC
Thailand Podcast Programmatic and Host-Read Ad CPM
Salmon Podcast Network catalogue Apr 2026, Mission to the Moon Mar 2026, DAAT IAB Thailand digital ad spend Feb 2026, Spotify Southeast Asia podcast trends 2026, Insight derivation
Thailand Branded Podcast and Corporate Audio Spend
KBank The Wisdom Podcast Feb 2026, SCB Future Podcast Mar 2026, Salmon Podcast Network rate cards, Mission to the Moon Mar 2026, DAAT digital ad spend outlook 2026, Insight derivation
Thailand Audiobook Market: Storytel, Audible, Get Audiobooks
Storytel Thailand catalogue Jan 2026, Audible Thailand catalogue, Amarin and Matichon publishing house disclosures, Insight derivation
Thailand Monthly Podcast Listenership Penetration (12-plus)
Edison Research Infinite Dial Southeast Asia 2026, Spotify Southeast Asia podcast trends 2026, DAAT 2025-2026 digital outlook
Thailand Anchor by Spotify Active Creator Base
Spotify Q4 2025 letter, Spotify Southeast Asia podcast trends 2026, Anchor by Spotify creator disclosures, Insight derivation