Reference
·Supporting source
Thailand Podcast Programmatic and Host-Read Ad CPM
USD 8-18 programmatic, USD 22-45 host-read per thousand impressions
Thai podcast programmatic CPM clusters at USD 8 to 18 per thousand impressions on mid-tier shows and USD 22 to 45 per thousand on top-decile host-read spots (Mission to the Moon, R U OK?, The Secret Sauce, KASIKORN The Wisdom). Levels run below US benchmarks (USD 25 to 45 programmatic, USD 55 to 95 host-read) but parity with India and ahead of Indonesia. Salmon Podcast Network top-decile host-read clears THB 35,000 to 95,000 per 60-second slot; mid-decile THB 12,000 to 28,000. Spotify Audience Network creator revenue share approximates 50 percent on programmatic, 70 percent on Spotify Subscriptions paid feeds. Patreon Audio creator share 92 percent on direct-to-fan subscriptions.
Figure in context
Thai podcast programmatic CPM clusters at USD 8 to 18 per thousand impressions on mid-tier shows and USD 22 to 45 per thousand on top-decile host-read spots (Mission to the Moon, R U OK?, The Secret Sauce, KASIKORN The Wisdom). Levels run below US benchmarks (USD 25 to 45 programmatic, USD 55 to 95 host-read) but parity with India and ahead of Indonesia. Salmon Podcast Network top-decile host-read clears THB 35,000 to 95,000 per 60-second slot; mid-decile THB 12,000 to 28,000. Spotify Audience Network creator revenue share approximates 50 percent on programmatic, 70 percent on Spotify Subscriptions paid feeds. Patreon Audio creator share 92 percent on direct-to-fan subscriptions.
Thai podcast programmatic CPM clusters at USD 8 to 18 per thousand impressions on mid-tier shows and USD 22 to 45 per thousand on top-decile host-read spots (Mission to the Moon, R U OK?, The Secret Sauce, KASIKORN The Wisdom). Levels run below US benchmarks (USD 25 to 45 programmatic, USD 55 to 95 host-read) but parity with India and ahead of Indonesia. Salmon Podcast Network top-decile host-read clears THB 35,000 to 95,000 per 60-second slot; mid-decile THB 12,000 to 28,000. Spotify Audience Network creator revenue share approximates 50 percent on programmatic, 70 percent on Spotify Subscriptions paid feeds. Patreon Audio creator share 92 percent on direct-to-fan subscriptions.
Time scope
FY2025-FY2026 published rate cards
Source basis
Supporting source
Interpretation notes
What this tells you
Thai podcast programmatic CPM clusters at USD 8 to 18 per thousand impressions on mid-tier shows and USD 22 to 45 per thousand on top-decile host-read spots (Mission to the Moon, R U OK?, The Secret Sauce, KASIKORN The Wisdom). Levels run below US benchmarks (USD 25 to 45 programmatic, USD 55 to 95 host-read) but parity with India and ahead of Indonesia. Salmon Podcast Network top-decile host-read clears THB 35,000 to 95,000 per 60-second slot; mid-decile THB 12,000 to 28,000. Spotify Audience Network creator revenue share approximates 50 percent on programmatic, 70 percent on Spotify Subscriptions paid feeds. Patreon Audio creator share 92 percent on direct-to-fan subscriptions.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Podcast Audio Streaming and Audiobook Market Size
Insight derivation from Spotify, Apple, JOOX, AIS Play, TrueID, Salmon Podcast Network, Mission to the Moon, Storytel, DAAT digital ad spend outlook, Edison Research, IMARC
Spotify Thailand MAU and Premium Subscribers
Spotify Q4 2025 letter Feb 2026, Spotify Q1 2026 letter Apr 2026, Spotify Thailand podcast charts, Spotify Southeast Asia podcast trends 2026, Insight derivation
Thailand Branded Podcast and Corporate Audio Spend
KBank The Wisdom Podcast Feb 2026, SCB Future Podcast Mar 2026, Salmon Podcast Network rate cards, Mission to the Moon Mar 2026, DAAT digital ad spend outlook 2026, Insight derivation
Thailand Audiobook Market: Storytel, Audible, Get Audiobooks
Storytel Thailand catalogue Jan 2026, Audible Thailand catalogue, Amarin and Matichon publishing house disclosures, Insight derivation
Thailand Monthly Podcast Listenership Penetration (12-plus)
Edison Research Infinite Dial Southeast Asia 2026, Spotify Southeast Asia podcast trends 2026, DAAT 2025-2026 digital outlook
Thailand Anchor by Spotify Active Creator Base
Spotify Q4 2025 letter, Spotify Southeast Asia podcast trends 2026, Anchor by Spotify creator disclosures, Insight derivation