Do Home
Do Home (SET: DOHOME) is a Thai-listed home, construction materials specialty retailer. FY2024 consolidated revenue approximately THB 30B. Distinct positioning from HomePro: more rural, upcountry, contractor-serving customer mix, lower-priced product range, stronger focus on construction materials, tools. Ubon Ratchathani founding, Northeastern Thai regional strength. Store format larger warehouse-style vs HomePro's urban-supermarket format.
Snapshot
Headline numbers a buyer checks first.
FY2024 revenue
~THB 30B
FY2024
Ticker
SET: DOHOME
Listed 2019
Positioning
Rural, contractor-serving
Ongoing
Origin
Ubon Ratchathani (NE Thailand)
Historical
What this company actually does
Do Home operates warehouse-style home, construction-materials stores across Thailand, with geographic strength in Northeast, upcountry, provincial cities. Product mix: construction materials (cement, steel, tiles, sanitary), home improvement, tools, hardware, garden. Customer mix: contractors, small builders, DIY homeowners — distinct from HomePro's urban, homeowner skew. Private-brand depth growing.[]
Strategic position: rural, contractor-serving specialty retailer. Market positioning differentiates from HomePro (urban), Central HomeWorks (premium urban). Construction cycle, renovation demand drive revenue. Competitive set: HomePro, Central HomeWorks, regional construction-materials, hardware chains, traditional trade (hardware shops).[]
Business segments
Construction materials
Cement, steel, tiles, sanitary ware
Core revenue driver: cement, steel bar, roof tile, ceramic tile, sanitary ware, and plumbing materials sold to contractors and small builders. Contractor-serving mix skews toward higher-volume, lower-margin structural materials vs HomePro's home-finishing product mix.
Home improvement
Power tools, hardware, garden
Power tools, hand tools, fasteners, garden supplies, and hardware sold to DIY homeowners and small contractors. Private-brand penetration in tools and hardware growing steadily as Do Home deepens non-branded procurement.
Store network
Warehouse-format provincial expansion
Warehouse-style store format averaging 10,000-15,000 sqm. Geographic strength in Northeast, North, and Central Thailand with provincial and secondary-city store network. Underserved provinces represent growth runway vs HomePro's Bangkok-metropolitan concentration.
Scale
FY2024 revenue ~THB 30B
FY2024 consolidated revenue approximately $869.6M. Listed on SET since 2019. Rural, contractor-serving customer mix drives above-system revenue cyclicality with construction sector; Do Home revenue correlates strongly with provincial housing and SME commercial construction activity.
Thai home improvement retail peer comparison
Listed and major unlisted peers, FY2024 estimates
Ticker
SET:HMPRO
FY2024 revenue (est.)
~ $1.74-65B
Positioning
Urban, premium homeowner
Store format
Superstore, urban malls
Ticker
SET:DOHOME
FY2024 revenue (est.)
~ $869.6M
Positioning
Rural, contractor-serving
Store format
Warehouse, provincial
Central HomeWorks
Global House
Ticker
Unlisted
FY2024 revenue (est.)
Positioning
Rural, upcountry builder
Store format
Warehouse, regional
| Entity | Ticker | FY2024 revenue (est.) | Positioning | Store format |
|---|---|---|---|---|
| HomePro (Home Product Center) | SET:HMPRO | ~ $1.74-65B | Urban, premium homeowner | Superstore, urban malls |
| Do Home | SET:DOHOME | ~ $869.6M | Rural, contractor-serving | Warehouse, provincial |
| Central HomeWorks | Private (CRC) | ~ $289.9M | Premium urban, upscale finish | Department store |
| Global House | Unlisted | ~ $724.6M | Rural, upcountry builder | Warehouse, regional |
Watchpoints for 2025-2026
Construction cycle
Provincial housing and builder demand
Do Home revenue tracks provincial construction and renovation demand closely. Tightening household credit, higher material prices, and rural income stagnation can compress transaction volumes. Q3-Q4 seasonality follows Thai monsoon construction patterns.
Expansion
Store network growth pace
New store openings in underserved secondary cities drive medium-term revenue growth. Capex intensity and payback period on new store openings are the key financial efficiency metrics; watch ROI per new store vs HomePro system.
Watchpoints
Construction, renovation cycle
Small builder, DIY homeowner demand.
NE, provincial regional expansion
Store network growth, geographic leverage.
Construction-materials pricing
Cement, steel, tiles commodity pass-through.
HomePro, smaller specialty competition
Market share dynamics.
Related Market profiles
Peers, parents, partners, agencies, and other Modern Trade Retail actors.
Competitor
Home Product Center (HomePro)
HomePro urban home-improvement specialty competitor.
Open Market profile →
Competitor
Central Retail Corporation
Central HomeWorks adjacent specialty.
Open Market profile →
Sector peer
Big C Mini Thailand (BJC subsidiary)
Convenience and mini-supermarket format operated by Berli Jucker (BJC) under the Big C Mini brand; complements BJC's Big C hypermarket network.
Open Market profile →
Sector peer
DoHome (SET: DOHOME)
Thai-listed home improvement and construction materials retailer (SET: DOHOME); operates warehouse-format stores targeting both DIY consumers and trade contractors.
Open Market profile →
Sources + data provenance
Every filing, filing-adjacent register, or trusted industry source cited in this profile.
Reports featuring this profile
Thailand Modern Trade Retail Market Intelligence
Listed home, construction specialty; rural, contractor-serving; FY2024 revenue ~THB 30B.
Open report →
Sits alongside 5 other Atlas profilesThailand Ceramic & Construction Materials Market Intelligence
DoHome builder-supply retail, DIY ceramic, construction materials distribution.
Open report →
Sits alongside 2 other Atlas profiles