DoHome (SET: DOHOME)
DoHome Public Company Limited (SET: DOHOME) is a Thai-listed home improvement and construction materials retailer operating large warehouse-format stores. Sells building materials, tools, plumbing, electrical fittings, paint, flooring, and home furnishings to both DIY consumers and professional trade contractors. DoHome competes directly with HomePro (HMPRO), Global House, and Central's hardware retail formats. The warehouse format appeals to cost-conscious contractors, property developers, and renovating homeowners. DoHome has expanded its store network into provincial Thailand, targeting growing housing and construction activity outside Bangkok. Listed on the Stock Exchange of Thailand under ticker DOHOME.
Profile overview
DoHome Public Company Limited (SET: DOHOME) is a Thai-listed home improvement and construction materials retailer operating large warehouse-format stores. Sells building materials, tools, plumbing, electrical fittings, paint, flooring, and home furnishings to both DIY consumers and professional trade contractors. DoHome competes directly with HomePro (HMPRO), Global House, and Central's hardware retail formats. The warehouse format appeals to cost-conscious contractors, property developers, and renovating homeowners. DoHome has expanded its store network into provincial Thailand, targeting growing housing and construction activity outside Bangkok. Listed on the Stock Exchange of Thailand under ticker DOHOME.
Business segments
Building materials
Cement, steel, tiles, and plumbing
Building materials and construction consumables (cement, aggregates, steel sections, tiles, pipes) are the highest-volume categories by revenue, driven by contractor and property developer demand. DoHome's warehouse format allows bulk purchase pricing that undercuts smaller hardware stores and some HomePro SKUs.
Home improvement
Paint, electrical, and tools
Paint systems, electrical fittings, tools, and home renovation products target DIY consumers and small contractors. Category margin is higher than commodity building materials; paint brands (Dulux, TOA, Nippon) and branded tools command pricing power in this segment.
Home furnishings
Furniture and décor
DoHome carries furniture and home décor adjacent to its core materials range, positioning it as a one-stop destination for renovating homeowners. Furniture categories compete more directly with HomePro (HMPRO) and IKEA than the building materials segments, where DoHome's contractor focus is stronger.
Provincial expansion
Store network outside Bangkok
DoHome has expanded its store network into provincial Thailand, including Chiang Mai, Khon Kaen, and Nakhon Ratchasima. Provincial stores target growing construction and renovation activity outside Bangkok supported by government infrastructure spending and rising rural homeownership rates.
Thai home improvement retail peer comparison
Ticker
SET: DOHOME
Format
Warehouse format; contractor-oriented
Positioning
Value pricing; provincial expansion; materials focus
HomePro (Siam Global House)
Ticker
SET: HMPRO
Format
Home improvement superstore
Positioning
Market leader by store count; lifestyle and contractor
Global House
Ticker
SET: GLOBAL
Format
Regional warehouse
Positioning
Strong in Northeast and North; contractor base
Boonthavorn Ceramic
Ticker
SET: BTNC
Format
Tile and ceramic specialist
Positioning
Premium tile and sanitaryware; design-oriented
IKEA Thailand
Ticker
N/A (private)
Format
Flat-pack furniture and home
Positioning
Furniture and accessories; limited building materials
| Retailer | Ticker | Format | Positioning |
|---|---|---|---|
| DoHome | SET: DOHOME | Warehouse format; contractor-oriented | Value pricing; provincial expansion; materials focus |
| HomePro (Siam Global House) | SET: HMPRO | Home improvement superstore | Market leader by store count; lifestyle and contractor |
| Global House | SET: GLOBAL | Regional warehouse | Strong in Northeast and North; contractor base |
| Boonthavorn Ceramic | SET: BTNC | Tile and ceramic specialist | Premium tile and sanitaryware; design-oriented |
| IKEA Thailand | N/A (private) | Flat-pack furniture and home | Furniture and accessories; limited building materials |
Watchpoints 2025-2026
Construction cycle
Housing and infrastructure demand
DoHome's revenue is correlated with Thai residential construction and renovation activity. BOI-driven industrial-estate investment, government infrastructure projects, and private housing starts in provincial cities are the key demand drivers for materials and contractor-supply volumes.
HomePro competition
HMPRO store count and loyalty programme
HomePro (HMPRO) operates more stores nationally, has a stronger lifestyle positioning for DIY homeowners, and runs a membership loyalty programme. DoHome must sustain price and assortment advantages in materials and contractor-specific categories to prevent HomePro from capturing its core contractor base.
EUDR compliance cost
Timber and wood product traceability
EU Deforestation Regulation (EUDR) large-company compliance from December 2026 requires geolocation and due-diligence documentation for wood and timber products. DoHome carries timber, bamboo, and wood flooring categories where EUDR compliance costs will be passed through from Thai furniture and timber exporters into domestic retail price points.
Source-pack context
DoHome (SET: DOHOME) is linked to existing Insight report coverage through tracked source packs. The cited sources provide the current evidence trail for market context, regulatory exposure, operator positioning, or sector structure; exact numeric claims should still be checked against raw snapshots before being surfaced as headline metrics.[, , ]
Deep operating read
DoHome is a Thai-listed warehouse-format home-improvement and construction-materials retailer, but the linked report is primarily about Thai furniture exports and rattan / teak / tropical wood clusters. That makes DoHome a downstream domestic distribution and contractor-demand proxy rather than a pure export manufacturer. Its relevance comes from exposure to building materials, tools, home furnishings and trade contractors in a Thai furniture / wood-products ecosystem where exports are sized around USD 1.5-2.5B annually.[, , ]
Execution watchpoints
Watch domestic construction cycles, contractor demand, store productivity and whether furniture / timber compliance costs pass through into retail categories. For export-adjacent goods, EUDR is the major structural watchpoint because wood, rubber and furniture require due-diligence and geolocation traceability, with large-company compliance from Dec 30 2026 and SME compliance from June 30 2027. DoHome-specific financial claims should come from DOHOME filings, not this furniture-export source pack.[, , ]
Related Market profiles
Peers, parents, partners, agencies, and other Modern Trade Retail actors.
Competitor
Home Product Center (HomePro)
Listed home-improvement specialty retailer; FY2024 revenue ~ $2.03B; Land and Houses-linked.
Open Market profile →
Competitor
Do Home
Listed home, construction materials specialty retailer; FY2024 revenue ~ $869.6M; upcountry, rural, contractor-serving.
Open Market profile →
Competitor
FamilyMart Thailand (Central Group JV)
Thai convenience store chain operating under the FamilyMart brand; joint venture between Central Group and Japan's FamilyMart Co., operating over 1,000 stores.
Open Market profile →
Sector peer
Big C Mini Thailand (BJC subsidiary)
Convenience and mini-supermarket format operated by Berli Jucker (BJC) under the Big C Mini brand; complements BJC's Big C hypermarket network.
Open Market profile →
Reports featuring this profile
Related Market profiles
competitor
Home Product Center (HomePro)
Listed home-improvement specialty retailer; FY2024 revenue ~THB 70B; Land and Houses-linked.
competitor
Do Home
Listed home, construction materials specialty retailer; FY2024 revenue ~THB 30B; upcountry, rural, contractor-serving.
competitor
FamilyMart Thailand (Central Group JV)
Thai convenience store chain operating under the FamilyMart brand; joint venture between Central Group and Japan's FamilyMart Co., operating over 1,000 stores.