Home Product Center (HomePro)
Home Product Center (HomePro) is Thailand's leading listed home-improvement specialty retailer. FY2024 consolidated revenue approximately THB 70B. Store network spans Bangkok, BMR, upcountry urban with selected Malaysia operations. Product range covers home improvement, furniture, kitchen, bathroom, garden, DIY. Land and Houses Group holds strategic stake (historical, ongoing LH-HMPRO-Quality Houses ecosystem). Parent ecosystem cross-sell with LH, QH residential projects.
Snapshot
Headline numbers a buyer checks first.
FY2024 revenue
~THB 70B
FY2024
Ticker
SET: HMPRO
Listed 2001
Parent ecosystem
Land and Houses strategic
Ongoing
What this company actually does
HomePro operates home-improvement specialty stores: home, furniture, kitchen, bath, garden, DIY. Store network primarily Thailand (Bangkok, BMR, upcountry) with selected Malaysia pilot. Product mix skews home-products (appliances, furniture, fixtures), tools, garden, seasonal. Customer mix: homeowners, renovators, contractors. Private-label brand depth is growing.[]
Strategic position: dominant home-improvement specialty retail in Thailand. Competitive set: Do Home (different positioning — more rural, contractor-serving), specialty, category retailers, e-commerce platforms. LH Group ecosystem cross-sell, Central Group HomeWorks adjacent. Market structurally grows with housing cycle, renovation demand.[]
Business segments
Home improvement
Hardlines and appliances
Core home-improvement merchandise: tiles, sanitaryware, paint, tools, garden, electrical fittings, and major appliances. Contractor-serving SKUs alongside DIY homeowner range. Private-label depth growing in plumbing and paint categories.
Furniture
HomePro Living furniture
In-store furniture gallery targeting new-home buyers and renovators. Competes with IKEA, Index Living Mall, and B2S. Furniture margin contribution is above hardlines average; category mix shift is an ongoing gross-margin lever.
Services
Installation and project services
Installation services for flooring, bathroom, kitchen, and garden landscaping. Project-services attach to high-ticket renovation sales. Labour-shortage risk in sub-contractor networks affects service delivery quality and turnaround times.
Thai home-improvement retail peer comparison
Key metrics, FY2024 estimates
Central HomeWorks (Central)
Global House (GHOUSE)
Ticker
Private
FY2024 revenue
~ $579.7M
Store count
~30
Model
Upcountry contractor
Key drivers 2025-2026
Macro
Housing and renovation cycle
Thai residential completions and renovation spending are the primary revenue drivers. LH Group ecosystem cross-sell (Land and Houses, Quality Houses projects) provides a structural new-buyer pipeline into HomePro's core categories.
Margin
Private-label expansion
HomePro private-label brands now cover paint, plumbing, and electrical. Each incremental private-label category adds 3-5 gross-margin percentage points versus equivalent branded SKUs — the key margin-improvement lever through FY2026.
Digital
Omnichannel and HomePro app
HomePro app and online sales growing as a share of revenue. Click-and-collect and delivery logistics require ongoing investment. Digital channel reduces reliance on walk-in traffic and allows personalised renovation-project marketing.
Watchpoints
Housing, renovation cycle
Residential, commercial home-improvement demand.
Private-label margin
In-house brand mix drives gross margin.
Malaysia pilot expansion
Regional-expansion execution.
Do Home, Central HomeWorks competition
Specialty retail market share dynamics.
Related Market profiles
Peers, parents, partners, agencies, and other Modern Trade Retail actors.
Competitor
Do Home
Home, construction materials specialty competitor.
Open Market profile →
Competitor
Central Retail Corporation
Central HomeWorks adjacent segment.
Open Market profile →
Partner
Land and Houses
Land and Houses strategic ecosystem partner.
Open Market profile →
Sector peer
Big C Mini Thailand (BJC subsidiary)
Convenience and mini-supermarket format operated by Berli Jucker (BJC) under the Big C Mini brand; complements BJC's Big C hypermarket network.
Open Market profile →
Sources + data provenance
Every filing, filing-adjacent register, or trusted industry source cited in this profile.
Home Product Center (SET: HMPRO) FY2024 Form 56-1
| Source | Publisher | Grade | As of |
|---|---|---|---|
| Home Product Center (SET: HMPRO) FY2024 Form 56-1 | Home Product Center PCL | Primary | 2025-03-31 |
Reports featuring this profile
Thailand Modern Trade Retail Market Intelligence
Listed home-improvement specialty retailer; FY2024 revenue ~THB 70B; Land and Houses-linked.
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Sits alongside 5 other Atlas profilesThailand Security & Facility Management Market Intelligence
HomePro superstore, retail chain major security, FM service consumer.
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Sits alongside 3 other Atlas profilesThailand Ceramic & Construction Materials Market Intelligence
HomePro sells tiles, sanitaryware, construction materials; DCC, Cotto, TOTO, American Standard retail.
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Sits alongside 2 other Atlas profilesRelated Market profiles
competitor
Do Home
Listed home, construction materials specialty retailer; FY2024 revenue ~THB 30B; upcountry, rural, contractor-serving.
competitor
Central Retail Corporation
Omnichannel incumbent defending digital share against marketplace platforms.
partner
Land and Houses
Thailand's oldest listed developer (SET 1989); detached-house franchise leader; FY2024 revenue ~THB 27B; Quality Houses sister company.