HomePro (SET: HMPRO)
HomePro Public Company Limited (SET: HMPRO) is Thailand's largest home improvement retail chain, listed on the Stock Exchange of Thailand under ticker HMPRO. Operates over 90 HomePro and MegaHome stores nationally, selling building materials, home furnishings, appliances, garden products, and home decor. HomePro is part of the Land and Houses group and targets both retail consumers undertaking home improvement and professional contractors. The chain competes with DoHome, Global House, and Index Living Mall across DIY, home furnishing, and building-materials segments. HomePro's scale and brand awareness make it the dominant modern-trade home center in Thailand, with strong loyalty from urban homeowners and property developers.
Profile overview
HomePro Public Company Limited (SET: HMPRO) is Thailand's largest home improvement retail chain, listed on the Stock Exchange of Thailand under ticker HMPRO. Operates over 90 HomePro and MegaHome stores nationally, selling building materials, home furnishings, appliances, garden products, and home decor. HomePro is part of the Land and Houses group and targets both retail consumers undertaking home improvement and professional contractors. The chain competes with DoHome, Global House, and Index Living Mall across DIY, home furnishing, and building-materials segments. HomePro's scale and brand awareness make it the dominant modern-trade home center in Thailand, with strong loyalty from urban homeowners and property developers.
Business segments
HomePro
Home Improvement Retail
Over 80 HomePro stores offer building materials, tiles, sanitary ware, appliances, lighting, and home decor. Revenue approximately $1.59-65B annually. Average store size of 10,000-15,000 sqm serves both DIY consumers and professional contractors.
MegaHome
Professional Contractor Format
MegaHome is a cash-and-carry format targeting construction professionals, property developers, and bulk buyers. Approximately 10-15 stores nationally positioned near industrial and residential development corridors.
E-Commerce
Online and Omnichannel
HomePro's digital platform and same-day delivery service generated an estimated 15-20% of revenue in 2024. The omnichannel integration strategy includes BOPIS (buy online, pick up in store) and virtual design consultations.
Services
Installation and Home Services
In-home installation, renovation project management, and aftersales services extend revenue per customer transaction. Services margin is higher than pure product retail and builds customer loyalty through project completion.
Peer comparison — Thai home improvement retailers
Selected operators; indicative FY2024
Index Living Mall
Ticker
Private
Est. Stores
50+
Est. Revenue (THB B)
~20-30B
Global House
Ticker
Private
Est. Stores
50+
Est. Revenue (THB B)
~15-25B
IKEA Thailand
Ticker
Private (Inter IKEA)
Est. Stores
3
Est. Revenue (THB B)
~8-12B
Watchpoints 2025-2026
Property Cycle
Housing market correlation
HomePro revenue is correlated with new housing completions and home improvement spending. Rising interest rates and slow property market absorption in 2024-2025 weigh on renovation and furnishing demand.
Competition
IKEA and e-commerce pressure
IKEA Thailand's third store opening and the rapid growth of Lazada, Shopee, and direct-brand online channels in home furnishing are eroding HomePro's market position in mid-market home decor.
Digital
Omnichannel investment ROI
HomePro's digital transformation investment requires demonstrable same-store revenue uplift and cost efficiency to justify capex. Online penetration growth in home improvement is slower than in fashion or electronics.
Source-pack context
HomePro (SET: HMPRO) is linked to existing Insight report coverage through tracked source packs. The cited sources provide the current evidence trail for market context, regulatory exposure, operator positioning, or sector structure; exact numeric claims should still be checked against raw snapshots before being surfaced as headline metrics.[, , ]
Deep operating read
HomePro Public Company Limited (SET: HMPRO) is Thailand's largest home improvement retail chain, listed on the Stock Exchange of Thailand under ticker HMPRO. Operates over 90 HomePro and MegaHome stores nationally, selling building materials, home furnishings, appliances, garden products, and home decor. In the linked report it is framed as central-affiliated home, furniture retail. Per Customs / DITP: Thai furniture export industry ~USD 1.5-2.5B annual export FY2024 combining rattan, teak, tropical-wood, steel, plastic, upholstery furniture. Tier-1: SCG Furniture (SCG-affiliated), East Asiatic Furniture, Modernform (MODERN SET-listed), Index Living Mall (private; ~50+ branches), DOHOME (DOHOME SET-listed), Home Pro (HMPRO SET-listed Central-affiliated).[, , ]
Execution watchpoints
Per Customs / DITP: Thai furniture export industry ~USD 1.5-2.5B annual export FY2024 combining rattan, teak, tropical-wood, steel, plastic, upholstery furniture. Tier-1: SCG Furniture (SCG-affiliated), East Asiatic Furniture, Modernform (MODERN SET-listed), Index Living Mall (private; ~50+ branches), DOHOME (DOHOME SET-listed), Home Pro (HMPRO SET-listed Central-affiliated). Per Bangkok Post: extensive Thai furniture factories OEM-manufacture for IKEA, Ashley Furniture, Wayfair, Crate & Barrel, Pottery Barn, Williams Sonoma. Bangkok Yaowarat-Talad Phlu manufacturing cluster, Chiang Mai craft cluster, Sukhothai teak cluster.[, , ]
Related Market profiles
Peers, parents, partners, agencies, and other Modern Trade Retail actors.
Competitor
Home Product Center (HomePro)
Listed home-improvement specialty retailer; FY2024 revenue ~ $2.03B; Land and Houses-linked.
Open Market profile →
Competitor
Do Home
Listed home, construction materials specialty retailer; FY2024 revenue ~ $869.6M; upcountry, rural, contractor-serving.
Open Market profile →
Competitor
FamilyMart Thailand (Central Group JV)
Thai convenience store chain operating under the FamilyMart brand; joint venture between Central Group and Japan's FamilyMart Co., operating over 1,000 stores.
Open Market profile →
Sector peer
Big C Mini Thailand (BJC subsidiary)
Convenience and mini-supermarket format operated by Berli Jucker (BJC) under the Big C Mini brand; complements BJC's Big C hypermarket network.
Open Market profile →
Reports featuring this profile
Related Market profiles
competitor
Home Product Center (HomePro)
Listed home-improvement specialty retailer; FY2024 revenue ~THB 70B; Land and Houses-linked.
competitor
Do Home
Listed home, construction materials specialty retailer; FY2024 revenue ~THB 30B; upcountry, rural, contractor-serving.
competitor
FamilyMart Thailand (Central Group JV)
Thai convenience store chain operating under the FamilyMart brand; joint venture between Central Group and Japan's FamilyMart Co., operating over 1,000 stores.