Reference
·Primary source
King Power Leicester City kit extension value (2025-2030)
USD 120M / 5 years
King Power signed a USD 120 million five-year extension of the Leicester City kit sponsorship deal in Q3 2025, announced by SportsPro Media in August 2025. The extension is the foundational outbound-Thai-corporate sponsorship pricing anchor for the 2025-2030 cycle and reaffirms King Power's strategic-equity commitment to Leicester through the next Premier League broadcast-rights cycle. The deal averages USD 24 million per year, escalating with broadcast cycle.
Figure in context
King Power signed a USD 120 million five-year extension of the Leicester City kit sponsorship deal in Q3 2025, announced by SportsPro Media in August 2025. The extension is the foundational outbound-Thai-corporate sponsorship pricing anchor for the 2025-2030 cycle and reaffirms King Power's strategic-equity commitment to Leicester through the next Premier League broadcast-rights cycle. The deal averages USD 24 million per year, escalating with broadcast cycle.
King Power signed a USD 120 million five-year extension of the Leicester City kit sponsorship deal in Q3 2025, announced by SportsPro Media in August 2025. The extension is the foundational outbound-Thai-corporate sponsorship pricing anchor for the 2025-2030 cycle and reaffirms King Power's strategic-equity commitment to Leicester through the next Premier League broadcast-rights cycle. The deal averages USD 24 million per year, escalating with broadcast cycle.
Time scope
2025-2030
Source basis
Primary source
Interpretation notes
What this tells you
King Power signed a USD 120 million five-year extension of the Leicester City kit sponsorship deal in Q3 2025, announced by SportsPro Media in August 2025. The extension is the foundational outbound-Thai-corporate sponsorship pricing anchor for the 2025-2030 cycle and reaffirms King Power's strategic-equity commitment to Leicester through the next Premier League broadcast-rights cycle. The deal averages USD 24 million per year, escalating with broadcast cycle.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thai sports-sponsorship and brand-activation market (2027F)
Nielsen Sports Fan Insights Asia, King Power Leicester extension, ThaiBev
Thai sports-sponsorship and brand-activation market baseline (2024)
SET factsheets, Nielsen Sports, sponsor 56-1 One Reports
Property-mix share of Thai sports-sponsorship spend (2027E)
Insight derivation from sponsor 56-1 disclosures, Nielsen Sports fan-affinity, property valuation benchmarks
Top-10 sponsor share of Thai sports-sponsorship spend (2027E)
Insight derivation from SET filings, King Power Leicester disclosure, property co-brand releases
TAT Sports Tourism Strategy 2025-2027 state co-investment
Tourism Authority of Thailand, TAT Newsroom, BOI Section 8 guidelines
RoV Pro League Thailand title-sponsor value per cycle
Garena Thailand, Moonton Games, RoV Pro League and MPL Thailand sponsor releases
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.