Reference
·Supporting source
Top-10 sponsor share of Thai sports-sponsorship spend (2027E)
~81%
Singha (Boon Rawd), Chang (ThaiBev), King Power Group, Krungthai Bank, KASIKORN, SCB X, True Corporation, AIS, Bangkok Bank and Birra Asahi together hold roughly 81% of the credentialed Thai sports-sponsorship spend on Insight's 2027 base case. Mid-tier QSR, retail, auto and FMCG brands carry the remaining 19% across fan-zone slots, regional broadcast and esports secondary inventory with no single share above 1-2%.
Figure in context
Singha (Boon Rawd), Chang (ThaiBev), King Power Group, Krungthai Bank, KASIKORN, SCB X, True Corporation, AIS, Bangkok Bank and Birra Asahi together hold roughly 81% of the credentialed Thai sports-sponsorship spend on Insight's 2027 base case. Mid-tier QSR, retail, auto and FMCG brands carry the remaining 19% across fan-zone slots, regional broadcast and esports secondary inventory with no single share above 1-2%.
Singha (Boon Rawd), Chang (ThaiBev), King Power Group, Krungthai Bank, KASIKORN, SCB X, True Corporation, AIS, Bangkok Bank and Birra Asahi together hold roughly 81% of the credentialed Thai sports-sponsorship spend on Insight's 2027 base case. Mid-tier QSR, retail, auto and FMCG brands carry the remaining 19% across fan-zone slots, regional broadcast and esports secondary inventory with no single share above 1-2%.
Time scope
2027E
Source basis
Supporting source
Interpretation notes
What this tells you
Singha (Boon Rawd), Chang (ThaiBev), King Power Group, Krungthai Bank, KASIKORN, SCB X, True Corporation, AIS, Bangkok Bank and Birra Asahi together hold roughly 81% of the credentialed Thai sports-sponsorship spend on Insight's 2027 base case. Mid-tier QSR, retail, auto and FMCG brands carry the remaining 19% across fan-zone slots, regional broadcast and esports secondary inventory with no single share above 1-2%.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thai sports-sponsorship and brand-activation market (2027F)
Nielsen Sports Fan Insights Asia, King Power Leicester extension, ThaiBev
Thai sports-sponsorship and brand-activation market baseline (2024)
SET factsheets, Nielsen Sports, sponsor 56-1 One Reports
King Power Leicester City kit extension value (2025-2030)
SportsPro Media, King Power Holding 56-1 One Report
Property-mix share of Thai sports-sponsorship spend (2027E)
Insight derivation from sponsor 56-1 disclosures, Nielsen Sports fan-affinity, property valuation benchmarks
TAT Sports Tourism Strategy 2025-2027 state co-investment
Tourism Authority of Thailand, TAT Newsroom, BOI Section 8 guidelines
RoV Pro League Thailand title-sponsor value per cycle
Garena Thailand, Moonton Games, RoV Pro League and MPL Thailand sponsor releases
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.