Reference
·Supporting source
Thai sports-sponsorship and brand-activation market baseline (2024)
~USD 220-340M
The 2024 Thai sports-sponsorship and brand-activation market is estimated at USD 220-340 million, comprising Singha and Chang European football kit and training-kit deals, ThaiBev and Birra Asahi Formula 1 trackside, Thai-bank corporate-hospitality on Premier League and Champions League, AIS and True esports title sponsorship, Muay Thai and Thai-League legacy property, and mall fan-zone activation. Insight triangulates the range from sponsor 56-1 SET filings, Nielsen Sports Fan Insights Asia and property valuation benchmarks.
Figure in context
The 2024 Thai sports-sponsorship and brand-activation market is estimated at USD 220-340 million, comprising Singha and Chang European football kit and training-kit deals, ThaiBev and Birra Asahi Formula 1 trackside, Thai-bank corporate-hospitality on Premier League and Champions League, AIS and True esports title sponsorship, Muay Thai and Thai-League legacy property, and mall fan-zone activation. Insight triangulates the range from sponsor 56-1 SET filings, Nielsen Sports Fan Insights Asia and property valuation benchmarks.
The 2024 Thai sports-sponsorship and brand-activation market is estimated at USD 220-340 million, comprising Singha and Chang European football kit and training-kit deals, ThaiBev and Birra Asahi Formula 1 trackside, Thai-bank corporate-hospitality on Premier League and Champions League, AIS and True esports title sponsorship, Muay Thai and Thai-League legacy property, and mall fan-zone activation. Insight triangulates the range from sponsor 56-1 SET filings, Nielsen Sports Fan Insights Asia and property valuation benchmarks.
Time scope
FY2024
Source basis
Supporting source
Interpretation notes
What this tells you
The 2024 Thai sports-sponsorship and brand-activation market is estimated at USD 220-340 million, comprising Singha and Chang European football kit and training-kit deals, ThaiBev and Birra Asahi Formula 1 trackside, Thai-bank corporate-hospitality on Premier League and Champions League, AIS and True esports title sponsorship, Muay Thai and Thai-League legacy property, and mall fan-zone activation. Insight triangulates the range from sponsor 56-1 SET filings, Nielsen Sports Fan Insights Asia and property valuation benchmarks.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thai sports-sponsorship and brand-activation market (2027F)
Nielsen Sports Fan Insights Asia, King Power Leicester extension, ThaiBev
King Power Leicester City kit extension value (2025-2030)
SportsPro Media, King Power Holding 56-1 One Report
Property-mix share of Thai sports-sponsorship spend (2027E)
Insight derivation from sponsor 56-1 disclosures, Nielsen Sports fan-affinity, property valuation benchmarks
Top-10 sponsor share of Thai sports-sponsorship spend (2027E)
Insight derivation from SET filings, King Power Leicester disclosure, property co-brand releases
TAT Sports Tourism Strategy 2025-2027 state co-investment
Tourism Authority of Thailand, TAT Newsroom, BOI Section 8 guidelines
RoV Pro League Thailand title-sponsor value per cycle
Garena Thailand, Moonton Games, RoV Pro League and MPL Thailand sponsor releases
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.