Reference
·Supporting source
Thai sports-sponsorship and brand-activation market (2027F)
~USD 0.6-1.1B
Insight estimates the Thai sports-sponsorship and brand-activation market reaches USD 0.6-1.1 billion in 2027, up from USD 220-340 million in 2024. The base-case midpoint of USD 820 million is anchored on King Power's USD 120 million five-year Leicester City kit extension, Premier League academy footprint expansion via Manchester United Thailand and Liverpool International Academy Bangkok, Real Madrid Foundation Thailand activation, the TrueVisions and AIS Play broadcast-rights auction, BOI Section 8 sports-tourism incentives, and TAT state co-investment of USD 60-90 million.
Figure in context
Insight estimates the Thai sports-sponsorship and brand-activation market reaches USD 0.6-1.1 billion in 2027, up from USD 220-340 million in 2024. The base-case midpoint of USD 820 million is anchored on King Power's USD 120 million five-year Leicester City kit extension, Premier League academy footprint expansion via Manchester United Thailand and Liverpool International Academy Bangkok, Real Madrid Foundation Thailand activation, the TrueVisions and AIS Play broadcast-rights auction, BOI Section 8 sports-tourism incentives, and TAT state co-investment of USD 60-90 million.
Insight estimates the Thai sports-sponsorship and brand-activation market reaches USD 0.6-1.1 billion in 2027, up from USD 220-340 million in 2024. The base-case midpoint of USD 820 million is anchored on King Power's USD 120 million five-year Leicester City kit extension, Premier League academy footprint expansion via Manchester United Thailand and Liverpool International Academy Bangkok, Real Madrid Foundation Thailand activation, the TrueVisions and AIS Play broadcast-rights auction, BOI Section 8 sports-tourism incentives, and TAT state co-investment of USD 60-90 million.
Time scope
2027F
Source basis
Supporting source
Interpretation notes
What this tells you
Insight estimates the Thai sports-sponsorship and brand-activation market reaches USD 0.6-1.1 billion in 2027, up from USD 220-340 million in 2024. The base-case midpoint of USD 820 million is anchored on King Power's USD 120 million five-year Leicester City kit extension, Premier League academy footprint expansion via Manchester United Thailand and Liverpool International Academy Bangkok, Real Madrid Foundation Thailand activation, the TrueVisions and AIS Play broadcast-rights auction, BOI Section 8 sports-tourism incentives, and TAT state co-investment of USD 60-90 million.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thai sports-sponsorship and brand-activation market baseline (2024)
SET factsheets, Nielsen Sports, sponsor 56-1 One Reports
King Power Leicester City kit extension value (2025-2030)
SportsPro Media, King Power Holding 56-1 One Report
Property-mix share of Thai sports-sponsorship spend (2027E)
Insight derivation from sponsor 56-1 disclosures, Nielsen Sports fan-affinity, property valuation benchmarks
Top-10 sponsor share of Thai sports-sponsorship spend (2027E)
Insight derivation from SET filings, King Power Leicester disclosure, property co-brand releases
TAT Sports Tourism Strategy 2025-2027 state co-investment
Tourism Authority of Thailand, TAT Newsroom, BOI Section 8 guidelines
RoV Pro League Thailand title-sponsor value per cycle
Garena Thailand, Moonton Games, RoV Pro League and MPL Thailand sponsor releases
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.