Reference
·Supporting source
Property-mix share of Thai sports-sponsorship spend (2027E)
Premier League ~34%, F1 ~16%, Muay/Thai-League ~15%, La Liga and UEFA ~14%
On Insight's 2027 base case, Premier League properties (kit, jersey-back, training-kit, academy) capture roughly 34% of credentialed Thai sports-sponsorship spend, Formula 1 trackside and event-team 16%, Muay Thai and Thai-League domestic legacy 15%, La Liga and UEFA exhibitions including Real Madrid Foundation Thailand 14%, esports tournament sponsorship 13%, and NBA, UFC and global-touring exhibitions 8%. The mix marks a decisive shift from Muay Thai and Thai-League dominance in the early 2020s.
Figure in context
On Insight's 2027 base case, Premier League properties (kit, jersey-back, training-kit, academy) capture roughly 34% of credentialed Thai sports-sponsorship spend, Formula 1 trackside and event-team 16%, Muay Thai and Thai-League domestic legacy 15%, La Liga and UEFA exhibitions including Real Madrid Foundation Thailand 14%, esports tournament sponsorship 13%, and NBA, UFC and global-touring exhibitions 8%. The mix marks a decisive shift from Muay Thai and Thai-League dominance in the early 2020s.
On Insight's 2027 base case, Premier League properties (kit, jersey-back, training-kit, academy) capture roughly 34% of credentialed Thai sports-sponsorship spend, Formula 1 trackside and event-team 16%, Muay Thai and Thai-League domestic legacy 15%, La Liga and UEFA exhibitions including Real Madrid Foundation Thailand 14%, esports tournament sponsorship 13%, and NBA, UFC and global-touring exhibitions 8%. The mix marks a decisive shift from Muay Thai and Thai-League dominance in the early 2020s.
Time scope
2027E
Source basis
Supporting source
Interpretation notes
What this tells you
On Insight's 2027 base case, Premier League properties (kit, jersey-back, training-kit, academy) capture roughly 34% of credentialed Thai sports-sponsorship spend, Formula 1 trackside and event-team 16%, Muay Thai and Thai-League domestic legacy 15%, La Liga and UEFA exhibitions including Real Madrid Foundation Thailand 14%, esports tournament sponsorship 13%, and NBA, UFC and global-touring exhibitions 8%. The mix marks a decisive shift from Muay Thai and Thai-League dominance in the early 2020s.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thai sports-sponsorship and brand-activation market (2027F)
Nielsen Sports Fan Insights Asia, King Power Leicester extension, ThaiBev
Thai sports-sponsorship and brand-activation market baseline (2024)
SET factsheets, Nielsen Sports, sponsor 56-1 One Reports
King Power Leicester City kit extension value (2025-2030)
SportsPro Media, King Power Holding 56-1 One Report
Top-10 sponsor share of Thai sports-sponsorship spend (2027E)
Insight derivation from SET filings, King Power Leicester disclosure, property co-brand releases
TAT Sports Tourism Strategy 2025-2027 state co-investment
Tourism Authority of Thailand, TAT Newsroom, BOI Section 8 guidelines
RoV Pro League Thailand title-sponsor value per cycle
Garena Thailand, Moonton Games, RoV Pro League and MPL Thailand sponsor releases
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.