Reference
·Supporting source
Thailand Alcohol-Free Beer Shelf Share Target
~2.5-3.2% of beer shelf by 2027 (vs <1% in 2024)
The IWSR Thailand alcohol-free beer 2025 outlook places the alcohol-free beer category at sub-1 percent of beer shelf in 2024 and on track to 2.5 to 3.2 percent by 2027. Boon Rawd Brewery (Singha Zero, launched March 2026) targets 1.2 percent of total beer-shelf share by end-2027; ThaiBev (Chang Beer Cheers Zero portfolio including Lemon variant) targets 1.3 percent; Carlsberg Thailand (Carlsberg 0.0, launched February 2026) plus Heineken 0.0 split the remainder. The Excise Department sin-tax pivot effective April 2027 (alcohol up 6 percent, sugar-sweetened beverage Tier 5) flattens the retail-shelf price gap between alcohol and alcohol-free premium SKUs by approximately 8 to 12 percent, accelerating substitution at premium HoReCa and modern trade.
Figure in context
The IWSR Thailand alcohol-free beer 2025 outlook places the alcohol-free beer category at sub-1 percent of beer shelf in 2024 and on track to 2.5 to 3.2 percent by 2027. Boon Rawd Brewery (Singha Zero, launched March 2026) targets 1.2 percent of total beer-shelf share by end-2027; ThaiBev (Chang Beer Cheers Zero portfolio including Lemon variant) targets 1.3 percent; Carlsberg Thailand (Carlsberg 0.0, launched February 2026) plus Heineken 0.0 split the remainder. The Excise Department sin-tax pivot effective April 2027 (alcohol up 6 percent, sugar-sweetened beverage Tier 5) flattens the retail-shelf price gap between alcohol and alcohol-free premium SKUs by approximately 8 to 12 percent, accelerating substitution at premium HoReCa and modern trade.
The IWSR Thailand alcohol-free beer 2025 outlook places the alcohol-free beer category at sub-1 percent of beer shelf in 2024 and on track to 2.5 to 3.2 percent by 2027. Boon Rawd Brewery (Singha Zero, launched March 2026) targets 1.2 percent of total beer-shelf share by end-2027; ThaiBev (Chang Beer Cheers Zero portfolio including Lemon variant) targets 1.3 percent; Carlsberg Thailand (Carlsberg 0.0, launched February 2026) plus Heineken 0.0 split the remainder. The Excise Department sin-tax pivot effective April 2027 (alcohol up 6 percent, sugar-sweetened beverage Tier 5) flattens the retail-shelf price gap between alcohol and alcohol-free premium SKUs by approximately 8 to 12 percent, accelerating substitution at premium HoReCa and modern trade.
Time scope
2027 forecast vs 2024 baseline
Source basis
Supporting source
Interpretation notes
What this tells you
The IWSR Thailand alcohol-free beer 2025 outlook places the alcohol-free beer category at sub-1 percent of beer shelf in 2024 and on track to 2.5 to 3.2 percent by 2027. Boon Rawd Brewery (Singha Zero, launched March 2026) targets 1.2 percent of total beer-shelf share by end-2027; ThaiBev (Chang Beer Cheers Zero portfolio including Lemon variant) targets 1.3 percent; Carlsberg Thailand (Carlsberg 0.0, launched February 2026) plus Heineken 0.0 split the remainder. The Excise Department sin-tax pivot effective April 2027 (alcohol up 6 percent, sugar-sweetened beverage Tier 5) flattens the retail-shelf price gap between alcohol and alcohol-free premium SKUs by approximately 8 to 12 percent, accelerating substitution at premium HoReCa and modern trade.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Non-Alcoholic and Functional Beverage Market Size
Insight derivation from Euromonitor Thailand soft-drinks 2025, IWSR Thailand alcohol-free beer 2025, SET factsheets, ICHI, OISHI), Kasikorn Research Center 2025, Cube Asia ecommerce tracker 2026
Thai Gen Z 18-24 Alcohol Abstainer Rate
National Statistical Office Survey of Alcohol and Tobacco Smoking Behaviour 2024, Ministry of Public Health NCD Report 2024
Thailand Functional Beverage Compound Annual Growth Rate
Euromonitor Thailand soft-drinks 2025, Kasikorn Research Center 2025, Cube Asia and NielsenIQ ecommerce tracker 2026, SET factsheets, ICHI, OISHI)
Thailand Sugar-Sweetened Beverage Tier 5 Excise (Effective April 2027)
Excise Department of Thailand sin-tax schedule adjustment notification December 2025, Ministry of Finance
Bangkok HoReCa Mocktail Revenue Share at Top-Tier Cocktail Bars
Asia 50 Best Bars Bangkok mocktail feature April 2026, Lyre's Thailand distribution March 2026, Seedlip Thailand on-trade rollout 2026, Heineken 0.0 Thailand on-trade 2026
Thai Diabetes and Adult-Overweight Public-Health Driver
Ministry of Public Health Non-Communicable Disease Annual Report 2024, Thaincd.com Department of Disease Control
Report context
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