Reference
·Primary source
Thai Diabetes and Adult-Overweight Public-Health Driver
~3.2M diagnosed diabetics, 40.7% adult overweight (2024)
The Ministry of Public Health Non-Communicable Disease Annual Report 2024 estimates roughly 3.2 million diagnosed diabetics in Thailand (with another 2 to 4 million undiagnosed) and an adult-overweight share of 40.7 percent. The same report identifies sugar-sweetened beverage consumption as the third-largest modifiable driver of incident type-2 diabetes after dietary carbohydrate load and physical inactivity. This is the primary public-health lever behind the Excise Department sugar-sweetened beverage Tier 5 introduction and the Thai FDA Functional Beverage Health Claim framework. Insurance and corporate-wellness pressure (Allianz Ayudhya, AIA Thailand) reinforces consumer substitution into low-sugar functional SKUs.
Figure in context
The Ministry of Public Health Non-Communicable Disease Annual Report 2024 estimates roughly 3.2 million diagnosed diabetics in Thailand (with another 2 to 4 million undiagnosed) and an adult-overweight share of 40.7 percent. The same report identifies sugar-sweetened beverage consumption as the third-largest modifiable driver of incident type-2 diabetes after dietary carbohydrate load and physical inactivity. This is the primary public-health lever behind the Excise Department sugar-sweetened beverage Tier 5 introduction and the Thai FDA Functional Beverage Health Claim framework. Insurance and corporate-wellness pressure (Allianz Ayudhya, AIA Thailand) reinforces consumer substitution into low-sugar functional SKUs.
The Ministry of Public Health Non-Communicable Disease Annual Report 2024 estimates roughly 3.2 million diagnosed diabetics in Thailand (with another 2 to 4 million undiagnosed) and an adult-overweight share of 40.7 percent. The same report identifies sugar-sweetened beverage consumption as the third-largest modifiable driver of incident type-2 diabetes after dietary carbohydrate load and physical inactivity. This is the primary public-health lever behind the Excise Department sugar-sweetened beverage Tier 5 introduction and the Thai FDA Functional Beverage Health Claim framework. Insurance and corporate-wellness pressure (Allianz Ayudhya, AIA Thailand) reinforces consumer substitution into low-sugar functional SKUs.
Time scope
FY2024 baseline
Source basis
Primary source
Interpretation notes
What this tells you
The Ministry of Public Health Non-Communicable Disease Annual Report 2024 estimates roughly 3.2 million diagnosed diabetics in Thailand (with another 2 to 4 million undiagnosed) and an adult-overweight share of 40.7 percent. The same report identifies sugar-sweetened beverage consumption as the third-largest modifiable driver of incident type-2 diabetes after dietary carbohydrate load and physical inactivity. This is the primary public-health lever behind the Excise Department sugar-sweetened beverage Tier 5 introduction and the Thai FDA Functional Beverage Health Claim framework. Insurance and corporate-wellness pressure (Allianz Ayudhya, AIA Thailand) reinforces consumer substitution into low-sugar functional SKUs.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Non-Alcoholic and Functional Beverage Market Size
Insight derivation from Euromonitor Thailand soft-drinks 2025, IWSR Thailand alcohol-free beer 2025, SET factsheets, ICHI, OISHI), Kasikorn Research Center 2025, Cube Asia ecommerce tracker 2026
Thai Gen Z 18-24 Alcohol Abstainer Rate
National Statistical Office Survey of Alcohol and Tobacco Smoking Behaviour 2024, Ministry of Public Health NCD Report 2024
Thailand Alcohol-Free Beer Shelf Share Target
IWSR Thailand alcohol-free beer outlook 2025, Boon Rawd Brewery Singha Zero launch March 2026, Thai Beverage PLC FY2024 annual report, Carlsberg Thailand 0.0 launch February 2026, Heineken Thailand on-trade distribution 2026
Thailand Functional Beverage Compound Annual Growth Rate
Euromonitor Thailand soft-drinks 2025, Kasikorn Research Center 2025, Cube Asia and NielsenIQ ecommerce tracker 2026, SET factsheets, ICHI, OISHI)
Thailand Sugar-Sweetened Beverage Tier 5 Excise (Effective April 2027)
Excise Department of Thailand sin-tax schedule adjustment notification December 2025, Ministry of Finance
Bangkok HoReCa Mocktail Revenue Share at Top-Tier Cocktail Bars
Asia 50 Best Bars Bangkok mocktail feature April 2026, Lyre's Thailand distribution March 2026, Seedlip Thailand on-trade rollout 2026, Heineken 0.0 Thailand on-trade 2026
Report context
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Profiles covered in the report that cite this number.