Reference
·Supporting source
Thailand Functional Beverage Compound Annual Growth Rate
~35-50% CAGR 2024 to 2027
Euromonitor Thailand soft-drinks 2025 and Kasikorn Research Center industry notes both place the functional beverage segment (kombucha, adaptogen, nootropic, collagen, sugar-reduced) at 35 to 50 percent compound annual growth rate through 2024 to 2027. The category is led by Sappe (SET:SAPPE) Beauti Drink and Preserve, CP Group Mansome Korean-style functional, Ichitan (SET:ICHI) and Oishi (SET:OISHI) sugar-free tea variants, and craft kombucha brands (Wonder Drink, BUR, KomBoocha). Lazada and Shopee Premium plus TikTok Shop functional-beverage gross merchandise value is growing 65 to 80 percent year-on-year through Q1 2026 per Cube Asia and NielsenIQ tracking. Sugar-sweetened beverage volume is declining 4 to 6 percent per year over the same window.
Figure in context
Euromonitor Thailand soft-drinks 2025 and Kasikorn Research Center industry notes both place the functional beverage segment (kombucha, adaptogen, nootropic, collagen, sugar-reduced) at 35 to 50 percent compound annual growth rate through 2024 to 2027. The category is led by Sappe (SET:SAPPE) Beauti Drink and Preserve, CP Group Mansome Korean-style functional, Ichitan (SET:ICHI) and Oishi (SET:OISHI) sugar-free tea variants, and craft kombucha brands (Wonder Drink, BUR, KomBoocha). Lazada and Shopee Premium plus TikTok Shop functional-beverage gross merchandise value is growing 65 to 80 percent year-on-year through Q1 2026 per Cube Asia and NielsenIQ tracking. Sugar-sweetened beverage volume is declining 4 to 6 percent per year over the same window.
Euromonitor Thailand soft-drinks 2025 and Kasikorn Research Center industry notes both place the functional beverage segment (kombucha, adaptogen, nootropic, collagen, sugar-reduced) at 35 to 50 percent compound annual growth rate through 2024 to 2027. The category is led by Sappe (SET:SAPPE) Beauti Drink and Preserve, CP Group Mansome Korean-style functional, Ichitan (SET:ICHI) and Oishi (SET:OISHI) sugar-free tea variants, and craft kombucha brands (Wonder Drink, BUR, KomBoocha). Lazada and Shopee Premium plus TikTok Shop functional-beverage gross merchandise value is growing 65 to 80 percent year-on-year through Q1 2026 per Cube Asia and NielsenIQ tracking. Sugar-sweetened beverage volume is declining 4 to 6 percent per year over the same window.
Time scope
2024 to 2027 CAGR
Source basis
Supporting source
Interpretation notes
What this tells you
Euromonitor Thailand soft-drinks 2025 and Kasikorn Research Center industry notes both place the functional beverage segment (kombucha, adaptogen, nootropic, collagen, sugar-reduced) at 35 to 50 percent compound annual growth rate through 2024 to 2027. The category is led by Sappe (SET:SAPPE) Beauti Drink and Preserve, CP Group Mansome Korean-style functional, Ichitan (SET:ICHI) and Oishi (SET:OISHI) sugar-free tea variants, and craft kombucha brands (Wonder Drink, BUR, KomBoocha). Lazada and Shopee Premium plus TikTok Shop functional-beverage gross merchandise value is growing 65 to 80 percent year-on-year through Q1 2026 per Cube Asia and NielsenIQ tracking. Sugar-sweetened beverage volume is declining 4 to 6 percent per year over the same window.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Non-Alcoholic and Functional Beverage Market Size
Insight derivation from Euromonitor Thailand soft-drinks 2025, IWSR Thailand alcohol-free beer 2025, SET factsheets, ICHI, OISHI), Kasikorn Research Center 2025, Cube Asia ecommerce tracker 2026
Thai Gen Z 18-24 Alcohol Abstainer Rate
National Statistical Office Survey of Alcohol and Tobacco Smoking Behaviour 2024, Ministry of Public Health NCD Report 2024
Thailand Alcohol-Free Beer Shelf Share Target
IWSR Thailand alcohol-free beer outlook 2025, Boon Rawd Brewery Singha Zero launch March 2026, Thai Beverage PLC FY2024 annual report, Carlsberg Thailand 0.0 launch February 2026, Heineken Thailand on-trade distribution 2026
Thailand Sugar-Sweetened Beverage Tier 5 Excise (Effective April 2027)
Excise Department of Thailand sin-tax schedule adjustment notification December 2025, Ministry of Finance
Bangkok HoReCa Mocktail Revenue Share at Top-Tier Cocktail Bars
Asia 50 Best Bars Bangkok mocktail feature April 2026, Lyre's Thailand distribution March 2026, Seedlip Thailand on-trade rollout 2026, Heineken 0.0 Thailand on-trade 2026
Thai Diabetes and Adult-Overweight Public-Health Driver
Ministry of Public Health Non-Communicable Disease Annual Report 2024, Thaincd.com Department of Disease Control
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.