Reference
·Supporting source
Thailand Non-Alcoholic and Functional Beverage Market Size
THB 28-44B by 2027 (vs THB 14-19B in 2024)
Insight derivation triangulating Euromonitor Thailand soft-drinks 2025, IWSR Thailand alcohol-free beer outlook, Sappe and Ichitan SET factsheet revenue ramps, Kasikorn Research Center industry notes and Cube Asia ecommerce GMV tracking places the Thai non-alcoholic and functional beverage market at THB 28 to 44 billion in 2027, up from a 2024 base of THB 14 to 19 billion. The bottom-up build comprises alcohol-free beer (THB 4 to 7 billion), non-alcoholic spirits and ready-to-drink mocktails (THB 3 to 5 billion), kombucha and fermented functional (THB 4 to 6 billion), adaptogen and nootropic functional (THB 5 to 8 billion) and sugar-reduced functional juice and tonic (THB 12 to 18 billion). Roughly 60 percent of the 2027 figure flows through Boon Rawd (Singha), ThaiBev, Sappe (SET:SAPPE) and CP Group (Mansome); the remainder is a long tail of direct-to-consumer craft brands.
Figure in context
Insight derivation triangulating Euromonitor Thailand soft-drinks 2025, IWSR Thailand alcohol-free beer outlook, Sappe and Ichitan SET factsheet revenue ramps, Kasikorn Research Center industry notes and Cube Asia ecommerce GMV tracking places the Thai non-alcoholic and functional beverage market at THB 28 to 44 billion in 2027, up from a 2024 base of THB 14 to 19 billion. The bottom-up build comprises alcohol-free beer (THB 4 to 7 billion), non-alcoholic spirits and ready-to-drink mocktails (THB 3 to 5 billion), kombucha and fermented functional (THB 4 to 6 billion), adaptogen and nootropic functional (THB 5 to 8 billion) and sugar-reduced functional juice and tonic (THB 12 to 18 billion). Roughly 60 percent of the 2027 figure flows through Boon Rawd (Singha), ThaiBev, Sappe (SET:SAPPE) and CP Group (Mansome); the remainder is a long tail of direct-to-consumer craft brands.
Insight derivation triangulating Euromonitor Thailand soft-drinks 2025, IWSR Thailand alcohol-free beer outlook, Sappe and Ichitan SET factsheet revenue ramps, Kasikorn Research Center industry notes and Cube Asia ecommerce GMV tracking places the Thai non-alcoholic and functional beverage market at THB 28 to 44 billion in 2027, up from a 2024 base of THB 14 to 19 billion. The bottom-up build comprises alcohol-free beer (THB 4 to 7 billion), non-alcoholic spirits and ready-to-drink mocktails (THB 3 to 5 billion), kombucha and fermented functional (THB 4 to 6 billion), adaptogen and nootropic functional (THB 5 to 8 billion) and sugar-reduced functional juice and tonic (THB 12 to 18 billion). Roughly 60 percent of the 2027 figure flows through Boon Rawd (Singha), ThaiBev, Sappe (SET:SAPPE) and CP Group (Mansome); the remainder is a long tail of direct-to-consumer craft brands.
Time scope
2027 forecast vs 2024 baseline
Source basis
Supporting source
Interpretation notes
What this tells you
Insight derivation triangulating Euromonitor Thailand soft-drinks 2025, IWSR Thailand alcohol-free beer outlook, Sappe and Ichitan SET factsheet revenue ramps, Kasikorn Research Center industry notes and Cube Asia ecommerce GMV tracking places the Thai non-alcoholic and functional beverage market at THB 28 to 44 billion in 2027, up from a 2024 base of THB 14 to 19 billion. The bottom-up build comprises alcohol-free beer (THB 4 to 7 billion), non-alcoholic spirits and ready-to-drink mocktails (THB 3 to 5 billion), kombucha and fermented functional (THB 4 to 6 billion), adaptogen and nootropic functional (THB 5 to 8 billion) and sugar-reduced functional juice and tonic (THB 12 to 18 billion). Roughly 60 percent of the 2027 figure flows through Boon Rawd (Singha), ThaiBev, Sappe (SET:SAPPE) and CP Group (Mansome); the remainder is a long tail of direct-to-consumer craft brands.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thai Gen Z 18-24 Alcohol Abstainer Rate
National Statistical Office Survey of Alcohol and Tobacco Smoking Behaviour 2024, Ministry of Public Health NCD Report 2024
Thailand Alcohol-Free Beer Shelf Share Target
IWSR Thailand alcohol-free beer outlook 2025, Boon Rawd Brewery Singha Zero launch March 2026, Thai Beverage PLC FY2024 annual report, Carlsberg Thailand 0.0 launch February 2026, Heineken Thailand on-trade distribution 2026
Thailand Functional Beverage Compound Annual Growth Rate
Euromonitor Thailand soft-drinks 2025, Kasikorn Research Center 2025, Cube Asia and NielsenIQ ecommerce tracker 2026, SET factsheets, ICHI, OISHI)
Thailand Sugar-Sweetened Beverage Tier 5 Excise (Effective April 2027)
Excise Department of Thailand sin-tax schedule adjustment notification December 2025, Ministry of Finance
Bangkok HoReCa Mocktail Revenue Share at Top-Tier Cocktail Bars
Asia 50 Best Bars Bangkok mocktail feature April 2026, Lyre's Thailand distribution March 2026, Seedlip Thailand on-trade rollout 2026, Heineken 0.0 Thailand on-trade 2026
Thai Diabetes and Adult-Overweight Public-Health Driver
Ministry of Public Health Non-Communicable Disease Annual Report 2024, Thaincd.com Department of Disease Control
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.