Reference
·Supporting source
Bangkok HoReCa Mocktail Revenue Share at Top-Tier Cocktail Bars
~30-40% of cocktail revenue by 2027 (vs 12-18% in 2024)
Asia 50 Best Bars April 2026 feature on Bangkok cocktail bar mocktail adoption tracks mocktail revenue share at top-tier venues (Tropic City, Backstage Cocktail Bar, Vesper, BKK Social Club, Penicillin Bangkok) at 28 to 35 percent of cocktail revenue in early 2026 and on track to 30 to 40 percent by 2027, up from 12 to 18 percent in 2024. Premium mocktail list prices run THB 280 to THB 420 per glass, versus THB 380 to THB 550 for alcoholic cocktails, with gross margins typically 5 to 8 percentage points higher on the mocktail line. The driver mix runs across designated-driver demand, Gen Z and Millennial sober-curious patrons and Lyre's, Seedlip and Heineken 0.0 premium on-trade distribution unlocking quality of mocktail builds.
Figure in context
Asia 50 Best Bars April 2026 feature on Bangkok cocktail bar mocktail adoption tracks mocktail revenue share at top-tier venues (Tropic City, Backstage Cocktail Bar, Vesper, BKK Social Club, Penicillin Bangkok) at 28 to 35 percent of cocktail revenue in early 2026 and on track to 30 to 40 percent by 2027, up from 12 to 18 percent in 2024. Premium mocktail list prices run THB 280 to THB 420 per glass, versus THB 380 to THB 550 for alcoholic cocktails, with gross margins typically 5 to 8 percentage points higher on the mocktail line. The driver mix runs across designated-driver demand, Gen Z and Millennial sober-curious patrons and Lyre's, Seedlip and Heineken 0.0 premium on-trade distribution unlocking quality of mocktail builds.
Asia 50 Best Bars April 2026 feature on Bangkok cocktail bar mocktail adoption tracks mocktail revenue share at top-tier venues (Tropic City, Backstage Cocktail Bar, Vesper, BKK Social Club, Penicillin Bangkok) at 28 to 35 percent of cocktail revenue in early 2026 and on track to 30 to 40 percent by 2027, up from 12 to 18 percent in 2024. Premium mocktail list prices run THB 280 to THB 420 per glass, versus THB 380 to THB 550 for alcoholic cocktails, with gross margins typically 5 to 8 percentage points higher on the mocktail line. The driver mix runs across designated-driver demand, Gen Z and Millennial sober-curious patrons and Lyre's, Seedlip and Heineken 0.0 premium on-trade distribution unlocking quality of mocktail builds.
Time scope
2027 forecast vs 2024 baseline
Source basis
Supporting source
Interpretation notes
What this tells you
Asia 50 Best Bars April 2026 feature on Bangkok cocktail bar mocktail adoption tracks mocktail revenue share at top-tier venues (Tropic City, Backstage Cocktail Bar, Vesper, BKK Social Club, Penicillin Bangkok) at 28 to 35 percent of cocktail revenue in early 2026 and on track to 30 to 40 percent by 2027, up from 12 to 18 percent in 2024. Premium mocktail list prices run THB 280 to THB 420 per glass, versus THB 380 to THB 550 for alcoholic cocktails, with gross margins typically 5 to 8 percentage points higher on the mocktail line. The driver mix runs across designated-driver demand, Gen Z and Millennial sober-curious patrons and Lyre's, Seedlip and Heineken 0.0 premium on-trade distribution unlocking quality of mocktail builds.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
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Report context
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