Reference
·Supporting source
Thai-bank annual sports-sponsorship and corporate-hospitality spend
~USD 28-55M per group
Krungthai Bank, KASIKORN, SCB X and Bangkok Bank each spend an estimated USD 28-55 million annually on sports sponsorship and corporate hospitality programs, principally Premier League jersey-back, Champions League corporate hospitality, La Liga Real Madrid Foundation co-brand, Thai-League title rights and Manchester United Thailand academy activation. The conversion target is high-net-worth wealth-management onboarding at THB 30-80 million per relationship, not retail-savings reach.
Figure in context
Krungthai Bank, KASIKORN, SCB X and Bangkok Bank each spend an estimated USD 28-55 million annually on sports sponsorship and corporate hospitality programs, principally Premier League jersey-back, Champions League corporate hospitality, La Liga Real Madrid Foundation co-brand, Thai-League title rights and Manchester United Thailand academy activation. The conversion target is high-net-worth wealth-management onboarding at THB 30-80 million per relationship, not retail-savings reach.
Krungthai Bank, KASIKORN, SCB X and Bangkok Bank each spend an estimated USD 28-55 million annually on sports sponsorship and corporate hospitality programs, principally Premier League jersey-back, Champions League corporate hospitality, La Liga Real Madrid Foundation co-brand, Thai-League title rights and Manchester United Thailand academy activation. The conversion target is high-net-worth wealth-management onboarding at THB 30-80 million per relationship, not retail-savings reach.
Time scope
FY2024
Source basis
Supporting source
Interpretation notes
What this tells you
Krungthai Bank, KASIKORN, SCB X and Bangkok Bank each spend an estimated USD 28-55 million annually on sports sponsorship and corporate hospitality programs, principally Premier League jersey-back, Champions League corporate hospitality, La Liga Real Madrid Foundation co-brand, Thai-League title rights and Manchester United Thailand academy activation. The conversion target is high-net-worth wealth-management onboarding at THB 30-80 million per relationship, not retail-savings reach.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thai sports-sponsorship and brand-activation market (2027F)
Nielsen Sports Fan Insights Asia, King Power Leicester extension, ThaiBev
Thai sports-sponsorship and brand-activation market baseline (2024)
SET factsheets, Nielsen Sports, sponsor 56-1 One Reports
King Power Leicester City kit extension value (2025-2030)
SportsPro Media, King Power Holding 56-1 One Report
Property-mix share of Thai sports-sponsorship spend (2027E)
Insight derivation from sponsor 56-1 disclosures, Nielsen Sports fan-affinity, property valuation benchmarks
Top-10 sponsor share of Thai sports-sponsorship spend (2027E)
Insight derivation from SET filings, King Power Leicester disclosure, property co-brand releases
TAT Sports Tourism Strategy 2025-2027 state co-investment
Tourism Authority of Thailand, TAT Newsroom, BOI Section 8 guidelines
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.